Adobe Commerce
Shopify
Napoleon Perdis is one of Australia’s most recognised beauty brands, built on a legacy ofprofessional makeup artistry, bold colour cosmetics, and a strong direct-to-consumer presence.The brand’s Shopify Plus store is central to that customer experience.
When Acidgreen was first engaged, the platform needed significant uplift. The site had beendelivered by a previous offshore agency in a way that left Napoleon Perdis with limited operational independence: recurring stability issues, restricted back-office access, and amarketing team unable to launch campaigns without external intervention.
As a Shopify Premier Partner in Australia, Acidgreen applied its proprietary “Unhealthy →Healthy” program to stabilise the platform, return full operational control to Napoleon Perdis,and rebuild the foundation needed for sustained growth and innovation.
Expertise
Technologies
How can a leading Australian beauty brand stabilise its Shopify Plus store, recover marketing autonomy, and transform a constrained platform into a foundation for sustained eCommerce growth?
- Stabilise the Shopify Plus environment and remove recurring downtime
- Return full admin and marketing control to Napoleon Perdis’s internal teams
- Audit and remediate the codebase, theme, and configuration end to end
- Upgrade core commercial features including search, merchandising, PDPs, homepage, routines, and upsell
- Prepare the platform for innovation and integration (including [The AI Work Platform forPeople & Agents | monday.com])
The Challenge
A Shopify Plus Store in Need of Significant Uplift
When Acidgreen took over, Napoleon Perdis was facing a familiar set of issues common to stores delivered without a long-term platform strategy:
- An inherited codebase carrying significant technical debt, producing unpredictablebehaviour and recurring breakages
- Site stability concerns directly affecting sales, brand perception, and customer trust
- Limited marketing autonomy, with even minor campaign updates dependent on theoriginal agency
- Restricted back-office access preventing internal teams from operating the platform withconfidence
- Audit-level issues across heading structure, broken links, page titles, performance, custommodules, and documentation
Our Approach
The Acidgreen “Unhealthy → Healthy” Program
The Unhealthy → Healthy program is Acidgreen’s proven uplift methodology for Shopify Plussites carrying technical debt or operational constraints. It is a structured, phased approachdesigned to deliver visible improvements quickly while rebuilding a healthy long-termfoundation.
- 1. Diagnostic and deep audit.
A complete review of the theme, custom code, apps,configurations, performance, SEO, and operational pain points, producing a prioritised upliftroadmap. - 2. Stabilisation.
Targeted improvements that address the highest-impact issues first: stabilitytriggers, broken flows, critical UX gaps, and integrations requiring repair. - 3. Control restoration.
A clean-up of admin permissions, back-office configuration, themearchitecture, and documentation, so internal teams can operate the platform with confidenceand independence. - 4. Strategic uplift.
Once the foundation is stable, Acidgreen layers in commercial improvements:search and merchandising, PDP and homepage redesign, conversion modules (routines andupsell), and SEO hygiene. - 5. Innovation enablement.
With a healthy base in place, the platform becomes ready to supportinnovation projects (including the ongoing [The AI Work Platform for People & Agents |monday.com] integration) rather than absorbing capacity on ongoing remediation. - 6. Continuous partnership.
Long-term support, monitoring, and continuous improvement.
Key Features and Improvements Delivered
Targeted remediation of code quality, broken flows,and stability triggers, removing recurring downtime and unpredictable behaviour.
Clean-up of permissions, theme architecture, and operational tooling, allowing the Napoleon Perdis marketing team to launchcampaigns, update content, and operate the back office independently.
Implementation and configuration of Shopify Search& Discovery, delivering more relevant results, better product discovery, and stronger conversion.
Redesigned product pages with cleaner UX, strongerinformation hierarchy, and improved conversion mechanics, tailored to beauty eCommerce.
Restructured homepage with improved storytelling, navigation, andmerchandising blocks, aligned to brand and commercial priorities.
A routines and upsell experience designed to increaseaverage order value and educate customers about complementary products, a key conversionlever in beauty eCommerce.
Ongoing improvements across performance, SEO,accessibility, and site health, including heading structure, redirects, broken links, page titles, andstructured data.
Active integration with [The AI Work Platform for People & Agents | monday.com] to streamlineworkflows between marketing, eCommerce, and operations, creating a more connected andproductive ecosystem.
From Inherited Technical Debt to a Healthy, Innovation-Ready Platform
Through the Unhealthy → Healthy program, Acidgreen has helped Napoleon Perdis transformits Shopify Plus store into a stable, modern, and commercially capable beauty eCommerce platform.
The marketing team is now empowered to operate independently, launching campaigns,updating content, and responding to market opportunities without dependency on a third partyfor every change.
The platform itself has shifted from absorbing capacity on stability work to enabling newcommercial features, integrations (including [The AI Work Platform for People & Agents |monday.com]), and customer experience initiatives.
Results
Stability
A healthy, stable Shopify Plus environment, free from the recurring downtime andunpredictable behaviour that previously affected operations.
Marketing Autonomy
Full admin and marketing control restored, with internal teams runningthe site independently.
Commercial Uplift
Improvements to search and merchandising, PDPs, homepage, routines, andupsell, driving stronger discovery, engagement, and conversion across the store.
Innovation-Ready
A platform now able to support new commercial initiatives (including the[The AI Work Platform for People & Agents | monday.com] integration) rather than absorbingcapacity on remediation.
FAQ
Many brands inherit a Shopify Plus store carrying technical debt, whether from a rushed launch,an inexperienced partner, or years of layered customisations. The instinct is often to rebuild fromscratch, but that path is expensive, slow, and carries real risk.
Acidgreen’s Unhealthy → Healthy program offers a smarter alternative:
- Faster time to value.
Highest-impact issues are addressed first, delivering visibleimprovements within weeks - Lower risk than a full re-platform.
The site is uplifted progressively, without disruptingtrade - Lower total cost of ownership.
Existing investments in Shopify Plus, apps, and content arepreserved and improved, not discarded - A clear roadmap to a healthy future.
Each phase builds on the last, moving the platformfrom constrained to commercially capable - A Shopify Premier Partner you can trust.
A long-term Shopify Premier Partner inAustralia that treats your platform like its own
It is Acidgreen’s structured upliftprogram for Shopify Plus stores carrying technical debt or operational constraints. It combines adeep audit, stabilisation, back-office and marketing control restoration, commercial uplift, and innovation enablement, without the risk and cost of a full re-platform.
Timelines depend on the scope andcomplexity of the work. Most stabilisation phases deliver visible results within a few weeks, while broader UX, SEO, and commercial improvements extend over several months as part of acontinuous partnership.
Yes, in most cases. With a senior team, a clear methodology, and a willingness to refactoror replace the most constrained parts, a Shopify Plus store can be transformed into a healthy, performant, and marketing-friendly platform.
For beauty brands like Napoleon Perdis, Acidgreen focuses on the levers that matter most: strongbrand storytelling, expressive PDPs, smart routines and upsell, optimised search and merchandising, mobile-first performance, and seamless marketing operations.
Acidgreen is a ShopifyPremier Partner in Australia, one of a small number of agencies recognised at Shopify’s toppartner tier, with deep expertise in Shopify Plus uplift, UX/UI, performance, integrations, andlong-term platform partnership, trusted by leading Australian brands across beauty, retail, andB2B.
Is Your Shopify Plus Store Ready for Uplift?
On the same topic
Pimcore
Struggling to structure and manage your product data efficiently? Building a solid data flow in Pimcore is key to ensuring consistency, automation, and scalability. In this article, we walk you through the essential steps to design a streamlined product data workflow that powers performance across all channels.
Read news
Traffic is growing but conversions aren’t? Poor UX, slow pages and checkout friction could be costing you sales. Discover 5 key reasons behind low conversion rates and how a smart CRO strategy can turn traffic into revenue.
Read news
