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OroCommerce: The gateway for B2B companies

06 July 2015

OroCommerce: The gateway for B2B companies


Website Development

With the growing number of businesses representing themselves online, the Internet fundamentally creates a digital “shopping centre” for potential business-to-business partnerships. Along with the fact that B2B Online Retail will hit an estimated $12 trillion in sales worldwide by 2010, it is therefore crucial that your company’s digital presence and profile is of the highest of standards to maximise client and company interest flow. Your website’s should be a reflection of the professionalism your company holds and what people should expect from you; for example, if your website construction is dubiously messy with a lack of proper site navigation, you can reportedly come across as unscrupulous with no organisational skills and will most likely hinder any sales.

E-commerce applications have always been a valuable tool to online retail stores, which provide specific features that are necessary to running an operational online company. However B2B companies now have the chance to revolutionise their online presence and ensure that their corporate digital image entices those who enter. From the team who created the Magento ecommerce platform, they bring to you OroCommerce: an open-source application designed to represent flexibility and functionality to fit any B2B needs.

No two businesses are alike, which consequently means no two websites can be alike. OroCommerce caters to this notion, providing a customisable commerce platform key that can be moulded into your business process, theme and structure. This application is designed to effortlessly integrate with existing systems such as ERP, CRM, order management and Product Information Management tools. Eliminating any conflicting application complications, OroCommerce is designed to make way for streamlined business operations and an overall better customer service experience for your business.


89% of B2B companies see a 55% increase in annual sales when adding e-commerce to their customer reach strategies. OroCommerce is an application that encourages this and designed to be the most flexible and extendible Open-Source platform with no limitations. Unlike other various e-commerce platforms, OroCommerce has been provided with specifically designed features that cater to a B2B model structure. The application aims to deliver groundbreaking set of tools for your B2B world to support best customer service experience practices. Providing these capabilities though personalisation, customisation, advanced online marketing tools and powerful internal reports, collectively helps you deliver a Business-to-Consumer to B2B buyers.


The customer B2B features mixed with a global vibrant community makes it considerably unique, with this combination also resulting in significantly lower total costs of ownershi, decreases time to market and allows companies to compete and win in this high value market. These include but are not limited to:

  • Fully personalised customer experience

  • Built-in flexible content management

  • Multiple price lists

  • Contract pricing

  • Quick order forms

  • Optimised quote-to-order flow

  • Corporate customer accounts with configurable roles, permissions and workflows

  • Reports, dashboards and data insights

  • Support for Multi-business / multi-brand websites

  • Contains responsive and mobile friendly themes.


OroCommerce still under development but be feel free to contact us for more information about the product and to be updated on when the product goes live.

Acidgreen is an award winning digital marketing agency that specialises in the Magento ecommerce platform. With a team of certified Magento developers, we ensure our clients that we provide a fully optimized magento website that is both efficient and durable for your online commerce needs.

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