Adobe Commerce
Whitworths Marine & Leisure is one of Australia’s leading retailers for boating, marine and leisure equipment. With a strong national presence and thousands of specialised products, the brand needed a robust digital platform capable of supporting complex product data and high transaction volumes.
Originally built on Magento 1, Whitworths partnered with Acidgreen to modernise its eCommerce ecosystem and migrate to Adobe Commerce Cloud. The objective was to create a scalable, reliable and fully integrated digital platform that would streamline operations while enhancing the online shopping experience.
By integrating key operational systems and automating critical workflows, Whitworths now operates a powerful eCommerce platform that supports both business growth and operational efficiency.
Expertises
Technologies
How to modernise an aging Magento 1 platform while integrating critical operational systems to support a scalable and automated eCommerce experience?
- Migrate the legacy Magento 1 platform to Adobe Commerce Cloud
- Integrate the ERP system for reliable product, pricing and order data
- Automate operational processes such as fulfilment and pricing updates
- Improve shipping accuracy and reduce returns
- Deliver a seamless and scalable eCommerce experience
KEY FEATURES IMPLEMENTED
Migration from Magento 1 to Adobe Commerce Cloud
Deep ERP integration with Pronto for product, pricing and order data
Automated bulk pricing updates across the catalogue
Dynamic shipping rate calculations at checkout based on location and cart content
Integration with StarShipIt for automated shipping management
Stock In Store functionality for improved inventory visibility
Marketing automation integration with Mailchimp
A SUCCESSFUL TRANSFORMATION
By migrating to Adobe Commerce Cloud and integrating core operational systems, Whitworths transformed its digital commerce infrastructure into a highly automated and scalable platform. The new ecosystem drastically reduces manual intervention while ensuring reliable data flows across systems.
RESULTS
AUTOMATION
Order fulfilment now requires virtually zero manual effort
PERFORMANCE
Ability to process over 1,000 product updates per minute
RELIABILITY
Reduced shipping errors and product returns thanks to accurate data
EFFICIENCY
Automated pricing and shipping processes streamline operations
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