By Author admin

The Top 10 Benefits Of Shopify Plus Vs Advanced Shopify

So, you’ve decided that Shopify is the right platform for your online store but you can’t decide between ‘Advanced Shopify’ and ‘Shopify Plus’?

Never fear, acidgreen is here! We’ve broken down the TOP 10 features and benefits of Shopify Plus that you will NOT get with Advanced Shopify.

benefits of shopify plus

Before we start though let’s break down the platform fee differences:

benefits of shopify plus

*Shopify Plus fees go up once you start doing over US$800k p/m (US$9.6M p/a) at a rate of 0.25% of online sales. This means if you’re doing $2.5M p/m ($30M p/a) online, your platform fee will be $6,250 p/m ($75k p/a).

So, are the benefits of Shopify Plus worth it?

Let’s find out by looking at the top 10 differences and benefits of shopify plus in comparison to advanced shopify:

1. Internationalisation

One of the many benefits of Shopify Plus is you get 9 additional store clones to grow your business internationally (e.g.  .com, .com.au .co.uk, etc) by delivering an eCommerce experience tailored for different languages, currencies and seasonal trends with localised marketing.

2. Wholesale/B2B functionality

The Plus “Wholesale channel” gives your buyers access to a separate, password-protected business-to-business (B2B) store. You can enable tiered and custom pricing per buyer, bulk discounts, shipping rules, add wholesale-only products and review and edit orders before invoicing.

benefits of shopify plus

3. Unlimited staff accounts

More benefits of Shopify Plus include unlimited staff accounts. This allows you (the merchant) to grow your admin team (Advanced Shopify limited to 15 staff).

4. Lower transaction fees

With Advanced Shopify you will be charged 0.5% per transaction and with Shopify Plus only 0.15%. So, if you do $1M p/a in sales the fees will be $2,500 p/a on Advanced and $1,500 p/a on Plus. Let’s say you do $10M p/a… your savings total an amount of $10,000 in annual fees, if you choose to go with Plus.
Note: If you use Shopify Payments there is 0% transaction fee on both Advanced and Plus.

5. Custom checkout

We (your friendly and talented agency) are enabled access to customise and improve you on-site checkout experience; these customisations can ensure brand consistency and inevitably, up your online conversion rates. Now, isn’t that what it’s all about? This is definitely up there with one of the more desirable benefits of Shopify Plus. 

What’s more, with Plus we can:

  • Add a free product to cart via discount code
  • Create extra, custom fields in checkout e.g gift message box
  • Utilise social logins via multipass
  • Enable address autocomplete

benefits of shopify plus

Custom SSL certificates are also exclusive to Plus so if you want a ‘green bar’ aka EV SSL to increase customer trust then Plus is a must.

6. Exclusive and faster API calls

Um… what’s an API?

Put simply an API receives requests and sends responses. So, think of it as a ‘connector’ for integration between systems. With Plus you get access to exclusive APIs, such as:

  • Discounts
  • Gift cards
  • Adjustments
  • Multipass/single sign-on and user

Without these you will be limited with what can be integrated from some third party apps and systems. Plus also provides increased API limits (500% more). That means faster API call rates.

7. Smart promotional tools

With Plus, merchants receive exclusive access to Launchpad so you can easily plan and automate all of the activities necessary to executing a successful flash sale, product launch, or sales campaign. Launchpad gives you the power to schedule bulk changes to your store that coincide with the start/end of your desired campaign/event.

As well as this, with Launchpad, you can also monitor and manage campaigns and create invitation-only and limited-release product collections.

benefits of shopify plus

8. Advanced discount engine

The Script Editor app lets you create scripts that are run each time a customer adds items to their online cart. It covers line items, shipping and payments. Scripts can have many uses, from discounting products with specific tags to running promotions such as ‘Buy 2, Get 1 Free’.

9. Operations/automation

Flow allows you to construct, import and configure automation processes and business logic. For example, with Flow, retailers can automatically change shipping rates for high-volume customers or provide rule-based discounts, such as offering $20 off to shoppers who have purchased more than three times in the past six months. Flow provides the agility necessary to create backend customisations designed to instantly boost productivity.

Shopify Plus also gives you access to Avalara AvaTax which automatically handles international sales tax calculations from over 12,000 taxing jurisdictions.

10. Service & Support 

As a Shopify Plus merchant, you receive exclusive support to Shopify’s priority support, a Launch Manager to assist during the build and migration. You’ll also get a Merchant Success Manager to provide ongoing support post-launch.

At acidgreen, we work very closely with Shopify Plus’ Launch Managers and Merchant Success Managers to enable new beta features and ensure you’re staying up to date with how quickly the platform moves.

This extra service and support really adds a new layer of value around Shopify Plus.

So, Are The Benefits Of Shopify Plus Worth It?

Still not sure if you need Advanced Shopify or Shopify Plus? Contact us today, so we can discuss your specific requirements and personally advise you on the best solution for your business. acidgreen has more than 17 years digital commerce experience and are an official ‘Shopify Expert’ and ‘Shopify Plus Partner’. We look forward to working with you.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author admin

What Can The Shopify Plus Features Offer To Your Online Business?

What’s all this Shopify Plus hype about, anyway?

As Shopify Plus experts (one of the first Shopify Plus partners in Australia) and digital commerce professionals, we’re happy to talk you through it…

 

shopify plus features

 

In the year 2017, online retailers are pretty spoilt for choice when it comes to ecommerce solutions. However, when it comes to receiving advice, you can be hard pressed to find a non-biased opinion. Here at acidgreen, we’re platform agnostic, (we’re also a Magento Enterprise Partner) so we’re not going to sell you any embellishments or inflated truths.

This blog post is designed purely to talk you through exactly what the Shopify Plus features are and what they can offer (and what they can’t) to your online business. For a detailed comparison between Magento Enterprise and Shopify Plus features, click here.

The Long Awaited Enterprise Solution

 

shopify plus features

 

Shopify Plus is Shopify’s long awaited cloud-based enterprise solution that finally competes with the likes of Magento and Salesforce as a high volume merchant platform. It processes billions of dollars a year. So, it’s ideal for companies with ever growing ecommerce stores i.e. ones that have outgrown community/less integrated systems such as Shopify. With its recent introduction of multi-channel capabilities, it is particularly popular for businesses new to online retail or who are familiar with the market, however, are after a less complex solution on an enterprise level. 

In 2016, FinancesOnline awarded Shopify Plus as the Best Ecommerce Software; a lot of its success stemming from its advanced out of the box functionality that allows for uncomplicated installations and user management.

An Unintimidating Price Tag

Without a doubt, one of the best Shopify Plus features is its relatively low comparative price tag. As the newest member of the enterprise market, it doesn’t demand too much out of its retailers (in comparison to other enterprise solutions). The average cost of build is roughly between $40 – $80K (AU).

shopify plus features

With its no added transaction fees and a flat monthly subscription, it provides a pretty good deal.  However, that’s not to say it is the most cost-efficient for every business. Like everything in life, deciding what route to go down takes serious introspection. Choosing the right ecommerce platform can be the make or break of your business’s online success.

We’re not about smoke and mirrors, so before moving on to what Shopify Plus features can provide to you as a business, let’s get what it can’t offer you out of the way first:

  • It is not technology stack accessible
  • It does not allow for multiple currency checkout
  • It currently does not include tokenization capabilities
  • Its product variants are limited to 100

But hey, at the end of the day, you might not need any of that, so it’s not necessarily a negative.

We’ll loan a bit of the Goldilocks analogy here… just because it works for someone else, doesn’t mean it’s right for you. We want you to have that ‘aaggh’ feeling ie. that big red tick in the box for satisfaction. And that may be something Shopify Plus can provide… and it may not.

As your own Shopify experts, Sydney, we will now point out the key benefits of Shopify Plus’ features, which will hopefully assist in your decision-making process.

Shopify Plus Features Advanced Scalability

How is Shopify Plus scalable?

The ecommerce solution offers unlimited bandwidth with scalable SaaS hosting. This means a fully supported, flexible and reliable solution that has the capability to process 8000 orders per minute and 500K hits per minute with 200TB storage capabilities. The completely self-hosted system also means an elimination of any added hosting costs.

It also includes advanced API that allows merchants to achieve much more with integrations like connecting to CRM and/or accounting systems.

Customer-Friendly Customisation Features

One thing that Shopify couldn’t provide that Shopify Plus certainly can (due to its out of the box functionality) is its ability to offer stylish, adaptable layouts that are simultaneously responsive. Online retail merchants can customise any theme to an impressive degree; this includes changing the homepage layout i.e. header and footer menus, typography and colour formatting.

What’s better than that, Shopify Plus allows for full Javascript and CSS control, so you can literally cater to every demand. That includes modifications for the checkout page if for example, you were looking to add any conversion optimisation techniques. That means in-demand retailers can spend more time focusing on the important things like design, marketing and the manufacturing of their products.

Seamless & Uniformed Checkout System

Like a true enterprise solution, Shopify Plus also uses same domain checkout with fully customisable CSS/SCSS/liquid code capabilities. This is without a doubt the most notable upgrade from Shopify. Visitors on a classic Shopify store will know that in order to complete a purchase, they need to be redirected first, before checking out under one of Shopify’s own web domains. This obviously isn’t great for branding, UX consistency and/or website navigation. Essentially, a checkout page redirect can deter the shopper and cause them to abandon cart. Luckily you don’t have to worry about that problem with Shopify Plus.

shopify plus features

Shopify Plus’ PCI level one compliance also means it’s available for integration with all of the important gateway systems.

How does this benefit retailers?

Well, this means you can accept credit card and debit card payments without the added costs due to payment data security.

Shopify Pay UX Improvements

Shopify Plus’, Shopify Pay system has machine learning integration that allows customers to save their credit card, shipping and billing information so that upon return, they can have a much faster, seamless checkout experience. This effectively reduces the form filling aspect of the checkout funnel from 16 fields to just 2. That is likely to have a profound impact on your mobile conversion rates.

Welcoming Of High Volume Traffic

Are you a big fan of flash sales? Do you like the stress that comes with processing a thousand transactions at once?

Great! Because Shopify Plus does too!

Give a warm welcome to Launchpad. Launchpad is the latest gimmick for Plus merchants designed specifically for flash sales and product launches. The system enables merchants to schedule multiple adjustments to their store to run with the start/end of an event.

shopify plus features

It allows for the scheduling of:

  • Product pricing
  • Inventory and per-channel visibility
  • Theme-level changes
  • Event-specific creative content
  • Temporary site lock (ideal for building launch anticipation)
  • Use of captchas on the checkout page (prevents bots stealing the show)

The integrated systems also means the accessibility to a real-time analytics dashboard. That means advanced reporting to help understand important marketing data such as customer flow and behaviour. Whilst we wouldn’t recommend wholly relying on this system, it does minimise window surfing from one 3rd party analytics software to the next.

Added Discounting Functionality

Shopify Plus features a scripting functionality that allows stores to configure discounts based on percentages and tiered pricings offered to specific retailers or VIPs. It also means better shipping functionality and combination offers i.e. buy one, get one free.

Retailers are also provided access to Script Editor, a system that allows developers to create custom scripts that are completely hosted/run by Shopify. This means more freedom for merchants to build custom business logic into their stores.

Affable App Integration

Shopify has partnerships with over 1100 app developers, internationally. Moreover, these apps are continually checked and verified by the Shopify team with a customer based star review system, so merchants have the opportunity to see how reliable and or effective the apps are before installation.

Some of the most notable apps include features such as:

  • Customer Service
  • Inventory Management
  • Accounting
  • Marketing
  • Discounts & Special Offers
  • Handling Wholesale Customers

The advanced API limits also means retailers can achieve a lot more when thinking about app and ERP integrations. The allowance for multiple integrations means you can set up real-time valuable connections; from sales and marketing to accounting.

Customisable Workflow Opportunities

Shopify Plus features Flow, an automation platform that invites digital commerce merchants to manage the baked side of the business ie. inventory and order management without the additional costs of a bespoke system build. As well as its time-saving automation systems, Flow also enables merchants to necessarily experiment with backend configurations designed solely to boost business productivity.

Announcement For Wholesale Management

The Shopify Unite 2017 conference saw the announcement of a new wholesale platform, which gives merchants the power to run separate wholesale sites from their pre-existing Shopify Plus account. This means that the orders and management can sit in the same Shopify dashboard, making the handling of wholesale activity that much more simple and easy to navigate.

“We want to help merchants modernize the wholesale side of their business and ultimately provide them with the same easy and intuitive experience they have managing their direct-to-consumer business”
– David Moellenkamp, Shopify Plus’ Director of Products.

Whilst this  is a brand new channel that it is still being incorporated, it’s great news for B2B businesses who are considering a capable online B2C environment somewhere in the not too far future. It is just yet another way Shopify Plus is pushing to prove it belongs on the enterprise stage.

Choose The Path of Least Resistance

 

shopify plus features

Now that you’re more informed on the benefits and drawbacks of the Shopify Plus features, we hope you’re a step closer to choosing which ecommerce enterprise solution is best for you. The right decision for your business should come down to the one that offers the least resistance and minimal hassle.

At acidgreen, we’re ecommerce professionals and one of the very few Shopify Plus experts, Sydney and Australia wide. We know how to read a business and we understand what features your ecommerce store may benefit from, and which features may be unjustified. Give us a call to today, or contact us here. We’d be more than happy to help you make the right decision for your business… don’t forget the Goldilocks analogy.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author Eloise Edstein

5 Best eCommerce SEO Tips To Maximise Online Traffic

The world of digital marketing is a tough one to crack into. Particularly given that there’s no definitive structure to follow, on top of the fact that online marketing and SEO trends are constantly evolving.

So, how can your online eCommerce brand enhance its SEO to get ahead?

The first approach toward improving your eCommerce SEO, is laying out a detailed proposal and figuring out an effective game-plan.

ecommerce SEO

30.5% of all user traffic stems from organic searches. That’s a huge chunk lost if you don’t strategise correctly. Smart content marketing is vital to good eCommerce SEO. This means that investing in long term strategies that centre around your brand’s personal niche is mandatory.

Unfortunately, many brands try to get away without creating a detailed plan and inevitably… get it wrong.

As professional digital marketers, we’re always pushing to get ahead of the curve. That’s why we’ve rounded up some of the best eCommerce SEO trends that are set to create an impact in the soon to be present.

These tips will help you and your business maximise your SEM and ultimately improve conversions for your online brand.

Video Content and Virility

Somewhere in the world, a digital marketer proposed the question,

Why not merge content with commerce?

It has been well established in the digital community that content is paramount to a great digital marketing strategy. Over the last few years, it has become more and more relevant for eCommerce businesses.

eCommerce brands are constantly searching for new and innovative ways to be heard; particularly in the ever-growing congestion of crowded marketplaces. Thanks to the continuing popularity and usage of mobile devices, as well as WiFi/Data availability, the world of eCommerce SEO has hit a new high in terms of demand for online content. After all, content has the highest power to go viral – and a higher traction essentially drives more conversions.

The solution: what’s the most interactive, uncomplicated form of digital content for your consumers?

ecommerce SEO

Video content. The evolving ease of video sharing capabilities for people of all ages means, exploring the video content platform can and will only be advantageous for your brand.  Recently, we have seen an interesting transformation in the video format from a simple traffic tool to a conversion platform. At the moment, only 16% of the eCommerce market are utilising it – with the welcoming of a new financial year, this is set to change.

We’ve listed some of the most successful ways you can incorporate video content into your digital marketing scheme:

Shoppable Videos

Shoppable images aren’t all that exciting. They’re old news. But what about shoppable videos?

A great tool created by Cinematique, the world’s first touchable video platform, allows brands to sell their products directly through video content. These brands have the ability to embed videos onto their sites. When users watch the video, they can click on products displayed that appeal to them. At the end of the clip, all the items that the user has clicked on will be available in a queue – ready for them to explore ie. purchase. Ca-ching!

Youtube also has its own eCommerce portal.  The most popular video streaming site in the world, provides businesses with the ability to incorporate external annotations into their video. They can be transported straight to your features products. This turns the viewer into a potential consumer.

ecommerce SEO

 Facebook Live

Although this platform is hardly new, eCommerce websites are only just starting to welcome its extreme benefits. The most obvious benefit: you are immediately creating a dynamic, genuine connection with your users.

 Creating Facebook Live on your customer based profile means fans are immediately notified via the notifications tab, and the video will automatically stream throughout their news feed. This guarantees effective organic reach.

“With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions,” Facebook company in a statement.

The live stream means followers can ask questions in real time and receive an immediate interactive response.

ecommerce SEO

Get creative with your content. Make it an informative product review or an entertaining demonstration – or just provide extra content to back up already existing content.

The point is, the Facebook Live platform is a simple brand leverage that satisfies the growing desire for interactive content.

Mobile Friendliness 

 It is basically understood that mobile affability is effective in every stage of digital marketing (the mobile now represents 60% of all digital media time) bar the conversion; the majority of people simply prefer to use a PC or laptop to complete their transaction.

However, the biggest mistake for a lot of eCommerce brands is to overlook the importance of smartphone analytics. Mobile eCommerce SEO will account for 30% of global eCommerce sales by 2018 and don’t forget, 43% of consumers will visit your competitor’s site next after having a negative mobile shopping experience.

So, what aren’t you going to do?

Neglect your mobile users.

ecommerce SEO

Continuous evidence proves that there is a strong correlation between high percentages of mobile traffic and high overall website conversion rates. Just because the conversion was made on a PC doesn’t mean that’s where the decision was made. 59% of people research on smartphones.

Do not rule out mobile devices as the first and sometimes most important stop: key decisions are made during this step. Brands should no longer see mobile and PC users as a different identity – the end result still leads to the same conversion, it just involves multiple platforms/devices.

In summation, mobile friendliness = eCommerce SEO friendly.

User Generated Content

 Customers trust other customers. The easiest way to attract a customer to your brand, and get them to purchase your product instead of your competitors, is to implement customer feedback e.g. product reviews.

ecommerce SEO

90% of customers admit reviews and comments from other customers influence their decision to make a purchase, and 81% of online shoppers admit to trusting information found on blogs. In this regard, it is imperative to make sure your information is both useful and up-to-date.

Implement customer reviews in a way that matches your overall site design. Only feature detailed reviews that offer more informative descriptions of the specific benefits and features of your products. This will draw in your site visitors and potentially give them a nudge to purchase a product they may previously have been on the fence about buying.

UGC (user generated content) is also a great way to feature authentic content in your social advertisements – reassure your customers of your value and gain their trust. The benefit of this is that it will also dramatically improve your visibility and in turn, assist your SEO.

How do you get customers to leave a review?

Reward them.

For example, a great draw card is to promote product discounts to those who do leave a review. This makes customers feel special. Who doesn’t love to feel special?

Another optimizing trend set to branch out in 2017 & 2018 is to mix user generated content in with product pictures.

Customers are more intelligent than ever, and whilst consumers still enjoy the feeling of luxury they get when they look at product pictures, they also realise that the product is unlikely to look as glamorous in real life. Displaying user generated images provides customers with a better context of the product. A good way to execute this would be by including product images with a stream of pictures from Instagram e.g. social pictures with relevant reference points.

Voice Search and Digital Assistants

Voice Search programs have been available to users for a while, but only recently have we seen a growth in its usage, especially through SEO.

What was once a fun way to communicate with a computerised voice system that probably couldn’t understand what you said anyway – is now a large marketing source for eCommerce brands. More people nowadays rely on voice search with every major tech company utilising their own digital assistants, e.g. Siri, Alexa, Cortana and Google Now and over 20% of all search requests are now made using voice services.

ecommerce SEO

How can you benefit from this, and moreover, how can this positively impact your eCommerce SEO?

In order to receive optimal SEO from a voice search, use more conversational long-tail responses/keywords and incorporate texts for advanced Google answers. Rich answers benefit extremely well from voice searches as they can provide them directly.

Example:

Normal Keyword: Fridge

Long-Tail Keyword: Stainless Steel Double Door Fridge.

By narrowing down your market, you’re likely to find users with more buying intent. You’re also more likely to rank highly.

Chatbots & Artificial Intelligence

Artificial intelligence and systems such as Chatbots, have come a long way. Its efficient way of combining piles of data, analytics and tracking software, mixed with its advanced intelligence, means it can perform competitive and mundane tasks much faster than any human.

It also means that individuals can now be personally marketed through a Chatbot system with tailored messaging to suit.

ecommerce SEO

A recent announcement made by Facebook at the F8 Developer Conference proposed that brands will soon be able to send customer support via Facebook Messenger to Chatbots. This creates another incredible eCommerce portal through social media, as the current Messenger app garners approximately 900 million active users every single month.

This software will help bridge the gap of personalization – a highly regarded business trait that the majority of consumers have come to expect whilst online shopping- but one that online brands rarely get right.

Now To Utilise These eCommerce SEO Tips

Opportunities for businesses to maximise their eCommerce SEO are constantly arising, and in order to be successful, it is important to foresee these changes to ensure an efficient and effective digital marketing campaign.

Over half a billion people around the world have access to at least one mobile device, and most are connected to multiple appliances. With this alone, we could see digital marketing step out of its broadcast bubble and into an entirely new immersive space. Marketing will become so heavily ingrained, that we won’t be able to differentiate the distinction between advertising and the real world.

It is the year 2017, and whilst we have not quite reached that level yet, there are many ways that eCommerce brands can incorporate incredibly interactive and creative marketing schemes that will help keep you relevant and ultimately provide you with the tools to maximise your SEO.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.