25 May 2016
Fashion, food, make up, music, whether that dress was blue and white or black and gold. Today's culture hosts so many different back to back trends, is almost impossible to keep up. But one common denominator remains when you strip down any trend to the bone: influence. Whether it was a celebrity figurehead that allowed it to gain traction, or enough people were in conversation about a topic to break the internet, influence is key. And the ecommerce market is certainly not immune to the same social movement, influenced by the billions of online shoppers whom companies are actively scrutinising for consistent habits that will help increase overall revenue. Larger companies have marketing teams dedicated to researching and adapting marketing tactics to answer the million dollar question: what do we need to adapt to/change to ensure the continuous (and ideally fast) success of our online magento store? Here are just some of 2016's Magento Ecommerce web design trends:
The mobile industry is growing at an alarmingly rapid rate - by the end of 2014, a total of 3.6 billion unique mobile subscribers were reported. However according to GSMA, an additional one billion users will be added to this number by 2020, taking the global penetration rate to approximately 60%. Because of this, the importance of mobile ecommerce focus cannot be underestimated. As an online retailer, it is imperative that you are up to date with technology or have a team who specialise in this knowledge and can influence your Magento ecommerce web design to appropriately accommodate mobile scalability. In 2016 and it's succeeding years, not adapting to this trend will most definitely lead to a quick downfall of your magento online store.
A mere few years ago, having a stellar search engine advertisement was enough to allow your magento website to gain traction. However your target audience is now revolving around social media and it's something you need to seriously consider using to your advantage. Instagram, Facebook and Twitter are key social media platforms that can help you expose yourself to your audience and encourage them to buy your products. If done right, your notifications about discounts and special offers have the potential to go viral across the country within clicks, so start ensuring that your Magento ecommerce website caters for social media sharing. Furthermore, collaborating with major social influencers and celebrities by sending them free products for them to post on their pages can help you gain exposure, especially if you're a start up company with a limited marketing budget.
Retail workers are constantly told that giving customers a good shopping experience is of utmost importance, and this should not be any less of a priority in the digital sphere. Providing online customers a seamless shopping experience will not only increase the chances of them leaving with a transaction, but it also a good impression thus encouraged to return. To accommodate this, allow your Magento store to facilitate streamlined checkout services and personalise your store experience for existing and prospective customers.
Although it had a slow beginning in early 2015, it's now starting to become a major influence for e-commerce and is expected to be a strong trend by late 2016. Loyalty programs have the potential for customer retention which is highly important - statistics show that most of your profitability will come from pre-existing customers rather than the one-off buyer. Hence, it's important to convert your new customers to the loyalty crowd. Giving faithful clients incentives such as exclusive sales/freebie prospects, will create a strong online support community around your brand.
Acidgreen is an award winning Magento Sydney based company with over 15 years of magento web development and design expertise. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento web sites that generate the highest amount of conversions and provide the best ROI. As a leading magento company, we assure you of a well-develeoped and optimised online store that boasts of durability, efficiency.
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