Modernise and scale a global heritage brand's eCommerce

For more than 248 years, Birkenstock has defined timeless footwear.
Founded in 1774 in Germany, the brand has evolved from traditional craftsmanship to a global cultural icon.
Blending heritage, functionality and fashion relevance, Birkenstock continues to shape international retail trends.
Recognised in 2020 as “Brand of the Year” by leading global media, the company required a digital ecosystem as strong and scalable as its legacy.
Acidgreen partnered with Birkenstock to deliver an enterprise-grade Shopify Plus platform seamlessly integrated with SAP,  where heritage meets high performance.

Expertises

Digital Commerce Strategy - Enterprise eCommerce Architecture - Shopify Plus Engineering - SAP Systems Integration - UX & CRO

Technologies

Shopify Plus - SAP Integration
248+
years of brand heritage
1774
Founded in
2020
“Brand of the Year” recognition

Modernise and scale a global heritage brand’s eCommerce ecosystem while ensuring seamless integration with its SAP ERP environment

  1. Deploy a robust and scalable Shopify Plus platform
  2. Ensure real-time, reliable SAP integration
  3. Deliver a premium digital experience aligned with brand positioning
  4. Support global retail growth and omnichannel expansion

Key features implemented

A successful transformation

Birkenstock successfully connected centuries of craftsmanship with cutting-edge digital commerce.
The new Shopify Plus ecosystem, fully integrated with SAP, enables operational efficiency, global scalability and a premium customer experience that reflects the brand’s iconic status.

RESULTS

SCALABILITY

Infrastructure ready to support international growth

efficiency

Seamless ERP and eCommerce synchronisation

PERFORMANCE

Fast, stable and optimised digital experience

future-ready growth

A strong technological foundation for continued expansion

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