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Art of Attraction – Top SEO Magento tips

When interested in a certain product, a buyer’s first instinct when he or she is unaware of where to buy is to turn to search engines. More often than not, the buyer would stick to the first few search results and settle for whatever content those websites have to offer – it’s a very rare circumstance that they will continue past the first page. Because of this, businesses, especially newly established franchises, can find it difficult to gain traffic from search engine results as they are required to compete with companies who are paying for their place on the search ranks.

magento seo

Search engine optimisation (SEO) an Internet marketing strategy and is the process of affecting website visibility in a search engine’s unpaid results; this is often referred to as natural or earned results. Generally speaking, the earlier and more frequently a site appears the more visitors and exposure it will gain. SEO takes into consideration on how the search engines work, what people search for and the popular terms and keywords that are preferred by the target audience. These keywords are they used in websites, usually in the form of blog posts and high quality content in order to attract more search engine traffic and garner a heavier audience. In essence, it’s a fundamental component to running an online business and more or less an important form of marketing online.

Read below for 10 important tips to use with SEO Magento to improve your ranking and attraction for your eCommerce website.

1. Descriptive title pages and meta description

Having descriptive titles and descriptions can result in a higher click through rate to your website as it specifically tells your audience what your website/page is all about (which is why we recommend using the magento seo feature for your magento website or store). A customer who is hastily looking for a product or service will be more attracted to search result that can specifically let them know what they will expect without the need of clicking through. Furthermore, when your page title includes keywords related to your product, the chances of your website appearing higher on the results page increases significantly

2. Product reviews 

Customers are more likely to be influenced by other fellow customers than your own opinion about your own company. Product reviews contribute to traffic of your online store and can shine a positive light on your company and products, enticing new customers and increase site traffic. It’s advisable that you persuade your current customers to write reviews after making a purchase – providing incentives such as discounts or prize draws can assist with this.

3. Mobile and tablet optimisation 

In this digital age, no company or website can afford to not have a mobile-friendly website. With more and more people using smartphones and tablets as their primary electronic device for everyday needs including shopping and payments, it’s imperative that your website is adaptable for their screen. A poorly optimised site for a mobile platform can do a great deal of harm to the traffic performance of online stores in search engine results.

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4. Image optimisation 

Take the time to optimise your product images, both for search engines and the visually impaired. Appropriately label your image with a specific keyword that is unique to the image instead of a generic filename. Search engines use these file names when determining rankings so its useful to start making this into a habit. Not only does it help with ranking results, but it caters to the visually impaired – having a detail description of the product image will help the customer with all the information they need and the likelihood of them walking away with a purchase increases.

5. Add a blog to your Magento store 

Successful companies usually offer customers more than just the obvious products and services. By providing your audience with relevant advice and blogposts, it encourages interaction and content sharing and increases a positive attitude towards your company. By keeping your Magento website frequently updated with interesting and high quality content, it can quickly generate traffic and receive a valuable SEO boost.

6. Backlinking strategy 

Much like references on a resume or essay, providing backlinks on your content will help you establish a good repertoire with the search engine when its determining your position. Back-linking – or having your website available on other sites – can help boost your site’s rank. This can include getting links by publishing press releases, articles, off-site blog posts, social media posts as well as links from industry related sites willing to help you out.

7. Use social media to your advantage

Don’t underestimate the power of the “Share” button. By opening up social media accounts that are relevant to your specific audience, you allow your content to be much more accessible and shareable to your fellow customers, giving them a chance to interact with your company. If your content is widely talked about, search engines take this into consideration and can result in a positive ranking boost. Publish blog posts on new products, relevant industry advice and important events happening within your company are a good start to creating content that will receive a positive customer buzz.

seo magento

8. Set up RSS feeds 

Encourage your customers to be kept in the loop by setting up multiple RSS feeds. Updates can include newly published blog posts, new products or regular sale periods or specials. This can get your users talking and sharing your content to their peers and social media audiences, which will only benefit your ranking further.

 

9. Clean up your mess

Attempted SEO in the past and realised after this article you’ve been doing it all wrong? Take the time now to go through your pages and content and fix up all the errors – although you may have impacted your search ranking negatively, theres still time to start pumping out new content that will allow your company to climb the SEO ladder.

 

Foe more information about SEO, specifically about magento search engine optimization, please contact us today.

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Magento SEO Services – Search Engine Optimisation for Magento Ecommerce

As an official Magento Partner and with over 14 years experience in Search Engine Optimisation (SEO), acidgreen have become one of the leaders in Australia for Magento SEO Services.

Acidgreen follow Magento SEO best practices and have the skills to optimise Magento SEO settings to achieve maximum performance from your Magento Ecommerce store.

Search Engine Optimisation for Magento Ecommerce

Magento is one of the most search engine friendly e-commerce platforms available though there is much to be done to improve your Magento SEO. Acidgreen are experts in Magento SEO Services as our team do nothing but optimise Magento all day every day.

An important factor for Search Optimisation is how fast your store loads. Acidgreen are able to not only drive more traffic to your site though also to improve the performance and page load by optimising your code and infrastructure.

Acidgreen also specialise in Magento Conversion Optimisation to ensure that your traffic is converted to sales.

For more information on Search Engine Optimisation for Magento Ecommerce please contact us.

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acidgreen is a Google Analytics certified agency

acidgreen is a Google Analytics certified agency with onsite Google Analytics qualified consultants to support your install or advanced tracking requirements.

Google Analytics is a free to use software package but for your business to grow successfully online it’s usually required to setup advanced features such as ecommerce tracking, goal tracking or even cross domain tracking.
Our Google Analytics experts can assist you in:

  • Google Analytics setup – to setup a new Google Analytics installation, our consultants will create a new Google Analytics account and pass the tracking code to the website developers for deployment across your entire website. We will also ensure that your Google Analytics account has multiple profiles, which helps to avoid any future loss of data.
  • Cross Domain Tracking – if your company website is split into several sub domains or separate websites you will require cross domain tracking for Google Analytics to correctly record user interactions. Our Google Analytics experts will analyze your website and identify the cross over points and provide the required advanced tracking code to the developers for employment.
  • Ecommerce Tracking – by default, all of acidgreen’s Magento websites are developed with Google Analytics installed however, we can provide installation guidelines and support for custom Google Analytics ecommerce setups.
  • Advanced Tracking – to gain full insights into user interactions, acidgreen highly recommends advanced Google Analytics tracking is setup so that interactions such as form completions, file downloads or phone calls made from the website are tracked. acidgreen uses the following advanced Google Analytics tracking methods:
    Goal Tracking – ideal for form completion tracking and website usage metrics
    Virtual Page Views (used in line with Goal Tracking)
    Event Tracking – ideal for tracking video views and file downloads
    Phone Tracking – through our partnership with Delacon phone tracking, we are able to provide the top phone tracking software to all of our clients. During the phone tracking setup we integrate the Google Analytics and Delacon software so that phone calls are reported within the Google Analytics platform.

Report Creation and Scheduling – if you are unsure of how to use Google Analytics and find yourself lost within the platform, our Google Analytics consultants can create reports that provide the data you need and setup a schedule so that they are sent to you automatically.

If you would like to discuss your Google Analytics requirements further, please feel free to contact us.

Platforms we setup Google Analytics on:

  • Google Analytics in WordPress
  • Google Analytics in Magento
  • Google Analytics in Joomla
  • Google Analytics in Drupal
  • Google Analytics in Modx