By Author admin

What Can The Shopify Plus Features Offer To Your Online Business?

What’s all this Shopify Plus hype about, anyway?

As Shopify Plus experts (one of the first Shopify Plus partners in Australia) and digital commerce professionals, we’re happy to talk you through it…

 

shopify plus features

 

In the year 2017, online retailers are pretty spoilt for choice when it comes to ecommerce solutions. However, when it comes to receiving advice, you can be hard pressed to find a non-biased opinion. Here at acidgreen, we’re platform agnostic, (we’re also a Magento Enterprise Partner) so we’re not going to sell you any embellishments or inflated truths.

This blog post is designed purely to talk you through exactly what the Shopify Plus features are and what they can offer (and what they can’t) to your online business. For a detailed comparison between Magento Enterprise and Shopify Plus features, click here.

The Long Awaited Enterprise Solution

 

shopify plus features

 

Shopify Plus is Shopify’s long awaited cloud-based enterprise solution that finally competes with the likes of Magento and Salesforce as a high volume merchant platform. It processes billions of dollars a year. So, it’s ideal for companies with ever growing ecommerce stores i.e. ones that have outgrown community/less integrated systems such as Shopify. With its recent introduction of multi-channel capabilities, it is particularly popular for businesses new to online retail or who are familiar with the market, however, are after a less complex solution on an enterprise level. 

In 2016, FinancesOnline awarded Shopify Plus as the Best Ecommerce Software; a lot of its success stemming from its advanced out of the box functionality that allows for uncomplicated installations and user management.

An Unintimidating Price Tag

Without a doubt, one of the best Shopify Plus features is its relatively low comparative price tag. As the newest member of the enterprise market, it doesn’t demand too much out of its retailers (in comparison to other enterprise solutions). The average cost of build is roughly between $40 – $80K (AU).

shopify plus features

With its no added transaction fees and a flat monthly subscription, it provides a pretty good deal.  However, that’s not to say it is the most cost-efficient for every business. Like everything in life, deciding what route to go down takes serious introspection. Choosing the right ecommerce platform can be the make or break of your business’s online success.

We’re not about smoke and mirrors, so before moving on to what Shopify Plus features can provide to you as a business, let’s get what it can’t offer you out of the way first:

  • It is not technology stack accessible
  • It does not allow for multiple currency checkout
  • It currently does not include tokenization capabilities
  • Its product variants are limited to 100

But hey, at the end of the day, you might not need any of that, so it’s not necessarily a negative.

We’ll loan a bit of the Goldilocks analogy here… just because it works for someone else, doesn’t mean it’s right for you. We want you to have that ‘aaggh’ feeling ie. that big red tick in the box for satisfaction. And that may be something Shopify Plus can provide… and it may not.

As your own Shopify experts, Sydney, we will now point out the key benefits of Shopify Plus’ features, which will hopefully assist in your decision-making process.

Shopify Plus Features Advanced Scalability

How is Shopify Plus scalable?

The ecommerce solution offers unlimited bandwidth with scalable SaaS hosting. This means a fully supported, flexible and reliable solution that has the capability to process 8000 orders per minute and 500K hits per minute with 200TB storage capabilities. The completely self-hosted system also means an elimination of any added hosting costs.

It also includes advanced API that allows merchants to achieve much more with integrations like connecting to CRM and/or accounting systems.

Customer-Friendly Customisation Features

One thing that Shopify couldn’t provide that Shopify Plus certainly can (due to its out of the box functionality) is its ability to offer stylish, adaptable layouts that are simultaneously responsive. Online retail merchants can customise any theme to an impressive degree; this includes changing the homepage layout i.e. header and footer menus, typography and colour formatting.

What’s better than that, Shopify Plus allows for full Javascript and CSS control, so you can literally cater to every demand. That includes modifications for the checkout page if for example, you were looking to add any conversion optimisation techniques. That means in-demand retailers can spend more time focusing on the important things like design, marketing and the manufacturing of their products.

Seamless & Uniformed Checkout System

Like a true enterprise solution, Shopify Plus also uses same domain checkout with fully customisable CSS/SCSS/liquid code capabilities. This is without a doubt the most notable upgrade from Shopify. Visitors on a classic Shopify store will know that in order to complete a purchase, they need to be redirected first, before checking out under one of Shopify’s own web domains. This obviously isn’t great for branding, UX consistency and/or website navigation. Essentially, a checkout page redirect can deter the shopper and cause them to abandon cart. Luckily you don’t have to worry about that problem with Shopify Plus.

shopify plus features

Shopify Plus’ PCI level one compliance also means it’s available for integration with all of the important gateway systems.

How does this benefit retailers?

Well, this means you can accept credit card and debit card payments without the added costs due to payment data security.

Shopify Pay UX Improvements

Shopify Plus’, Shopify Pay system has machine learning integration that allows customers to save their credit card, shipping and billing information so that upon return, they can have a much faster, seamless checkout experience. This effectively reduces the form filling aspect of the checkout funnel from 16 fields to just 2. That is likely to have a profound impact on your mobile conversion rates.

Welcoming Of High Volume Traffic

Are you a big fan of flash sales? Do you like the stress that comes with processing a thousand transactions at once?

Great! Because Shopify Plus does too!

Give a warm welcome to Launchpad. Launchpad is the latest gimmick for Plus merchants designed specifically for flash sales and product launches. The system enables merchants to schedule multiple adjustments to their store to run with the start/end of an event.

shopify plus features

It allows for the scheduling of:

  • Product pricing
  • Inventory and per-channel visibility
  • Theme-level changes
  • Event-specific creative content
  • Temporary site lock (ideal for building launch anticipation)
  • Use of captchas on the checkout page (prevents bots stealing the show)

The integrated systems also means the accessibility to a real-time analytics dashboard. That means advanced reporting to help understand important marketing data such as customer flow and behaviour. Whilst we wouldn’t recommend wholly relying on this system, it does minimise window surfing from one 3rd party analytics software to the next.

Added Discounting Functionality

Shopify Plus features a scripting functionality that allows stores to configure discounts based on percentages and tiered pricings offered to specific retailers or VIPs. It also means better shipping functionality and combination offers i.e. buy one, get one free.

Retailers are also provided access to Script Editor, a system that allows developers to create custom scripts that are completely hosted/run by Shopify. This means more freedom for merchants to build custom business logic into their stores.

Affable App Integration

Shopify has partnerships with over 1100 app developers, internationally. Moreover, these apps are continually checked and verified by the Shopify team with a customer based star review system, so merchants have the opportunity to see how reliable and or effective the apps are before installation.

Some of the most notable apps include features such as:

  • Customer Service
  • Inventory Management
  • Accounting
  • Marketing
  • Discounts & Special Offers
  • Handling Wholesale Customers

The advanced API limits also means retailers can achieve a lot more when thinking about app and ERP integrations. The allowance for multiple integrations means you can set up real-time valuable connections; from sales and marketing to accounting.

Customisable Workflow Opportunities

Shopify Plus features Flow, an automation platform that invites digital commerce merchants to manage the baked side of the business ie. inventory and order management without the additional costs of a bespoke system build. As well as its time-saving automation systems, Flow also enables merchants to necessarily experiment with backend configurations designed solely to boost business productivity.

Announcement For Wholesale Management

The Shopify Unite 2017 conference saw the announcement of a new wholesale platform, which gives merchants the power to run separate wholesale sites from their pre-existing Shopify Plus account. This means that the orders and management can sit in the same Shopify dashboard, making the handling of wholesale activity that much more simple and easy to navigate.

“We want to help merchants modernize the wholesale side of their business and ultimately provide them with the same easy and intuitive experience they have managing their direct-to-consumer business”
– David Moellenkamp, Shopify Plus’ Director of Products.

Whilst this  is a brand new channel that it is still being incorporated, it’s great news for B2B businesses who are considering a capable online B2C environment somewhere in the not too far future. It is just yet another way Shopify Plus is pushing to prove it belongs on the enterprise stage.

Choose The Path of Least Resistance

 

shopify plus features

Now that you’re more informed on the benefits and drawbacks of the Shopify Plus features, we hope you’re a step closer to choosing which ecommerce enterprise solution is best for you. The right decision for your business should come down to the one that offers the least resistance and minimal hassle.

At acidgreen, we’re ecommerce professionals and one of the very few Shopify Plus experts, Sydney and Australia wide. We know how to read a business and we understand what features your ecommerce store may benefit from, and which features may be unjustified. Give us a call to today, or contact us here. We’d be more than happy to help you make the right decision for your business… don’t forget the Goldilocks analogy.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author Eloise Edstein

5 Best eCommerce SEO Tips To Maximise Online Traffic

The world of digital marketing is a tough one to crack into. Particularly given that there’s no definitive structure to follow, on top of the fact that online marketing and SEO trends are constantly evolving.

So, how can your online eCommerce brand enhance its SEO to get ahead?

The first approach toward improving your eCommerce SEO, is laying out a detailed proposal and figuring out an effective game-plan.

ecommerce SEO

30.5% of all user traffic stems from organic searches. That’s a huge chunk lost if you don’t strategise correctly. Smart content marketing is vital to good eCommerce SEO. This means that investing in long term strategies that centre around your brand’s personal niche is mandatory.

Unfortunately, many brands try to get away without creating a detailed plan and inevitably… get it wrong.

As professional digital marketers, we’re always pushing to get ahead of the curve. That’s why we’ve rounded up some of the best eCommerce SEO trends that are set to create an impact in the soon to be present.

These tips will help you and your business maximise your SEM and ultimately improve conversions for your online brand.

Video Content and Virility

Somewhere in the world, a digital marketer proposed the question,

Why not merge content with commerce?

It has been well established in the digital community that content is paramount to a great digital marketing strategy. Over the last few years, it has become more and more relevant for eCommerce businesses.

eCommerce brands are constantly searching for new and innovative ways to be heard; particularly in the ever-growing congestion of crowded marketplaces. Thanks to the continuing popularity and usage of mobile devices, as well as WiFi/Data availability, the world of eCommerce SEO has hit a new high in terms of demand for online content. After all, content has the highest power to go viral – and a higher traction essentially drives more conversions.

The solution: what’s the most interactive, uncomplicated form of digital content for your consumers?

ecommerce SEO

Video content. The evolving ease of video sharing capabilities for people of all ages means, exploring the video content platform can and will only be advantageous for your brand.  Recently, we have seen an interesting transformation in the video format from a simple traffic tool to a conversion platform. At the moment, only 16% of the eCommerce market are utilising it – with the welcoming of a new financial year, this is set to change.

We’ve listed some of the most successful ways you can incorporate video content into your digital marketing scheme:

Shoppable Videos

Shoppable images aren’t all that exciting. They’re old news. But what about shoppable videos?

A great tool created by Cinematique, the world’s first touchable video platform, allows brands to sell their products directly through video content. These brands have the ability to embed videos onto their sites. When users watch the video, they can click on products displayed that appeal to them. At the end of the clip, all the items that the user has clicked on will be available in a queue – ready for them to explore ie. purchase. Ca-ching!

Youtube also has its own eCommerce portal.  The most popular video streaming site in the world, provides businesses with the ability to incorporate external annotations into their video. They can be transported straight to your features products. This turns the viewer into a potential consumer.

ecommerce SEO

 Facebook Live

Although this platform is hardly new, eCommerce websites are only just starting to welcome its extreme benefits. The most obvious benefit: you are immediately creating a dynamic, genuine connection with your users.

 Creating Facebook Live on your customer based profile means fans are immediately notified via the notifications tab, and the video will automatically stream throughout their news feed. This guarantees effective organic reach.

“With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions,” Facebook company in a statement.

The live stream means followers can ask questions in real time and receive an immediate interactive response.

ecommerce SEO

Get creative with your content. Make it an informative product review or an entertaining demonstration – or just provide extra content to back up already existing content.

The point is, the Facebook Live platform is a simple brand leverage that satisfies the growing desire for interactive content.

Mobile Friendliness 

 It is basically understood that mobile affability is effective in every stage of digital marketing (the mobile now represents 60% of all digital media time) bar the conversion; the majority of people simply prefer to use a PC or laptop to complete their transaction.

However, the biggest mistake for a lot of eCommerce brands is to overlook the importance of smartphone analytics. Mobile eCommerce SEO will account for 30% of global eCommerce sales by 2018 and don’t forget, 43% of consumers will visit your competitor’s site next after having a negative mobile shopping experience.

So, what aren’t you going to do?

Neglect your mobile users.

ecommerce SEO

Continuous evidence proves that there is a strong correlation between high percentages of mobile traffic and high overall website conversion rates. Just because the conversion was made on a PC doesn’t mean that’s where the decision was made. 59% of people research on smartphones.

Do not rule out mobile devices as the first and sometimes most important stop: key decisions are made during this step. Brands should no longer see mobile and PC users as a different identity – the end result still leads to the same conversion, it just involves multiple platforms/devices.

In summation, mobile friendliness = eCommerce SEO friendly.

User Generated Content

 Customers trust other customers. The easiest way to attract a customer to your brand, and get them to purchase your product instead of your competitors, is to implement customer feedback e.g. product reviews.

ecommerce SEO

90% of customers admit reviews and comments from other customers influence their decision to make a purchase, and 81% of online shoppers admit to trusting information found on blogs. In this regard, it is imperative to make sure your information is both useful and up-to-date.

Implement customer reviews in a way that matches your overall site design. Only feature detailed reviews that offer more informative descriptions of the specific benefits and features of your products. This will draw in your site visitors and potentially give them a nudge to purchase a product they may previously have been on the fence about buying.

UGC (user generated content) is also a great way to feature authentic content in your social advertisements – reassure your customers of your value and gain their trust. The benefit of this is that it will also dramatically improve your visibility and in turn, assist your SEO.

How do you get customers to leave a review?

Reward them.

For example, a great draw card is to promote product discounts to those who do leave a review. This makes customers feel special. Who doesn’t love to feel special?

Another optimizing trend set to branch out in 2017 & 2018 is to mix user generated content in with product pictures.

Customers are more intelligent than ever, and whilst consumers still enjoy the feeling of luxury they get when they look at product pictures, they also realise that the product is unlikely to look as glamorous in real life. Displaying user generated images provides customers with a better context of the product. A good way to execute this would be by including product images with a stream of pictures from Instagram e.g. social pictures with relevant reference points.

Voice Search and Digital Assistants

Voice Search programs have been available to users for a while, but only recently have we seen a growth in its usage, especially through SEO.

What was once a fun way to communicate with a computerised voice system that probably couldn’t understand what you said anyway – is now a large marketing source for eCommerce brands. More people nowadays rely on voice search with every major tech company utilising their own digital assistants, e.g. Siri, Alexa, Cortana and Google Now and over 20% of all search requests are now made using voice services.

ecommerce SEO

How can you benefit from this, and moreover, how can this positively impact your eCommerce SEO?

In order to receive optimal SEO from a voice search, use more conversational long-tail responses/keywords and incorporate texts for advanced Google answers. Rich answers benefit extremely well from voice searches as they can provide them directly.

Example:

Normal Keyword: Fridge

Long-Tail Keyword: Stainless Steel Double Door Fridge.

By narrowing down your market, you’re likely to find users with more buying intent. You’re also more likely to rank highly.

Chatbots & Artificial Intelligence

Artificial intelligence and systems such as Chatbots, have come a long way. Its efficient way of combining piles of data, analytics and tracking software, mixed with its advanced intelligence, means it can perform competitive and mundane tasks much faster than any human.

It also means that individuals can now be personally marketed through a Chatbot system with tailored messaging to suit.

ecommerce SEO

A recent announcement made by Facebook at the F8 Developer Conference proposed that brands will soon be able to send customer support via Facebook Messenger to Chatbots. This creates another incredible eCommerce portal through social media, as the current Messenger app garners approximately 900 million active users every single month.

This software will help bridge the gap of personalization – a highly regarded business trait that the majority of consumers have come to expect whilst online shopping- but one that online brands rarely get right.

Now To Utilise These eCommerce SEO Tips

Opportunities for businesses to maximise their eCommerce SEO are constantly arising, and in order to be successful, it is important to foresee these changes to ensure an efficient and effective digital marketing campaign.

Over half a billion people around the world have access to at least one mobile device, and most are connected to multiple appliances. With this alone, we could see digital marketing step out of its broadcast bubble and into an entirely new immersive space. Marketing will become so heavily ingrained, that we won’t be able to differentiate the distinction between advertising and the real world.

It is the year 2017, and whilst we have not quite reached that level yet, there are many ways that eCommerce brands can incorporate incredibly interactive and creative marketing schemes that will help keep you relevant and ultimately provide you with the tools to maximise your SEO.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author Mark Binns

Must Read: Why You Need Magento Business Intelligence

Recently, there has been a lot of buzz around Magento Business Intelligence.

But… do merchants know what they/you can really get out of it, and how does it add value to your business?

According to Bob Moore, head of MBI and informally coined, ‘Magento Royalty’ it could improve the way you view and implement data analysis, enormously.

“Big data and analytics are now table stakes for merchants who want to find new customers, increase order value, and enhance loyalty.” – Mark Levelle, CEO of Magento Commerce.

Previously referred to as Magento Analytics, Magento Business Intelligence provides online retailers a more holistic view of the consumer journey across a variegated cosmos of valuable data sources. So, rather than seeing data from one single source/medium, the software enables for the consolidation of numerous data sources like MySQL and Salesforce…chuck some Facebook Ad data too. The list goes on. Basically, whatever mediums you’re utilising… Magento Business Essentials is able to grab and track that data.

By having Magento Business Intelligence on your side, this means that analysing data reports becomes a much simpler, faster and more efficient process. Marketers and business retailers alike can spend more time actually applying newfound insights, and much less time gathering and combining data from varying sources.

“Big data and analytics are now table stakes for merchants who want to find new customers, increase order value, and enhance loyalty.” – Mark Levelle, CEO of Magento Commerce.

The key metrics Magento Business Intelligence empowers are:  

  1. Customer Lifetime Value
  2. Segmented data for personalization
  3. Top Performing Channels
  4. Cohort Analysis

magento business intelligence

So… how did MBI come to fruition?

Magento Business Intelligence… Its Roots

“Jake Stein and I founded RJMetrics in pursuit of a core mission: inspiring and empowering data driven people. Our software helps online businesses make smarter decisions using their data,” stated by Bob Moore who is now head of MBI and informally coined ‘Magento Royalty’.

magento business intelligence

Before RJMetrics, Bob was a relatively junior analyst at the venture capitalist firm, Insight Venture Partners. His role as an analyst slowly transformed into spinning up database servers and deep diving granular analyses of raw data that companies were investing in. The data was sent back to those said companies with recommendations on where to re-allocate marketing dollars. These companies then made decisions based off those insights and, needless to say, they were pretty impressed with the results.

That’s where Moore and Stein’s idea of a software system purely designed to compile correlated data stemmed from. 80% of RJMetric’s customer base were referrals from Insight.

By the end of its run (before it was acquired by Magento), RJMetrics had raised $23 million of venture capital with a world-class customer base.

With RJMetrics seven years of prior experience, combining it with Magento’s main goal to facilitate digital commerce innovation through flexible functionality, the merging of the two platforms, “[opened] up a world of possibilities for our customers to define the future of commerce analytics”. 

Introducing Magento Business Intelligence Essentials

Magento’s Imagine 2017 saw the introduction of Magento Business Intelligence Essentials and MBI Pro. 

magento business intelligence

While Magento Business Intelligence Pro will cost you a little extra coin (along with advanced API data and live support), MBI Essentials is extremely affordable for Magento merchants; it works on all Magento versions, including the Magento Community edition (it also allows for the access of 10 user accounts with advanced user permissions).

A lot of the benefits of Magento Business Intelligence Essentials come from the systems out-of-the-box reporting; there are 75 different reports you receive along with executive management dashboards, email summaries, SQL and visual report builders. MBI Essentials even has the capacity to pull in old data from former ecommerce providers. Plus this data can all be exported to CSV and excel.

Believe it people – this is the digital enlightenment. Gone are the former dark ages of Magento, where reporting was all but a fable fantasy. Without sounding too much like a corny Disney catchphrase… dreams really have become reality.

Personalized Marketing & Segmentation Through MBI

magento business intelligence
Magento Business Intelligence’s cohort analysis function means retailers can actually break their customers up into groups based on when they made their first purchase  – and then place this data onto a chart. Rather than comparing them over a calendar month, retailers can compare the relative months of the customer’s life span.

In physical terms, you can see the customer lifetime grow and track customer behaviour to determine who your most valuable consumers really are.

MBI Key Capabilities:

  • Advanced customer insights
  • Marketing campaign ROI
  • Improved segmentation and personalization
  • Better merchandising & shopping experience
  • Multi-brand
  • Cross-border analytics
  • Intelligent sourcing and inventory optimization

For example, how does the consumer lifecycle of customers you acquired in January, 2017 compare to the consumer lifecycle of those customers you acquired in January, 2014?

Is the customer you obtained today more valuable than the one you obtained four years ago?

From there, you can extrapolate what channels are bringing you the highest return on investment, what channels are only just paying for themselves and what channels are actually providing you with negative impact.

Merchants can then make data-driven decisions like: create shopping experience enhancements and audience targeted campaigns. Retailers can invest marketing money based off insight, not intuition. By controlling their messaging and content, brands can speak to a higher level of brand affinity and loyalty than if they were purely actioning campaigns to acquire new customers.

Remember the 80:20 rule?

80% of revenue comes from your top 20% of customers.

“Not about more metrics, it’s about more dimensions”

Magento Business Intelligence even has the capacity to connect with Zendesk, for further dimension reporting. Businesses can actually segment their cohort analysis by whether or not somebody has filed a customer support ticket. Dig even deeper, and you can see if customers who interact with customer support are any more valuable than those who don’t i.e. if you find they’re twice as likely to come back and buy in six months, then you know that you (your team) are doing something right. Never underestimate the value of that 5th P of the Marketing Mix (aka People).

“Know how specific actions impact the value of a customer to your business. Use early behaviours as signals for marketing and promotional segmentation. Spend your time and energy focusing on the most impactful customer populations”. – Bob Moore

The benefits of installing MBI don’t necessarily just mean you know which channel to turn off, it means you can analyse the data to change the way you’re appealing to an audience on those channels. In other words, it may not be the medium that’s causing the problem,  but rather, it may be the way you are operating on that medium that needs to be reexamined.

The Importance of Growth KPIs

The three most important KPIs to remember are:

  • Benchmark & Strategy
  • Acquisition
  • Retention & Customer Lifetime Value

The 2015 RJMetrics eCommerce Buyer Behaviour Benchmark report proved how low the average customer attachment really is.  In fact, 68% of customers never purchase a second time and only 32% of customers purchase again within a year of their first purchase. I bet you didn’t think it was that poor, right?

magento business intelligence

In order to truly find out the value of a customer, retailers need to ask the questions:

  1. Where are my customers coming from?
  2. How is marketing and merchandising impacting CLV?
  3. How can I grow faster and make sure I’m not wasting my marketing & advertising dollars in the process?

And, thankfully now with Magento Business Intelligence Essentials, merchants can find out the truth to those answers. No need to live in fear of interrogation, because you’ll know exactly what to say.

Oh, and if you’re thinking, ‘how does this fit in/coincide with Google Analytics data?’

“Magento Analytics [Business Intellgience] works right alongside Google Analytics and other web analytics tools. What Google Analytics does for page views, [MBI] does for people. The Platform tracks customer behaviours via data in the Magento backend database and combines the data with insights from web analytics tools like Google Analytics so you can get a comprehensive view of the full customer lifecycle.” – Magento 

That’s just a little bit of reassurance for you.

So, What’s The Next Step?

Let’s finish off this geekfest with an extra nerdy allusion to Futurama (that I stole from Bob Moore).

Why was that video relevant? Because of its core (albeit fictional) message; by observing it, you change the results. And that’s pretty much, in animated terms, what Magento Business Intelligence is all about.

Moreover, if you haven’t already looked into him, I’d definitely check out some of the works written by Robert (Bob) J. Moore. For example, his entrepreneurial article’s published in the NY Times under the title, ‘You’re The Boss’, or even just check out his LinkedIn profile… it’s as entertaining as it is intimidating. For a laugh, have a look at this blog post he wrote about the RJMetrics logo back in 2014 and how it got confused as a pair of ‘Y fronts’. It actually gives some decent insight into brand building.

For a link to Moore’s recent podcast on Magento Business Intelligence with MageTalk hosts Kalen Jordan and Phillip Jackson, click here. I highly recommend listening… This guy is pretty impressive.  

So, have I sold you on Magento Business Intelligence yet? If you answered with a tentative yes, because you really are super excited about the software and the fact that they’re offering a free trial, but you just don’t have the means on-site to install it, that’s where we come in… Hi!

acidgreen is your jovial, reliable Magento Gold Partner. We’ve been around for a long time (over fifteen years, actually) and we’re more than happy to help you out with your Magento development needs. Not only are we an action-packed digital commerce agency filled with professional website developers, we also have a solid-based team of digital marketing experts who would be stoked to guide you through and maximise your Magento Business Intelligence Essentials or Pro usage. Why? Because we want to provide you with the ultimate CLV and highest of high ROI.

Contact us today for a friendly chat… whatever the query, we’re happy to guide you through it.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.