By Author admin

Will Google+ and the Google +1 Button Influence Organic Rankings?

Organic rankings are already being influenced by Google+ activity and the Google +1 button!

In order to currently see this in action, you need to be logged into your Google account and have created a Google public profile. Once you add people into your Google+ circles, any activity from those people, whether sharing content or clicking on the +1 button, will influence what you see in organic listings when you search with a connected phrase.

For example, the other day while logged into my Google account with my public profile, I searched with a particular phrase. The organic listings on page 1 of Google included URLs shared by people in my Google+ circles!  This is an example of social search at its best where organic listings are influenced by what people in your circles recommend or share. When I logged out of my Google account, the page 1 organic listings for the same search term obviously did not include these URLs recommended by the same people.

For the present time, you need to be logged into your Google account and have a Google public profile to see recommendations on the search results pages and to be able to recommend yourself via the Google +1 button. The question is, will people not logged into Google accounts and without Google public profiles be able to see public recommendations for organic listings and will these recommendations influence their search results?

At the moment, organic listings are influenced by back links so why shouldn’t they also be influenced by recommendations by people?

I think eventually they will be, whether logged into a Google account or not. And if you want a social search experience where your search results are influenced by people you follow or people you know, or if you want to be able to recommend yourself, then this will always be an option to you by creating a public profile and logging in!

A similar situation can be seen with Facebook and the Like button. If you are not logged into your Facebook account, you still can see how many people ‘Like’ a particular page (say) on a website you visit. If you are logged into Facebook, then any friends who have ‘Liked’ this page will be visible to you.

So we are currently looking at two scenarios, organic results influenced by Google+ and +1 button activity even though we are not logged into any Google account (not happening yet), and the second scenario (which is available now) is when we are logged in with a public profile and organic rankings are also influenced by people in your Google+ circles!

With the first scenario, the obvious challenge for Google is the numerous ’spamming’ techniques that will arise.

Google public profiles are currently only allowed for individuals though Google will soon make this officially available for businesses and brands. How these business public profiles will tie in with Google Places accounts is yet to be known though the rumour is that there will be some kind of connection. Time will tell.

It is also evident that the more followers a brand or business public profile will have, the more visible it will be to those people in their search results (when logged in and searching with relevant terms). For example, I plan to follow the Toyota Google public profile when it is created. This means there is a good chance Toyota listings will be more visible to me when I search for car related phrases (and logged in).

If you haven’t implemented the Google +1 button on all pages of your site, I highly recommend that you do as Google+ and social search is here to stay. You want to give people the option of recommending your pages via the +1 button at every opportunity.

Google has tied together its social network and +1 button with its search product (organic and paid) which means if your business site doesn’t get on this search band wagon soon, it will be left behind.

For more information on implementing the Google +1 button and our social media optimisation services, please contact us.

By Author admin

How to drive sales with Effective Email Marketing

A recent survey has shown that 57% of people worldwide say they’re more likely to make a purchase in-store after receiving an email.

37% actually voted for email as their preferred method to receive promotions. This was followed by 23% people saying mailers, 18% text messages, 11% instore, 9% via social media and the remaining 3% by other (TV, street signs, newspapers, etc).

Email Marketing shouldn’t be approached as just a routine monthly special, it can and should be used in much more intelligent ways; such as a welcome email to new clients or a shopping cart abandonment email follow-up. You already know someone is interested in your product or service, so following up with an email that offers them a discount or more information could be all it takes to close the deal.

For more information on effective email marketing strategies simply contact us.

By Author admin

Growth in Online Shopping: Online shopping to outstrip traditional retail

A PricewaterhouseCoopers (PWC) online shopping report has predicted online spending will grow at least twice as quickly as the total retail market over the next four years.

More than four-fifths of online shoppers surveyed say they will maintain or increase their online expenditure over the next year.

PWC partner Stuart Harker expects growth in online shopping will outstrip the traditional retail sector. He says there are several reasons for the continued shift to online shopping.

“Growth of the mobile smart phones and the iPad where consumers are continuing to shop anytime or anywhere,” he said.

“Consumers are continuing to look for value and our survey actually said that by far prices, range of product and convenience were probably the three main drivers of shopping online, whether it’s onshore of offshore.”

“Over the next four years we think that consumers – and what our research has shown – is that’ll continue to grow as the consumer looks for value, and they like the convenience and they like the ability to buy products from anywhere at anytime,” he said.

To speak with an acidgreen consultant about ecommerce development contact us now.