Adobe Commerce
Key takeaways :
- OroCommerce is built exclusively for B2B, not adapted from B2C
- Native support for complex pricing, contracts and approval workflows
- Strong fit for ERP-driven, process-heavy organisations
- Open-source, integration-first architecture designed for IT alignment
- Ideal for companies where eCommerce must reflect business operations, not marketing funnels
- As eCommerce development experts, we extend every OroCommerce build with our PIM/DAM/MDM expertise to structure complex catalogs and contract data, UX/UI design to make process-heavy workflows intuitive for your buyers, and AI and data to optimise operations and decision-making.
- Our eCommerce consulting aligns your OroCommerce platform with your real business operations, while our digital marketing expertise connects acquisition, conversion and retention into one coherent growth strategy.
Oro Commerce
Exclusive Features
OroCommerce is designed from the ground up for complex B2B commerce, not adapted from a B2C platform. It supports advanced B2B requirements such as negotiated pricing, account hierarchies, and multi-entity structures natively.
The platform brings together eCommerce, CRM, PIM, DAM, invoicing, and payments in one system, creating a single source of truth for customer interactions, transactions, and content, reducing silos and IT complexity.
With open-architecture, extensive APIs, and support for multi-site, multi-organization, and omnichannel scenarios, OroCommerce can scale from mid-market to global enterprises while adapting to evolving business needs.
OroCommerce easily integrates with ERPs (SAP, NetSuite, Dynamics…), marketing tools, and back-office systems, enabling real-time data flow across operations and higher operational efficiency.
The platform incorporates AI features such as natural language search, SmartOrder (auto-draft orders from POs), and SmartAgent (customer self-service via AI), enabling smarter automation and better buyer experiences.
Overview
Multi-Org & Multi-Site Management
OroCommerce lets you manage multiple brands, regions, and sites from one installation, each with distinct catalogs, pricing, and user roles, supporting global expansion without manual complexity.
Customer Account Hierarchies
Supports complex B2B account structures (parent/child companies, delegated buyers, role-based permissions), enabling organizations to model real-world purchasing teams and approval chains.
Personalized Catalogs & Pricing
Create multiple catalogs and customer-specific price lists with tailored products, prices, and discounts, essential for negotiated deals and segmented B2B strategies.
RFQ, Quick Order, and Reordering Tools
Built-in support for quote-to-order workflows, quick order forms, and fast reordering simplifies complex transactions and improves customer self-service capabilities for repeat buyers.
CRM and Sales Enablement Tools
OroCommerce includes native CRM functionality, letting sales teams track leads, opportunities, interactions, and performance dashboards in the same platform where orders and customer data live, boosting alignment and revenue performance.
How much can you expect out of OroCommerce?
- +50% conversion rate reported after OroCommerce implementation
- +25–30% average order value driven by personalised pricing and workflows
- Thousands of hours saved annually through workflow automation
Results observed on OroCommerce B2B projects.
Is OroCommerce the platform for you?
OroCommerce is not for every company.
This solution is for B2B organisations that:
- Sell through contracts, negotiated pricing or long-term agreements
- Require multi-level customer accounts and internal approval chains
- Depend on ERP, CRM or PIM (such as Pimcore or Akeneo) as systems of record
- Need eCommerce to support complex internal processes, not just online sales
If your priority is operational alignment rather than quick launch, OroCommerce is worth considering.
Why choose OroCommerce?
B2B processes come first
OroCommerce was designed around how B2B organisations actually operate, not how consumers shop online. Account hierarchies, role-based permissions, approval chains and negotiated pricing are native building blocks of the platform. This allows complex organisations to reflect their internal structure online without forcing workarounds or custom patches.
eCommerce aligned with ERP logic
OroCommerce is built to coexist with ERP systems, not compete with them. Instead of overriding business rules, the platform mirrors pricing logic, customer data and operational workflows defined in core systems. This ensures consistency across channels and reduces friction between digital commerce, sales teams and back-office operations.
Workflow-driven commerce
B2B commerce is rarely linear. OroCommerce includes workflow capabilities that automate approvals, quote validation, reorder processes and operational tasks. These workflows reduce manual intervention, limit errors and shorten sales cycles, while keeping control in the hands of the organisation.
Designed for long and repeat sales cycles
Unlike platforms optimised for one-off transactions, OroCommerce supports quote-driven journeys, contract-based pricing and repeat ordering at account level. This makes it particularly suited to industries where purchasing decisions involve multiple stakeholders, recurring orders and long-term customer relationships.
Why work with Acidgreen?
Implementing OroCommerce requires more than technical expertise: it requires a strong understanding of B2B operations, processes and enterprise systems.
Acidgreen supports complex B2B organisations where eCommerce must align with ERP logic, contract pricing, approval workflows and multi-entity structures. Our focus is on building platforms that improve operational efficiency and long-term scalability, not just launching a site.
We are a certified OroCommerce development company with 20+ years of eCommerce experience in Australia
As an official OroCommerce partner, Acidgreen brings deep platform knowledge and proven experience delivering complex B2B projects. We know how to leverage OroCommerce’s native B2B capabilities, design workflow-driven architectures and avoid unnecessary customisation that creates technical debt.
With over two decades of eCommerce experience in Australia, we understand local B2B constraints, governance requirements and market expectations, not just the technology.
Backed by the DATASOLUTION Group
Acidgreen is part of the DATASOLUTION group, with more than 400 digital commerce specialists worldwide. This gives you the agility of a local Australian agency combined with the scale, expertise and long-term vision of a global B2B commerce leader.
Get a free consultation with our team
assess whether Oro Commerce is the right platform for your B2B growth!
News about Oro Commerce
View all2026 is the year digital commerce stops being just a channel and becomes a capability. Not because AI can generate content, but because AI is becoming an active participant in how customers discover, compare, and move toward purchase. The brands that win won’t be the loudest, they’ll be the most legible to machines.
Read news
Pimcore
Struggling to structure and manage your product data efficiently? Building a solid data flow in Pimcore is key to ensuring consistency, automation, and scalability. In this article, we walk you through the essential steps to design a streamlined product data workflow that powers performance across all channels.
Read news
Looking for skilled Oro Commerce Partner?
FAQ about Oro Commerce
OroCommerce differs fundamentally from Shopify and BigCommerce, which are primarily designed for B2C and fast time-to-market. While these platforms add B2B features over time, OroCommerce is built specifically for complex B2B organisations with contract pricing, approval workflows and ERP-driven processes.
Compared to Adobe Commerce or Magento, OroCommerce is more focused and opinionated around B2B use cases. Adobe Commerce remains a powerful generalist platform, whereas OroCommerce prioritises operational alignment, workflow automation and multi-entity B2B structures out of the box.
In short, OroCommerce is best suited for organisations where processes, data consistency and integrations matter more than speed of launch or marketing-driven commerce.
OroCommerce offers a license-free Community Edition, which makes it attractive for B2B organisations seeking flexibility without recurring platform fees. Costs mainly relate to implementation, hosting and integrations, and vary depending on business complexity, workflows and system landscape. This model allows companies to control total cost of ownership while investing where it creates the most value.
Most OroCommerce projects take 4 to 6 months to deliver. Timelines depend on factors such as integration depth, workflow complexity and data migration requirements. More complex enterprise projects may require additional time, while focused implementations can be delivered faster.
Yes. Integration is a core strength of OroCommerce. The platform is designed to connect seamlessly with ERP, CRM, PIM and other enterprise systems, ensuring consistent data across pricing, customers, products and orders. This makes it particularly suitable for organisations where eCommerce must align with existing business processes.