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ECommerce Marketing Strategies: Why LinkedIn is valuable

If you’re already on the world’s largest networking platform, it’s strongly advised that you sign up. It’s not just a space that allows you parade your digital resume your future employers to see. It can also be an immensely powerful tool for individuals and companies looking to make new connections and build their profile/brand, especially if you’re a start up. Below are reasons why your eCommerce business should be incorporated into your eCommerce marketing strategies.

ecommerce marketing strategies

eCommerce Marketing Strategies: LinkedIn and it’s benefits

1. Professional Branding

The Internet is where everyone gets their initial opinions about you, whether you’re an individual or a company; and more often than not, first impressions matter. Although Facebook, Instagram and Twitter are great social media utilities to use to gain mass followings and popularity, LinkedIn gives you a more classy edge as a business. By having a strong, optimised LinkedIn profile, you are ultimately branding yourself as a high performing professional company. With over 200-million users, you’d only need a tiny percentage to pay attention for your business to be valuable.

2. It’s A Trusted Source

The number of people utilising LinkedIn is growing at an exponential rate, with 35% of users logging in on a daily basis. When a survey was conducted, 87% of users said they joined the networking site because they believed it supplied information that was more trustworthy than social media pages where it’s quite easy to come across fake profiles distributing false data. LinkedIn’s credibility stems from the thorough checks and balances in place to weed out dubious profile, so you can be assured that there is a high level of professionalism. So by utilising LinkedIn within your pool of eCommerce marketing strategies, people are more likely to take you seriously.

3. It’s Business Focused

Unlike other social platforms, the whole notion of LinkedIn is to provide people with a platform where they can connect with others on a strict corporate network level. They’re not there to date, update what they did on the weekend, or have a rant on how bad their day was. LinkedIn is simply for business and is populated by people who are interested in the like. Having your company present means you can be reassured you’re being met with business focused individuals who will take you seriously and be a prospective customer know to take note for any of their connections who may benefit from your products or services.

Although other social media sites such as Facebook seem to be obvious go-to when launching your e-Commerce business, the population is vastly mixed and you’re more or less gambling your audience reach. Business people benefit the most by building relationships with other businesses and creating a ripple effect with connections. LinkedIn is a dedicated venue designed to connect potential customers to your products or services.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing responsive magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

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OroCommerce: The gateway for B2B companies

With the growing number of businesses representing themselves online, the Internet fundamentally creates a digital “shopping centre” for potential business-to-business partnerships. Along with the fact that B2B Online Retail will hit an estimated $12 trillion in sales worldwide by 2010, it is therefore crucial that your company’s digital presence and profile is of the highest of standards to maximise client and company interest flow. Your website’s should be a reflection of the professionalism your company holds and what people should expect from you; for example, if your website construction is dubiously messy with a lack of proper site navigation, you can reportedly come across as unscrupulous with no organisational skills and will most likely hinder any sales.

E-commerce applications have always been a valuable tool to online retail stores, which provide specific features that are necessary to running an operational online company. However B2B companies now have the chance to revolutionise their online presence and ensure that their corporate digital image entices those who enter. From the team who created the Magento ecommerce platform, they bring to you OroCommerce: an open-source application designed to represent flexibility and functionality to fit any B2B needs.

Magento ecommerce platform

No two businesses are alike, which consequently means no two websites can be alike. OroCommerce caters to this notion, providing a customisable commerce platform key that can be moulded into your business process, theme and structure. This application is designed to effortlessly integrate with existing systems such as ERP, CRM, order management and Product Information Management tools. Eliminating any conflicting application complications, OroCommerce is designed to make way for streamlined business operations and an overall better customer service experience for your business.



89% of B2B companies see a 55% increase in annual sales when adding e-commerce to their customer reach strategies. OroCommerce is an application that encourages this and designed to be the most flexible and extendible Open-Source platform with no limitations. Unlike other various e-commerce platforms, OroCommerce has been provided with specifically designed features that cater to a B2B model structure. The application aims to deliver groundbreaking set of tools for your B2B world to support best customer service experience practices. Providing these capabilities though personalisation, customisation, advanced online marketing tools and powerful internal reports, collectively helps you deliver a Business-to-Consumer to B2B buyers.


The customer B2B features mixed with a global vibrant community makes it considerably unique, with this combination also resulting in significantly lower total costs of ownershi, decreases time to market and allows companies to compete and win in this high value market. These include but are not limited to:

  • Fully personalised customer experience
  • Built-in flexible content management
  • Multiple price lists
  • Contract pricing
  • Quick order forms
  • Optimised quote-to-order flow
  • Corporate customer accounts with configurable roles, permissions and workflows
  • Reports, dashboards and data insights
  • Support for Multi-business / multi-brand websites
  • Contains responsive and mobile friendly themes.


OroCommerce still under development but be feel free to contact us for more information about the product and to be updated on when the product goes live.

Acidgreen is an award winning digital marketing agency that specialises in the Magento ecommerce platform. With a team of certified Magento developers, we ensure our clients that we provide a fully optimized magento website that is both efficient and durable for your online commerce needs.