PIM, DAM & MDM software expert in Australia

A PIM system is the single source of truth for your product data. It centralises attributes, descriptions, specifications, pricing rules, category structures and channel-specific content in one governed repository. For B2B businesses managing hundreds or thousands of SKUs across multiple sales channels, a PIM eliminates the spreadsheet chaos, reduces errors and accelerates time-to-market. It connects upstream to your ERP and downstream to your ecommerce platform, marketplaces and distributor portals. 

A DAM system manages the media assets associated with your products and brand: images, videos, PDFs, CAD files, certificates, packaging artwork. Without a DAM, assets are scattered across shared drives, email threads and individual desktops, creating duplication, version control failures and bottlenecks every time a product launches or a channel needs updated imagery. A DAM integrated with your PIM ensures the right asset version reaches the right channel automatically, without manual intervention. 

MDM governs the shared reference data that underpins your entire business: customers, suppliers, locations, products, accounts. While PIM focuses specifically on product content, MDM takes a broader view, ensuring that the same product, customer or supplier record is consistent and authoritative across every system in your technology stack. For businesses running complex ERP, CRM and ecommerce ecosystems, MDM is the discipline that prevents data drift and the operational cost it creates. 

In practice, these three systems form a data layer that sits between your operational systems (ERP, WMS, procurement) and your customer-facing channels (ecommerce, marketplaces, portals, print). PIM manages the product content. DAM manages the associated assets. MDM governs the master records that both depend on. Acidgreen designs implementations that connect these layers coherently, rather than treating each system as an isolated project. 

Before recommending a platform, we audit your current data landscape, where product data lives, how it is created, who owns it, where it breaks down. This shapes the entire implementation.

We run a structured selection process covering functional fit, integration complexity, total cost of ownership and team capability. We present a recommendation with a clear rationale before any platform commitment is made.

We design the attribute structure, classification hierarchy, workflow rules and governance model that will make the PIM usable and maintainable by your team, not over-engineered for complexity’s sake. 

We connect the platform to your upstream and downstream systems, ERP for product master data, ecommerce for channel publishing, DAM for asset delivery, with proper error handling and monitoring built in from the start. 

We map, clean and migrate your existing product data into the new platform, working with your team to close enrichment gaps before go-live. 

We train your team on the platform they will actually use, manage the production deployment and provide post-launch support to ensure the system beds in properly. 

PIM (Product Information Management) manages product content, attributes, descriptions, specifications, channel-specific data. DAM (Digital Asset Management) manages the media files associated with products and brand, images, videos, PDFs, CAD files. MDM (Master Data Management) governs shared reference data across the entire business, customers, suppliers, products, locations. In practice, PIM and DAM are often implemented together since product content and product assets are closely linked. MDM is a broader discipline usually addressed when data inconsistency across business systems becomes a strategic problem. 

Implementation cost depends on platform choice, catalog complexity, number of integrations and data migration scope. A focused Akeneo implementation for a mid-market B2B business with one or two integrations typically ranges from $40,000 to $100,000 AUD. A more complex Pimcore implementation with multiple system integrations, custom data models and DAM configuration can range from $80,000 to $250,000+. Platform licensing is a separate cost, Pimcore Community Edition is license-free, while Akeneo enterprise licensing varies by edition and scale. Acidgreen provides a detailed scope and cost estimate after a discovery engagement. 

Most Akeneo projects take 2 to 4 months from kick-off to go-live, depending on catalog size, integration complexity and data quality at the start. Pimcore projects with broader scope typically run 3 to 6 months. The single biggest variable is the state of your existing product data, businesses with clean, structured source data move significantly faster than those requiring extensive data cleansing and enrichment as part of the project. 

Akeneo is the better choice when PIM is the core requirement, your team wants a focused product data tool, and implementation speed and ease of adoption matter. Pimcore is the better choice when you need PIM and DAM unified in a single platform, when your data model is highly complex or non-standard, or when the platform will directly feed digital experiences and commerce. Acidgreen is certified on both and will give you an unbiased recommendation based on your specific situation. For more detail, see our Akeneo page and our Pimcore page for a detailed comparison of each platform.

Yes, and this integration is typically the most critical part of the implementation. Your ERP is usually the source of master product records (SKU codes, pricing, inventory). Your ecommerce platform is the primary destination for enriched product content. A well-implemented PIM sits between them, receiving structured data from ERP and publishing enriched, channel-ready content to your store. Acidgreen builds and maintains these integrations in-house, with direct expertise across SAP, Microsoft Dynamics, MYOB, NetSuite, Shopify Plus, Adobe Commerce and BigCommerce. 

Almost always, yes, and this is one of the most common questions we hear from Australian B2B businesses. ERPs are built to manage operational data: inventory, pricing, procurement and financials. They are not designed to store rich marketing content, manage enrichment workflows, handle channel-specific attribute sets or publish structured product data to ecommerce and marketplaces. When businesses try to use their ERP as a PIM, they typically end up with either an over-engineered ERP customisation or a proliferation of spreadsheets filling the gap. A PIM solves a different problem to your ERP, it does not replace it. 

Data migration is one of the highest-risk elements of any PIM project, and one of the most commonly underestimated. Acidgreen conducts a data audit before migration begins, profiling your existing data for completeness, consistency and structural issues. We map source data to the new data model, build and test migration scripts, and run multiple validation passes before any data goes into production. For most businesses, this process also surfaces product data gaps that need to be closed as part of the implementation, which is why migration timelines depend heavily on the quality of your starting point.