Adobe Commerce
UX, Performance & Site Health Uplift
Sydney Reo is an Australian B2B supplier serving the construction and trade sector, with a digital storefront built on BigCommerce. As the business grew, its existing site began to show its limits: ageing UX, inconsistent design across key pages, slow load times, and gaps in Core Web Vitals that were impacting both user experience and search engine performance.
Acidgreen, as an experienced BigCommerce partner in Australia, was engaged to deliver a foundational uplift program: redesign critical GAP pages, improve site performance, fix technical SEO and accessibility issues, and prepare the ground for a full site refresh currently underway.
The result is a faster, cleaner, and more reliable B2B BigCommerce environment — with measurable performance gains, a stronger UX foundation, and a clear roadmap toward long-term digital growth.
Expertise
Technologies
How can a fast-growing B2B retailer modernise its BigCommerce store, fix performance and Core Web Vitals gaps, and rebuild a UX foundation strong enough to support long-term growth?
- Redesign key GAP pages with a modern, conversion-focused B2B UX/UI
- Improve page speed and Core Web Vitals scores across the site
- Identify and remediate technical SEO and site health issues (headings, titles, broken links, structured data)
- Establish a clean, scalable design and code foundation
- Prepare and progressively deliver a full BigCommerce site refresh aligned with business growth
The challenge
From an Ageing B2B Store to a High-Performance BigCommerce Experience
Before engaging Acidgreen, Sydney Reo’s BigCommerce site was facing several compounding issues:
- A fragmented UX where critical pages had inconsistent design, weak hierarchy, and underperforming conversion paths.
- Slow page speed and gaps in Core Web Vitals (LCP, CLS, INP) impacting both user experience and SEO performance, especially on mobile.
- A range of site health issues — broken links, missing or duplicated page titles, inconsistent heading tags, and accessibility gaps — silently dragging down crawlability and conversion.
- The need for a scalable design system and a clear roadmap toward a full site refresh, without disrupting ongoing trade.
Our Approach
Foundational Improvements, Then Full Refresh
- Discovery & audit — Full UX review of key journeys, performance benchmarking, Core Web Vitals audit, technical SEO crawl, accessibility checks, and identification of GAP pages.
- UX / UI redesign of GAP pages — Targeted redesign of the highest-impact pages with a focus on B2B user needs: clarity of information, fast access to product data, simplified quoting and account journeys.
- Performance engineering — Optimisation of front-end assets, image delivery, third-party scripts, and BigCommerce theme code to drive measurable speed gains.
- Site health remediation — Systematic fix of heading tag hierarchy, page titles, broken links, redirects, and structural SEO issues.
- Continuous delivery — A rolling release approach, allowing the business to benefit from improvements immediately rather than waiting for a single big-bang launch.
- Foundation for full refresh — Documentation of the new UX patterns, design tokens, and technical guidelines feeding directly into the full site refresh currently underway.
Key Features & Improvements Implemented
Strategic pages reworked with a modern, B2B-focused design that emphasises clarity, conversion, and trust.
Front-end optimisation, asset cleanup and BigCommerce theme tuning delivering measurable speed improvements.
Core Web Vitals Audit & Fixes
Systematic correction of heading tag hierarchy, missing or duplicated page titles, broken links and redirect chains.
Improved readability, contrast, and structure to align with modern UX and accessibility standards.
A larger redesign and rebuild program now underway, leveraging the foundation laid during this first phase.
A Stronger Foundation for B2B Growth
Sydney Reo now operates on a noticeably faster, cleaner, and more stable BigCommerce environment. The combination of UX uplift, page speed improvements, and site health fixes has delivered immediate value — both for users navigating the site and for search engines crawling and ranking it.
Just as importantly, the project has rebuilt the digital foundation Sydney Reo needs to support its next phase of growth: a consistent UX language, a performant codebase, and a full site refresh now underway with a clear strategic direction.
Acidgreen’s B2B eCommerce expertise on BigCommerce ensured that improvements were delivered continuously, with no disruption to daily trade and with measurable impact at every milestone.
Results
PERFORMANCE
+12% page speed uplift across key pages, with measurable Core Web Vitals improvements
UX FOUNDATION
A stronger UX and navigation foundation, with redesigned GAP pages and consistent design patterns
SITE HEALTH
Cleaner technical SEO setup — corrected heading tags, page titles, broken links and structural issues
STABILITY & ROADMAP
A more stable B2B BigCommerce environment and a clear roadmap toward a full site refresh now underway
Why BigCommerce for B2B?
BigCommerce is one of the leading SaaS eCommerce platforms for B2B retailers, combining enterprise-grade features with a lower total cost of ownership than legacy alternatives. For B2B businesses like Sydney Reo, it offers:
- A flexible product and pricing model that supports complex catalogues, customer-specific pricing, and quoting.
- Headless and theme-based flexibility, allowing rich UX/UI customisation without losing the benefits of SaaS.
- A robust performance and SEO foundation, when paired with disciplined development and continuous optimisation.
- A strong ecosystem of integrations for ERP, PIM, payments, and shipping — critical for B2B operations.
- A scalable platform that supports growth into new categories, regions, and customer segments.
Frequently Asked Questions
A full BigCommerce performance audit covers Core Web Vitals (LCP, CLS, INP), page speed across key templates, theme and asset optimisation, third-party script impact, image delivery, caching, and front-end code quality. Acidgreen pairs this with a UX and SEO audit for a complete view.
Acidgreen’s UX/UI work for B2B is grounded in business outcomes: clarity of product information, efficient quoting and reordering journeys, account management, and trust signals — all delivered through a modern, accessible design language tailored to the brand.
Yes. Significant gains can be unlocked through theme optimisation, asset cleanup, image and script management, and disciplined development practices. A full refresh can then build on these gains for even stronger long-term performance
A site health audit identifies and prioritises technical issues that quietly hurt SEO and UX — broken links, redirect chains, missing or duplicated page titles, incorrect heading hierarchy, accessibility issues, and structured data gaps.
Acidgreen is an experienced BigCommerce partner with deep expertise in B2B eCommerce, UX/UI, performance optimisation, and technical SEO — backed by a long track record of delivering measurable outcomes for Australian retailers.
If you are looking to modernise your BigCommerce site, fix performance and Core Web Vitals gaps, or plan a full refresh, Acidgreen can help you scope, prioritise, and deliver — pragmatically and with measurable results.
Ready to Strengthen Your BigCommerce B2B Store?
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