Key takeaways :
- Acidgreen provides eCommerce consulting across the full project lifecycle, before a build (strategy and platform selection), during a build (technical advisory) and after launch (performance and growth)
- Our consultants are not generalists. They are certified specialists in Shopify Plus, Adobe Commerce, Magento, BigCommerce and OroCommerce, with direct implementation experience on every platform they advise on.
- B2B ecommerce consulting is one of our deepest specialisations, covering digital commerce strategy, platform selection, ERP integration advisory and procurement portal design
- We do not produce reports that sit in drawers. Every consulting engagement at Acidgreen is structured to produce a clear, actionable output, a decision, a roadmap or a brief that drives the next step
- As part of the DATASOLUTION Group, our consultants bring global ecommerce benchmarking and methodology, delivered through a local team in Sydney and Melbourne
Strategy First. Performance Always.
Successful e-commerce starts with the right strategy.
We help you define a clear vision, align technology with business objectives, and build a roadmap focused on measurable growth.
From platform selection to digital transformation and omnichannel orchestration, we turn complexity into structured opportunity.
Our consulting approach connects acquisition, conversion, operations, and data into one coherent performance engine.
The outcome: smarter investments, faster execution, and sustainable competitive advantage.
Acquisition
Conversion
Operations
Data
We structure our consulting practice around the 3 moments where an experienced external perspective delivers the most value
eCommerce consulting across the full project lifecycle
The most expensive eCommerce mistakes are made before a line of code is written: choosing the wrong platform, underestimating integration complexity, missing critical B2B requirements, or committing to a scope that doesn’t match the budget. Our pre-build consulting engagements help Australian businesses avoid these traps.
- Platform selection: we run structured platform assessments for businesses choosing between Shopify Plus, Adobe Commerce, BigCommerce and OroCommerce. We model the total cost of ownership, integration requirements and long-term scalability before you commit to a vendor.
- Digital commerce strategy: we help B2B businesses define their ecommerce go-to-market, channel strategy, customer segmentation, pricing model, self-service scope, before the project is scoped.
- Business case and ROI modelling: for businesses that need to build internal consensus before investing, we develop commercial models that connect ecommerce investment to revenue, efficiency and customer lifetime value outcomes.
- Replatforming advisory: for businesses leaving Magento, a legacy custom platform or an incumbent SaaS solution, we assess migration complexity, integration dependencies and data risk before the replatform begins.
For businesses building with an internal team or a third-party agency, Acidgreen provides independent technical oversight throughout the project lifecycle.
- Solution architecture review: we review proposed technical architectures for scalability, maintainability and integration risk, identifying structural issues before they become expensive to fix.
- Integration design advisory: we advise on ERP, PIM and CRM integration patterns, data models and API design to ensure your ecommerce platform connects reliably to your business systems.
- Quality assurance and delivery oversight: we provide independent QA review of ecommerce builds, assessing code quality, platform configuration and performance against agreed acceptance criteria.
- Platform certification advisory: for businesses preparing for Shopify Plus, Adobe Commerce or BigCommerce certification requirements, we advise on the technical and operational steps required.
A live ecommerce store is the beginning, not the end. Our post-launch consulting practice helps Australian businesses diagnose underperforming stores and build a structured plan to improve them.
- Ecommerce performance audit: we audit your store across conversion rate, site speed, mobile UX, checkout flow, SEO architecture and analytics configuration, producing a prioritised list of improvements ranked by commercial impact.
- Ecommerce SEO consulting: we diagnose organic performance issues specific to ecommerce, crawl efficiency, category architecture, product page optimisation, structured data, faceted navigation, and build a recovery or growth roadmap.
- Growth roadmap: we define a 6–18 month ecommerce roadmap that connects platform development priorities, digital marketing investment and data management improvements to specific revenue and efficiency targets.
- Analytics and attribution: we audit your measurement framework, fix tracking gaps and build the reporting structure your team needs to make data-driven decisions rather than educated guesses.
Is AcidGreen the right eCommerce consultancy for you?
We work best with businesses that:
- Are making a significant eCommerce investment and want an expert second opinion before committing to a platform, scope or agency
- Have a live ecommerce store that is underperforming and need a clear diagnosis, not a generic best practice checklist
- Are running a B2B ecommerce project internally or with another agency and need independent technical oversight
- Need to build a business case for ecommerce investment and want commercially grounded modelling, not a sales pitch
- Are replatforming and want to understand the real scope, cost and risk before they sign a contract
- Want a consultancy that will still be accountable when the project moves into implementation, because they can do that too
Why work with Acidgreen as your eCommerce consultant?
The fundamental limitation of pure advisory firms is that their consultants have never had to live with the consequences of their recommendations. At Acidgreen, our consultants are the same people who implement, integrate and maintain ecommerce platforms for Australian businesses. When we advise you to choose a particular platform, integration pattern or data architecture, we are advising on something we build every day, which makes our recommendations materially more reliable.
Since 2003, Acidgreen has delivered ecommerce projects for Australian businesses across retail, wholesale, manufacturing, distribution and healthcare. Our consultants have seen every combination of platform, integration challenge and B2B requirement that exists in this market. That depth of direct experience is not replicable from a framework or a methodology guide.
We hold certified partner status with Shopify Plus, Adobe Commerce, Magento, BigCommerce and OroCommerce. This means our platform recommendations and technical reviews are based on genuine specialist knowledge of each system, not a surface-level comparison of feature matrices.
Our consulting practice is connected to Acidgreen’s full capability set: eCommerce development, PIM and data management, digital marketing and AI and data. This means a consulting engagement never ends at a slide deck, it can transition directly into implementation with the same team, maintaining continuity of context and commercial accountability.
Acidgreen is part of the DATASOLUTION Group, giving our consultants access to global ecommerce benchmarking data, methodology and over 400 specialists worldwide. You benefit from international best practice delivered through a local team that understands the specific dynamics of the Australian B2B and retail market.
Get a free initial consultation with our team to discuss your situation and identify where an expert perspective would deliver the most value!
FAQ, eCommerce consulting in Australia
An eCommerce consultant provides expert analysis, advice and direction on decisions related to your digital commerce operation. This can cover platform selection, technical architecture, performance diagnosis, digital marketing strategy, data management, integrations or organisational structure. The most effective ecommerce consultants combine commercial understanding with technical depth, they can tell you both what to do and why it is technically feasible at the cost and timeline you are working with.
Consulting fees vary by engagement type and scope. A focused platform selection assessment or performance audit typically ranges from $5,000 to $15,000 AUD. A comprehensive ecommerce strategy engagement covering go-to-market, platform selection, integration mapping and business case development typically ranges from $20,000 to $50,000 AUD. Ongoing advisory retainers for businesses with a live ecommerce operation are structured based on the number of days required per month. Acidgreen scopes all consulting engagements clearly before any work begins.
A pure consulting firm advises but does not build. An ecommerce agency builds but may not offer independent strategic advice. Acidgreen operates as both: we provide independent consulting at the strategy and diagnostic level, and we can transition into implementation when the right path forward is clear. This model eliminates the gap between advice and delivery that creates misalignment in traditional consulting-then-agency arrangements.
Yes, and this is one of the most common scenarios we work with. Many Australian businesses have an ecommerce store that was well-intentioned but is now underperforming: slow site speed, poor mobile conversion, weak SEO architecture, integration issues or a codebase that is difficult and expensive to extend. Our post-launch consulting practice starts with an honest performance audit that identifies the root causes before recommending whether to fix, optimise or replatform.
Yes. Building internal consensus for a significant ecommerce investment, whether a new platform, a replatform or a major redevelopment, is one of the most underrated challenges in B2B commerce. We develop commercially grounded business cases that model the revenue opportunity, the efficiency gains, the total cost of ownership and the risk of inaction. These are built to be presented to a CFO or board, not just to satisfy a procurement requirement.
Yes, and it is where we have our deepest experience. B2B ecommerce consulting requires a different frame to B2C: the buying journey is longer, the technical requirements are more complex (tiered pricing, custom catalogues, procurement workflows, ERP integration), and the organisational change management challenge is significant. Our B2B consulting practice covers digital commerce strategy, self-service portal design, platform selection for wholesale and distribution models, and the integration architecture that connects ecommerce to your core business systems.