Adobe Commerce
Shopify
For more than 248 years, Birkenstock has defined timeless footwear.
Founded in 1774 in Germany, the brand has evolved from traditional craftsmanship to a global cultural icon.
Blending heritage, functionality and fashion relevance, Birkenstock continues to shape international retail trends.
Recognised in 2020 as “Brand of the Year” by leading global media, the company required a digital ecosystem as strong and scalable as its legacy.
Acidgreen partnered with Birkenstock to deliver an enterprise-grade Shopify Plus eCommerce platform seamlessly integrated with SAP, where heritage meets high performance.
Expertises
Technologies
Modernise and scale a global heritage brand’s eCommerce ecosystem while ensuring seamless integration with its SAP ERP environment
- Deploy a robust and scalable Shopify Plus platform
- Ensure real-time, reliable SAP integration
- Deliver a premium digital experience aligned with brand positioning
- Support global retail growth and omnichannel expansion
Key features implemented
Full SAP integration (product data, inventory, orders)
Enterprise-ready Shopify Plus architecture
Performance optimisation and infrastructure scalability
Centralised eCommerce data management
Seamless and brand-aligned shopping experience
A successful transformation
Birkenstock successfully connected centuries of craftsmanship with cutting-edge digital commerce.
The new Shopify Plus ecosystem, fully integrated with SAP, enables operational efficiency, global scalability and a premium customer experience that reflects the brand’s iconic status.
RESULTS
SCALABILITY
Infrastructure ready to support international growth
EFFICIENCY
Seamless ERP and eCommerce synchronisation
PERFORMANCE
Fast, stable and optimised digital experience
FUTURE-READY GROWTH
A strong technological foundation for continued expansion
LOVE THIS REALISATION?
Together, let’s tackle your wildest challenges!
On the same topic
2026 is the year digital commerce stops being just a channel and becomes a capability. Not because AI can generate content, but because AI is becoming an active participant in how customers discover, compare, and move toward purchase. The brands that win won’t be the loudest, they’ll be the most legible to machines.
Read news
Pimcore
Struggling to structure and manage your product data efficiently? Building a solid data flow in Pimcore is key to ensuring consistency, automation, and scalability. In this article, we walk you through the essential steps to design a streamlined product data workflow that powers performance across all channels.
Read news
