Shopify Plus Optimisation and Product Discovery: A Multi-Year Partnership Driving Continuous Digital Uplift

For Baku, the answer wasn’t a rebuild: it was about continuously sharpening what they had and turning a solid Shopify Plus store into an even stronger growth engine.

The key challenges were:

Product discovery that could work harder helping customers find the right swimwear faster, across categories, fits, and styles.

A need for ongoing optimisation  not a one-off project, but a regular cadence of UX, performance, SEO, and conversion improvements.

A genuine long-term partner  someone senior enough to support growth quarter after quarter, not just drop in and disappear.

Smarter use of data  leveraging recommendation logic to drive engagement, lift average order value, and encourage repeat purchase.

From the start, Acidgreen and Baku set this up as a continuous improvement program: structured around regular optimisation cycles rather than a single big project:

Discovery & analytics-led prioritisation  Digging into analytics, user behaviour, and commercial priorities to find the highest-impact opportunities across product discovery, UX, and conversion.

Recommendation engine implementation  Rolling out and tuning product recommendation engines to surface the right products on PDPs, collections, the homepage, and in cart — improving discovery and lifting average order value.

Optimisation rounds  Regular, focused rounds of improvements covering PDP optimisation, collection page enhancements, navigation, performance, mobile UX, technical SEO, and conversion-focused micro-improvements.

Seasonal alignment  A roadmap that works with the realities of swimwear retail: seasonal launches, peak periods, and campaign moments.

Ongoing support  Keeping the Shopify Plus environment fast, stable, and aligned with where the business is heading.

Long-term partnership  A trusted senior team working closely alongside Baku — the kind of relationship that brought them back to Acidgreen in the first place.

Over more than three years, Acidgreen has been a trusted Shopify Plus partner for Baku, building out recommendation engines, running regular optimisation rounds, and providing the kind of steady, reliable support that lets a brand focus on what it does best.

The fact that Baku came back to Acidgreen says it all. This is the kind of engagement where commercial goals, technical delivery, and mutual trust all line up, and it shows in the results.

The cumulative effect of continuous optimisation, smarter discovery, sharper PDPs, faster pages, better SEO, and ongoing UX refinement — has delivered consistent sales growth and turned the Shopify Plus store into a genuine engine for the brand.

For established Shopify Plus brands like Baku, the biggest opportunity is rarely a big-bang rebuild. It’s a steady culture of continuous improvement. Here’s why it works:

Compounding gains  Small, well-targeted improvements add up to significant results over time.

Closer to the business  The roadmap stays aligned with seasonal launches, campaigns, and commercial priorities.

Lower risk  Incremental improvements are easier to test, learn from, and adjust than large-scale projects.

Better use of data  Every optimisation round feeds insights into the next — recommendations, UX, performance, SEO.

A partner who knows the store  A senior team embedded for the long haul, like Acidgreen has become for Baku.

If you’re after a senior Shopify Plus partner to optimise your store, sharpen product discovery, and drive real digital growth year after year, let’s have a chat. We’ll bring the same long-term, trust-based approach that brought Baku back.