Multi-Brand Magento 2 Implementation in Record Time

Legend Corporation is an Australian group of companies operating in the electrical, electronics, and industrial products sector.
Each company under the Legend umbrella has its own unique brand and market presence.
Acidgreen was engaged to redesign and launch 13 eCommerce websites in just 6 months.
The goal: unify operations under a single Magento 2 backend while integrating complex systems for pricing, product, and customer data.
This project represents a major milestone in Legend’s digital transformation journey, enabling scalable B2B commerce and a stronger global digital presence.

Expertises

Multi-brand eCommerce Strategy - Magento 2 Implementation & Architecture Systems - Integration & Custom API Development - Digital Transformation Consulting - B2B Commerce Optimisation

Technologies

Magento 2 - SAP (Pricing Integration) - PIM - Salesforce - Custom APIs - Mirakl (Marketplace & Cie)
13
websites launched in 6 months
1
single Magento backend powering all sites
3
integrations with SAP, PIM and Salesforce
All
launches completed without critical post-launch issues

How to launch 13 highly integrated B2B eCommerce websites in just 6 months while managing complex system integrations and multiple brand requirements?

OBJECTIVES
  1. Standardise eCommerce operations across multiple brands
  2. Integrate SAP, PIM and Salesforce seamlessly
  3. Launch websites quickly under aggressive timelines
  4. Support future digital initiatives, including marketplace and tiered pricing
  5. Enable scalable, maintainable B2B commerce
Alison Murphy
We have been partnering with Acidgreen for the last 5 years on the suite of Legend B2B eCommerce websites. Acidgreen bring strong technical capability and a genuinely collaborative approach, always fast to respond to our changing needs and delivering high quality solutions. The success of our digital platforms, including our recent B2B eCommerce industry award win, is in no small part due to our strong relationship with Acidgreen.

They have become a core resource and a truly valued parter for Legend.
Alison Murphy Head of Marketing & Digital, Legend Corporation

KEY FEATURES IMPLEMENTED

A SUCCESSFUL TRANSFORMATION

Legend Corporation successfully modernised its digital commerce ecosystem, providing a unified, scalable platform for all its brands.


The project delivered fast, reliable B2B eCommerce websites that support complex integrations while preparing the company for future marketplace and pricing innovations.


Acidgreen’s expertise ensured that despite tight timelines and competing priorities, all websites were launched on schedule with no critical issues post-launch.

RESULTS

SCALE

 

13 websites launched in just 6 months under a single Magento 2 backend

INTEGRATION

 

Fully custom APIs connecting SAP, PIM and Salesforce for seamless B2B operations

RELIABILITY

 

Implementation completed with no critical post-launch issues!

TRANSFORMATION

 

Empowered Legend brands with a unified eCommerce channel, supporting future growth and marketplace initiatives

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