By Author admin

Top 5 Instagram Analytics Tools To Boost Your Business Profile

Instagram analytics tools help you to measure your business’s performance on Instagram. Essentially it allows you to measure key data points so that you understand your audience and how your business can fulfil these needs. Instagram can be used to target new audiences, increase your brand’s visibility and build brand loyalty with your audience.

Starting 10 years ago as a social networking and photo posting app, Instagram now has more than 1 billion users. The most prolific users of Instagram are between 18 and 34 years of age, and in fact, account for 65% of all users. With more than 25 million businesses now using this platform as a brand and marketing tool, businesses can partner with influencers, engage with customers and gain a competitive edge very quickly.

You might already be using other social media platforms for your business, such as Facebook and LinkedIn. However, Instagram offers your business many more opportunities to amplify your brand message and engage with a new customer base.

Some business owners or marketers feel that they spend too much time on Instagram without seeing enough results. So we have put together a short guide on how to use Instagram as a marketing tool, followed by five of the best third-party analytical tools that can help you to get the most out of your data. First, however, let’s take a look at how to use Instagram business tools, which are free when you open an Instagram business account.

Learn how to use Instagram business tools

If you want to learn how to use Instagram business tools, you first need a business account. Since many people use their personal account to promote their brand, you need to switch your current profile to a business profile by clicking the appropriate link in the settings. 

With a business account, your followers can click on your contact button on your Instagram profile and get in touch with you, and you can create Instagram ads without needing to go via Facebook (Facebook owns Instagram). You also have access to Instagram’s business insight tools, giving you data on impressions, engagement, follower demographics, top posts and so on. These free tools allow you to understand how users and followers interact with your brand, giving you information that helps to finetune your content and increase engagement.

Instagram insights are self-explanatory and you should have no problems using their dashboard and interpreting the data. Once you have discovered the data mining opportunities provided by these free business tools, however, it’s definitely worthwhile exploring other third-party tools that offer even more data mining possibilities.

Top 5 Instagram Analytics Tools for businesses (third-party tools)

Engagement is a big part of the social media phenomenon with brands experiencing up to four times the amount of user engagement on Instagram, as on Facebook. However, whilst you can use Google Analytics to identify key metrics for your Facebook posts, it doesn’t work for Instagram (not yet!). The problem is that whilst businesses can measure the performance of their ads and lead generation promotions on Instagram, assessing the results of user engagement is more challenging. The answer is to know what metrics to monitor and what tools you need to achieve your goals. 

Here are the best five Instagram analytics tools designed to help your business identify key data points that are not covered by Instagram’s built-in business tools. You will quickly be able to target potential customers, understand what motivates them, and learn how to engage their interest in your business.

  1. Owlmetrics: This analytics package goes over and above Instagram’s business insights, offering you a variety of metrics on engagement and follower growth, click-through rates (by browser, language, source and location) and hashtag activity. For example, the best time to post, the most engaging posts and videos, top tags, and hashtag performance by interactions. All this data and much more is presented in an easy to use dashboard. This information can be used to create a content strategy, based on user engagement and the best performing types of posts.Owlmetrics also gives you follower demographics, helping you to fine-tune your content strategy, and you can track the growth of your followers, and learn the commonalities between new followers and those you have lost. You can even track your competitors – number of followers, number of likes, comments, engagement rate and days when they post more often. All data is real-time and presented in graphic form.
  2. Iconosquare: This is one of the Instagram analytics tools that focuses on followers and optimising the delivery of your posts. First of all, Iconosquare compares the number of followers gained vs lost and then overlays the number of posts you have published. This gives you information on how your posting frequency relates to new and lost followers. They also provide a stock media library so you can use their HD images in your posts, as well as a scheduling tool. You can also search for influencers in your area and compare their followers and other engagement metrics, before reaching out to discuss how they can help to amplify your brand’s message to a greater audience base. Iconosquare also provides data on your hashtags, as well as compares your engagement rates with those of your competitors.
  3. SocialRank: This analytical tool is focused on your audience and helps you to identify patterns amongst your followers, so you can create more targeted content.  These metrics are quite detailed, such as the most popular words used in your follower’s posts, even the most popular emojis used by your target audience. This means that if you want to identify specific bloggers or influencers, you can search posts and bios for particular keywords, relevant to your industry, services or products. You can even identify bloggers and influencers by location, which is useful if you want to reach out within your local geographic area. You can also search for followers by the number of followers they have themselves and rank them based on these figures or with their engagement with your business. SocialRank is ideal if you want to create interest around a new launch or campaign.
  4. TapInfluence: If your main focus is identifying influencers on Instagram, then that’s exactly what TapInfluence offers. It analyses over 50,000 influencers, searching by industry or tags, provides a short overview of these influencers, even including their reach, rates and cost per engagement. You can also access how your own business’s influencer campaigns compare with other brands in your industry. TapInfluence allows you to scale your influencer marketing, optimise your content for increased engagement and presents it all on an easy to understand dashboard.
  5. Curalate: The last of our top five Instagram analytics tools is Curalate. One of the great benefits of this platform is that it curates user-generated content to help business sell their products directly from Instagram. They provide a trackable ‘Link2Buy’ link that allows you to track the ROI of your Instagram campaigns. You can also schedule posts, analyse the performance of your posts, stories and hashtags, examine your brand’s reach, change in followers, engagement rate and tap into user-generated content about your brand. Curalate even allows you to group content from specific influencers or campaigns so you can keep abreast of key metrics and measure their performance over time.

Learn how to use Instagram as a marketing tool

Now that you have an overview of how you can use Instagram to enhance engagement with your followers, let’s look at how to use Instagram as a marketing tool.

Product teasers: One strategy is to post product teasers, something that you may already use on other platforms. The whole point is to not overwhelm your followers with these type of posts or be seen as pushing your products onto them, it’s all about being subtle. 

Product teasers are usually well accepted when you offer your followers something for free, rather than trying to sell them a product. An example is to offer them a free app to explore your products or inventory, or a discount on their first purchase, whilst including photos and links for these products in the post. Teasers work because of the imagery and the fact that you aren’t being pushy and trying to sell anything. 

Sponsored ads: You can also create sponsored ads on Instagram, setting an ad budget and targeting specific audiences, rather than just your followers. You can even turn existing posts with high engagement into sponsored ads, using photos, videos, carousels and stories. 

Stories: These are slideshows that are great for generating leads. They appear in the top horizontal bar of a user’s profile, opening out into a popup window that reveals your story when the user clicks on your story bubble. You can explore different types of content in these stories to identify which works better for your brand, and they don’t need to be as high quality as your other brand posts. Stories allow you to get off topic slightly to show the more ‘human’ side of your brand, such as an office party, launch bloopers, bring a pet to work day, etc. They are only available for 24 hours, so whilst they are short and sweet, they can also significantly increase your brand’s visibility.

For professional help with eCommerce design, Magento development, Shopify Plus stores or online marketing, call our friendly team at acidgreen on 1300 139 658 or ask for a free quote today.

By Author admin Tags , ,

ECommerce Marketing Strategies: Why LinkedIn is valuable

If you’re already on the world’s largest networking platform, it’s strongly advised that you sign up. It’s not just a space that allows you parade your digital resume your future employers to see. It can also be an immensely powerful tool for individuals and companies looking to make new connections and build their profile/brand, especially if you’re a start up. Below are reasons why your eCommerce business should be incorporated into your eCommerce marketing strategies.

ecommerce marketing strategies

eCommerce Marketing Strategies: LinkedIn and it’s benefits

1. Professional Branding

The Internet is where everyone gets their initial opinions about you, whether you’re an individual or a company; and more often than not, first impressions matter. Although Facebook, Instagram and Twitter are great social media utilities to use to gain mass followings and popularity, LinkedIn gives you a more classy edge as a business. By having a strong, optimised LinkedIn profile, you are ultimately branding yourself as a high performing professional company. With over 200-million users, you’d only need a tiny percentage to pay attention for your business to be valuable.

2. It’s A Trusted Source

The number of people utilising LinkedIn is growing at an exponential rate, with 35% of users logging in on a daily basis. When a survey was conducted, 87% of users said they joined the networking site because they believed it supplied information that was more trustworthy than social media pages where it’s quite easy to come across fake profiles distributing false data. LinkedIn’s credibility stems from the thorough checks and balances in place to weed out dubious profile, so you can be assured that there is a high level of professionalism. So by utilising LinkedIn within your pool of eCommerce marketing strategies, people are more likely to take you seriously.

3. It’s Business Focused

Unlike other social platforms, the whole notion of LinkedIn is to provide people with a platform where they can connect with others on a strict corporate network level. They’re not there to date, update what they did on the weekend, or have a rant on how bad their day was. LinkedIn is simply for business and is populated by people who are interested in the like. Having your company present means you can be reassured you’re being met with business focused individuals who will take you seriously and be a prospective customer know to take note for any of their connections who may benefit from your products or services.

Although other social media sites such as Facebook seem to be obvious go-to when launching your e-Commerce business, the population is vastly mixed and you’re more or less gambling your audience reach. Business people benefit the most by building relationships with other businesses and creating a ripple effect with connections. LinkedIn is a dedicated venue designed to connect potential customers to your products or services.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing responsive magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Wanelo: Redefining the Personalized Online Social Shopping Experience; The Next Big Thing on the Net

Ever wondered what the next big thing on the internet is?  Well, here’s a clue: It’s a new form of social media with more e-commerce conversions than any other and it spells out what you want, need and love in a new platform designed to give you everything available on the internet and more.

In a recent interview in Bloomberg Television’s Market Makers, Wanelo founder and CEO Deena Varshavskaya shared her thoughts on how her company (which she founded in 2010) has been making waves for almost half a decade now by way of establishing itself as a social media mutant which integrates various aspects of e-commerce into mainstream consumer niches designed to change the way people do their buying and selling online.

As Varshavskaya explained, “Wanelo is a social platform used by millions of people to find and purchase products from all over the world.  So, the way it works is, you follow all of your favourite stores—you follow the people you like—and you get a feed of their products.  So, in that sense, it’s very similar to Twitter, except that it’s just for shopping.”

What Wanelo has done is to bring the online shopping community to a whole new level of interaction by means of an integrated single platform wherein one can “follow” a person, a store or a product thereby making it possible to receive various feeds and updates related to one’s personal preferences much like the way one would receive a tweet from a person, store or product of interest.

During the interview, the Wanelo CEO disclosed, “Our goal is to bring together all of the world’s shopping, so it makes sense that there’s definitely something for everyone, right?”  She adds, “And when I talk about the parallel to Twitter—the reason why this makes sense—is that on Twitter you find all content re-organized around people.  And you show up, you follow accounts that are relevant to you, and that creates your personalized feed.  That’s exactly how Wanelo works.”

It has also been compared to Pinterest and other similar social media sites, but what makes Wanelo stand out from the rest is the way in which it levels the playing field for the more than 200,000 stores/sellers it has registered on the site.  Its homepage is characterized by a continuous stream of various images of products which are all for sale, depending on each product’s availability.

Varshavskaya noted, “In that sense, we are democratizing shopping.  We are making it possible for any brand to play and get access to the right consumer and compete on the same level.”

Wanelo’s registry has grown significantly over the last two years, with the 3rd quarter of 2013 posting a high of 10 million registered users from a mere million just before the end of 2012.  Though this is a huge leap in membership numbers, it still has a limited market base, owing to the fact that 90% of its users are American women.  It obviously has a huge potential for growth as it prepares to conquer the emerging markets of Southeast Asia and the Pacific.

Wanelo’s members can either log-in through their account or via Facebook, which makes for a more rounded social shopping experience, with mobile apps available for both Android and iOS users.

When asked how Wanelo makes its bread and butter, Varshavskaya was quick to reveal, “We have affiliate relationships in place but that is not actually our angle.  We know that we are basically the only social network, especially of our size, that deals with fundamentally monetiz-able content—which is products.”  She clarified, “We have a business model in mind which is not currently launched.  I think there will be a business model in the future that’s a lot more transformative than simply affiliate transactions.”

Want, Need and Love Everything on the Internet?  Better make Wanelo part of your online shopping vocabulary from now on.  As Varshavskaya aptly put, “It just ends up being a wonderful way to be exposed to products from brands you know but it also is a really great way to discover products and brands you’ve never heard of.”

For more information about the latest trends in online marketing, social media, website development, and e-commerce, visit the Acidgreen homepage.