27 January 2016
Search Engine Optimisation
It takes more than just exceptional in-store customer service to achieve successful sales. The bulk of shopping has now been digitalised with more than 50% of Australians now shopping online, totaling a 12% increase from last year's statistics. This shift in customer activity means a reconsidering which areas of shopping service and customer satisfaction should be receiving attention and financial support.
Magento has revolutionised the way you as a vendors sell online. With its abundance of features and extensions, it helps Magento ecommerce store owners present their products in an effective and aesthetically pleasing method. One of these is ensuring your magento website has a visible result when customers search for products that you happen to sell. Since most buyers believe in organic results over sponsored ads, enhancing your Search Engine Optimisation (SEO) is the sure fire way to increase your website's visibility. See below for our SEO tips on how to attract potential customers with ease.
When a product is out of stock, it is usually removed from the list. However when customers see those products from a search engine, when usually happens is the product page gives then a 404 - Not Found error message. This can be very off-putting, especially to new customers and more often than not they will exit out of your website without having a look through it. One of our fundamental SEO tips is to instead redirect them to a different product page, which will not only will it keep the customer at bay but it will also preserve search positioning.
Blogging is been a trending e-commerce strategy as it's been the easiest and safest way to attract website traffic. Blogging about specific industry-related topics, guides and tutorials will undoubtably get a lot of daily visits - statistically these pages get more visits than the products themselves. However even though readers may not initially look at what you are selling, they are still being exposed to your company name which will heighten the chance of company name recall next time they are thinking of buying products relating to your website.
From everyone's list of SEO tips, this is probably the most well-used one in today's digital realm. Social media has been a phenomenon explosion for advertising and marketing and the best right hand man for your SEO. Facebook, Instagram and Twitter are extraordinarily helpful to connect with your existing and potential customers alike. Not only does this help link to your website, but it is also a good method to stay connected with your patrons and provide customer support which can be publicly acknowledged.
Always write a fresh and unique description for your products, even if the only difference is a hairline. The reason being that Google Panda (the recent upgrade to Google's search result ranking algorithm) strictly treats duplication content even it is 50%. If it's too hard to write up a completely new description, use product images instead to avoid SEO penalties.
Speaking of product images, use original pictures of your own products instead of stolen images from the internet. It's very obvious when this is the case and will only hurt your credibility. Furthermore, give your images a proper title and alt tags. in order to achieve good ranks in the search engine image section.
Acidgreen is an award winning magento sydney company and a Magento Gold Partner with proven experience in successfully delivering magento development projects for top brands in Australia. With over 15 years e-commerce experience, our certified magento ecommerce developers are highly qualified to create magento websites that generate the highest amount of conversions and provide the best ROI. For more information on our magento web development services and how to get started with Acidgreen, contact us today.
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