UI/UX design agency in Sydney & Melbourne

Design without research is guessing. We start every project with a structured discovery phase: user interviews, competitor benchmarking, analytics audits, heatmap analysis and buyer journey mapping. This phase defines the design brief, what problems we are solving, for whom, and how we will measure success. For ecommerce projects, this means understanding where users drop off, what stops them converting, and what the fastest path to purchase actually looks like for your specific audience. 

Information architecture is the skeleton of any digital experience. We design site structures, navigation systems, content hierarchies and user flows that make complex ecommerce catalogues and B2B portals feel intuitive. This work happens before visual design, wireframes and low-fidelity prototypes that are reviewed, tested and refined until the logic is right. Getting this layer right is what prevents expensive redesigns six months after launch. 

We design interfaces that are visually distinctive, brand-coherent and built for performance. Every component is designed with implementation in mind, we produce design systems and component libraries in Figma that map directly to the front-end component architecture of your ecommerce platform. This removes ambiguity in development, maintains visual consistency at scale and makes future iterations faster and cheaper.

Ecommerce UX has its own set of problems that generic product designers often underestimate: faceted navigation at scale, product page information hierarchy, cross-sell and upsell placement, checkout trust signals, mobile thumb zones on product grids, B2B quote request flows, and account management dashboards for procurement teams. These are the problems we spend most of our time solving. Our designers are not generalists, they are specialists in the specific contexts where Acidgreen builds. 

We prototype key user journeys before development begins, and test them with real users wherever the project budget and timeline allow. Usability testing at the prototype stage costs a fraction of fixing problems in production. For high-value ecommerce flows, checkout, account creation, B2B quoting, this investment consistently pays for itself in reduced development rework and higher post-launch conversion rates. 

For existing platforms, we conduct UX audits and run structured conversion rate optimisation programmes: A/B testing, multivariate tests and iterative interface improvements informed by live data. This is not a one-off project, it is an ongoing discipline. Businesses that treat their ecommerce UX as a continuously evolving asset consistently outperform those that redesign every three years and leave it static in between. 

We audit your existing platform or brief, interview stakeholders and users, and define the design problem clearly before proposing any solutions. 

We produce site maps, user flows and wireframes. These are reviewed and signed off before any visual design begins, structure before style. 

We apply visual design to the approved UX framework, building a component-level design system in Figma that maps directly to the development build. 

We build interactive prototypes of critical flows for stakeholder review and, where scope allows, usability testing with real users. 

We hand off to development with full design specifications and remain available throughout the build to answer questions, review implementation and make adjustments as edge cases emerge. 

UX (User Experience) design focuses on the logic and structure of a digital product, how users navigate it, where they encounter friction and how the interface guides them toward their goal. UI (User Interface) design focuses on the visual execution of that structure, typography, colour, layout, components and interactions. In practice, the two disciplines are deeply intertwined: good UI without good UX produces beautiful interfaces that are frustrating to use; good UX without good UI produces logical experiences that feel unfinished. At Acidgreen, we treat them as one integrated practice. 

UX/UI design investment depends heavily on the scope and complexity of the project. A UX audit and redesign of a specific conversion flow might start at $8,000–$15,000 AUD. A full ecommerce UX/UI design engagement covering site architecture, design system and all key page templates typically ranges from $25,000 to $80,000 AUD. For B2B portal or custom application design, costs vary depending on the number of user roles, workflows and screens involved. Acidgreen scopes all design work clearly before any engagement begins. 

A focused conversion optimisation or UX audit project can be completed in 2–4 weeks. A full ecommerce design engagement covering discovery, UX architecture and UI design typically takes 6–12 weeks before handoff to development. Timeline is primarily driven by the number of review cycles, the speed of stakeholder feedback and the complexity of the user journeys being designed. 

Yes, and we design mobile-first. With over 65% of Australian ecommerce revenue generated on mobile devices, mobile is the primary design canvas, not an afterthought. We design responsive experiences that work across all screen sizes, and we QA the mobile implementation specifically during development to ensure the design intent is preserved on smaller screens. 

Yes. We regularly conduct focused UX/UI improvements on specific high-value flows, product pages, checkout, search and filtering, account management, without requiring a full redesign. A UX audit identifies the highest-priority friction points, and we address those first. This approach delivers measurable commercial impact faster than a full redesign and gives you data to inform where to invest next. 

We work primarily in Figma for wireframing, UI design and design system creation. Figma’s component model maps well to the front-end component architecture of the ecommerce platforms we build on, which makes handoff to development clean and reduces interpretation errors. For user research and testing, we use a range of tools depending on project needs, including Hotjar for behaviour analytics, Made for unmoderated usability testing and structured interviews for qualitative research.