Key takeaways :
- Akeneo is a dedicated Product Information Management (PIM) platform, built to centralise and enrich product data at scale
- Designed for complex B2B catalogs, technical products and multi-channel distribution
- Improves data quality, consistency and time-to-market through structured enrichment workflows
- Integrates seamlessly with ERP and eCommerce platforms, acting as a single source of truth for product information
- Ideal when PIM is the priority, without the complexity of all-in-one commerce platforms
Akeneo
Exclusive Features
A native system for completeness scoring configurable by channel and locale.
Define mandatory attributes per channel (Amazon, your website, print catalog…)
Immediate visualisation of completeness percentage.
This level of granularity per channel is a real differentiator.
Automated rules engine to enrich and transform product data:
- auto-fill attributes
- automatic categorisation
- value normalisation
Less manual work, more consistent data.
Advanced module to analyse product data quality:
- consistency
- completeness
- compliance
- enrichment
Provides actionable recommendations to improve product sheets.
Feature to share a tailored catalog with:
- distributors
- retailers
- partners
With precise selection of visible products, attributes, and media.
API-first architecture + integrated app marketplace.
– Certified connectors
– Business extensions
– Scalability without heavy development
Overview
Streamline Omnichannel Management
Automate manual processes across multiple channels to reduce operational costs and time spent on repetitive tasks.
Improve Market Agility & Flexibility
Consolidate, optimise and syndicate product data to popular marketplaces to reduce errors, save time and speed time-to-market.
Deliver Seamless, Personalised Experiences
Deliver consistent, tailored product information across all channels.
Empower Cross-Team Collaboration
Utilise a centralised source of record for product data to maximise sales opportunities across wholesalers, marketplaces and DTC channels.
Build Customer Trust Across All Channels
Utilise a centralised source of record for product data to maximise sales opportunities across wholesalers, marketplaces and DTC channels.
Enhance & enrich product data
Utilise AI to enrich product data, generate high-quality content and gain insights into customer behavior.
How much can you expect out of an Akeneo integration?
- +20% online conversion rate (Bradfords Building Supplies)
- 2× products managed with the same team (Staples).
- 50% faster time-to-market (The Agent)
Is Akeneo the platform for you?
Akeneo is a dedicated Product Information Management platform that provides a single place to collect, manage, and enrich all your product data
This solution is for B2B organisations that:
- Manage large or complex product catalogs, hundreds or thousands of SKUs with extensive attributes, specifications or technical data
- Sell across multiple channels (online store, marketplaces, distributors) and struggle to keep product information consistent and up-to-date everywhere
- Rely on spreadsheets, ERP or website CMS for product info, leading to data silos, inconsistent details, and time-consuming manual updates
- Need efficient product enrichment workflows, for example, coordinating multiple teams to add descriptions, images, and translations, without bottlenecks or missed information
- Want to improve product data quality and speed to market to boost sales (and avoid costly mistakes or returns) without embarking on a massive IT project
If these sound familiar, a PIM like Akeneo could be the solution to your product information challenges.
What is Akeneo and why choose this solution?
Single source of truth for product data
Akeneo centralises all product information in a single, reliable repository. Instead of fragmented data across systems, teams and channels rely on one consistent, up-to-date product catalog. This improves data quality, reduces errors and supports more trustworthy customer experiences across all touchpoints.
Streamlined enrichment workflows & collaboration
Akeneo is built to make product data enrichment efficient and collaborative. Roles, validation workflows and completeness indicators help teams work faster and with fewer bottlenecks. Bulk editing, automation rules and data quality insights reduce manual effort and accelerate product readiness.
Omnichannel product publishing made easy
From a single Akeneo platform, enriched product data can be distributed consistently to eCommerce sites, marketplaces, print catalogs and partner channels. Channel-specific rules allow you to tailor product content per destination while maintaining a single source of truth.
A focused PIM platform (vs all-in-one solutions)
Akeneo is a dedicated Product Information Management solution. Unlike broader platforms such as Pimcore, it focuses exclusively on PIM, making it easier to implement, adopt and operate when product data management is the primary challenge.
Open, extensible and enterprise-ready
Akeneo offers an open architecture with Community and Enterprise editions. Its APIs and connector ecosystem enable seamless integration with ERP, eCommerce, CMS and DAM systems, supporting scalable deployments for mid-market and enterprise organisations.
News about Akeneo
View allWhy work with Acidgreen?
Implementing Akeneo is not just a technical project. It’s about improving product data quality, accelerating time-to-market and enabling new channels.
Acidgreen helps Australian B2B companies turn Akeneo into a practical, measurable business tool, aligned with real workflows and operational constraints, not just a PIM that goes live and sits unused.
We are Akeneo experts with 20+ years of eCommerce experience in Australia
As an official Akeneo Solution Partner, Acidgreen brings proven expertise in PIM implementation and integration. Our teams know how to structure product data models, design efficient enrichment workflows and avoid over-engineering.
With more than two decades of eCommerce experience in Australia, we understand local B2B realities and know how to integrate Akeneo with platforms like Magento, Shopify Plus and ERP systems.
Backed by the DATASOLUTION Group
Acidgreen is part of the DATASOLUTION group, with over 400 digital commerce and data specialists worldwide. You benefit from local delivery in Australia, combined with the scale, expertise and long-term vision of a global digital commerce leader.
Get a free consultation with our team
assess whether Akeneo is the right platform for your B2B growth!
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