By Author admin

Ecommerce Automation’s Champion: Shopify Flow

Shopify Flow gives Shopify Plus merchants the power to do more with less. How? With the power of ecommerce automation.

Bill Gates emphasises the importance of automation in a business setting adequately,

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Many merchants struggle to find the balance between efficiency and operational costs. Particularly for start-ups, you can find yourself spending more time on urgent tasks rather than spending time on important tasks.

Put simply, there’s no time to calmly prioritise.

That’s why ecommerce automation software has become increasingly popular over the years. However, in the past we have seen this provided by third party systems, that whilst independently work extremely effectively, when integrated with non-native software they sometimes deem themselves too complex. And complexity results in more time.

Thankfully, Shopify Plus users can now integrate a native system known as, Shopify Flow.

Shopify_Flow_ecommerce_automation

It’s Shopify Plus’ own, embedded ecommerce automation platform that manages a series of processes, tools and technologies that gives merchants the ability to execute tasks with speed and agility, which is essential for business adaption and expansion.

Shopify Flow uses a 3-step visual workflow builder that automates tasks without the hassle of added coding or development. So, merchants no longer have to compete with time consuming and repetitive demands that end up becoming business growth roadblocks.

Shopify Flow In Practice

Now we’ve outlined the benefits, let’s do a quick breakdown of its core features.

What does Shopify Flow enable merchants to do?

The ecommerce automation software uses trigger-condition-action logic to automate processes. For starters, merchants can schedule sales i.e price changes and promotions with a predetermined time period.

Shopify Flow_Ecommerce_automation

Source: Shopify, ‘What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most’

Using Shopify Flow, they can also:

  • Bulk load new products and publish them to all sales channels simultaneously.
  • Tag high-value customers and notify customer service to send personalized messages.
  • Identify, tag and segment customers who have purchased from specific sales channels e.g. Facebook, eBay, Pinterest & more.
  • Release and remove entire site theme changes for seasonal promotions or product drops.
  • Notify your customer service team when a high-value order is created (to send out a personal thank you gift).
  • Track customers who have performed any unordinary or alarming behaviour.

Shopify Flow also allows users to automatically remove out-of-stock products from store view/sales channels. It can then send a Slack message or email to your marketing team so they know to pause any product-specific advertising. What’s more, it can also automatically initiate product reorders with vendors when inventory goes out of stock.

Dynamic Checkout Functionality

The ecommerce automation software gives merchants the ability to adjust prices at the checkout stage based on user’s product combinations as well as quantity or customer location and/or device.

This can also be achieved for loyalty members i.e. if you would like to apply a discount or specialised shipping rule to these identified customers.

Ecommerce Automation: The Key To Growth

The three main keys to growth are finding a way to save time and money, and most importantly, working out the key to selling more. However, if not executed correctly, selling more can be a business’ fall from grace. Particularly if the merchant hasn’t scaled properly. Plus, hiring extra staff can be costly.

With the integration of Shopify Flow, merchants don’t have to offload tasks to new staff; you and your team still do the job yourselves, it will just take you one tenth of the time.

shopify_flow_ecommerce_automationSource: Shopify, ‘What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most’

This ecommerce automation platform by Shopify is the first of its kind that reduces manual tasks to inevitably free your entire organisation so you/they can focus on what actually matters. It will simplify both front-end and back-end workflows as well as remove the disjointed patchwork of multiple, disconnected apps.

Shopify Flow can also be integrated with other automation tools such as, Launchpad (for scheduling, preloading and monitoring events) and Shopify Scripts (adds automatic discounts, relevant payment methods and custom shipping options).

Simplicity At Its Finest

Enabling Shopify Flow will mean standardising your visual merchandising.

What’s the best thing about Shopify Flow?

It’s all presented in a simple visual builder where you specify the triggers, conditions and actions which are then stored and executed – no additional coding necessary.

What does this mean?

This means you can streamline tracking and reporting, put a stop to any high-risk orders and most importantly (to marketers, anyway), segment customers by pre-created tags.

To sum it up neatly, its main aim is to offload the complexity and repetitive nature that high-volume ecommerce demands.

Who Benefits Most From Shopify Flow?

The fact is, there is no one type or size of organisation or business that will benefit most from Shopify Flow. Ecommerce automation welcomes diversity, no matter how big or established your online store is, we all have hundreds if not thousands of tasks that are seemingly minute and yet always take us at least five minutes of our time… every day.

Shopify Flow also sees its best results when it is integrated across interconnected roles and departments within an organisation. This includes:

  • Operational managers
  • Customer service
  • Fraud prevention
  • Marketing & advertising
  • Web development & design

Enabling an ecommerce automation platform like Shopify Flow means you and your employers can invest time into what you’re/they’re good at i.e what they were actually hired for; experimentation, creative endeavours, product iteration, sales and marketing, as well as personal and business development.

For more information regarding Shopify Flow or Shopify Plus, contact acidgreen today. We’re your trusted Shopify Plus Experts, with over 17 years of digital commerce experience; we help merchants achieve their KPIs as well as aid online business growth. We’ll cater to your unique requirements and guide you in a direction that’s right for your business.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author Eloise Edstein

10 Steps To Optimising Your Website Landing Page

A website landing page is not an unfamiliar term in the realm of digital marketing and digital commerce. Many of us have utilised landing pages in the past, particularly for online marketing campaigns. After all, it is a great, proven lead generation tool.

However, many of us have also done a pretty lacklustre job at it.

It’s not just as simple as creating a page, throwing some design and content inside it and hoping for the best. Believe it or not, creating a successful website landing page takes some serious research and optimisation implementation tactics.

With inspiration from Dotmailer’s Landing Pages Best Practice Guide, acidgreen (your full service digital commerce agency) have put together 10 of the most important steps to creating a successful website landing page.

We’ve even provided a fun, succinct infographic for you to download, save and refer back to at your leisure. 

So without further ado, here are the 10 steps to creating a successful website landing page design:

website landing page

1. Clear USP/Headline

This is your first chance to engage the consumer. A successful headline comes from having a well-developed creative brief that has a clear, definitive unique selling point (USP).

Ask yourself,

“What is the cannot-live-without feature of my product/service that my competitors can’t or haven’t offered? Why can it add supreme value to their lives?”

Study what you’re selling. Perform some serious personal introspection and discover why you would want to buy the product/service.

Underline the interest and then put it in bold. Make it powerful and lay out your positioning.

Additionally, it’s always good to have your headline backed by a solid secondary headline – let there be no uncertainty or confusion experienced by the consumer.

2. Be Visual

What’s that old saying – “A picture is worth a thousand words”?

It may be old but it is certainly not irrelevant. According to Wyzowl, people only remember 20% of what they read and 10% of what they hear. However, when it comes to visual content (whether it be an image or a video) people retain up to 80% of what they see.

Moreover, Brainrules reports that if text/copy is paired with an image, people remember 65% of the information 3 days later. That’s a stat you don’t want to shy away from.

That’s why it’s imperative to have some visual content if you want to have a well-performing website landing page. And don’t bother wasting time and money on a hundred different image designs, you only need one really good one.

Your chosen image (or video) should be big, it should be bold, and it should be clear.

Use design and colours that are consistent with your brand.

Maybe we can appropriate that saying a little bit here – “A picture is worth a thousand leads”.

3. Highlight the Benefits

If your viewers have made it this far they don’t want to hear about the features again, they want to know the benefits. Repeat the following mantra, “value, value, value”. Throw another, “value” in there for good measure. Your aim is to help the consumer along the conversion funnel. Don’t be afraid to be really specific here, either. This is where the consumer is going to decide whether your service is more beneficial or valuable than one of your competitors.

Adding an emotional touch will also urge your user to take action. Emphasise how, by purchasing your product/service, you will take away their pain and add significant gain.

This emotional component is what will push the user to reach out, and ignoring this step will mean the downfall of your campaign.

4. Know Your Audience

Knowing your audience means keeping it relevant to your customer segment. Landing pages are usually created as an extension of an online marketing campaign e.g. PPC or email marketing. This means, if the campaign is well researched, you have a very good idea of exactly who your customers are; whether it’s a csv of your email contact list, a remarketing list or in-market/affinity audience.

The advantage of this is that you know exactly how to appeal to them. Why? Because you’ve looked at past consumer behaviour reports and you understand exactly how, why and what your audience likes and also, (more importantly) how they shop.

Consequently, your design, copy and UX should be catered specifically for your targeted  audience. Include messaging that resonates with them on a personal level.

5. Exploit Testimonials

If you’re a half-decent business in 2017 then there’s no doubt that you’ve accumulated some positive reviews – whether it be directly, on your site, on social media or on the search network, they exist. However, they’re not doing you any good if you’re not putting them to good use.

Placing customer testimonials on your website landing page will motivate and reassure users that you are a trustworthy, reliable merchant; they’re added encouragement that will  persuade your users to convert.

6. Encourage Immediacy

Scarcity tactics are a proven success. This is also contemporarily referred to as the ‘FOMO’ strategy, otherwise known as, ‘fear of missing out’.

Emphasise a limited supply of your product offering, limited time for your offer, or a limited number on offer.

We’ve provided a few examples to help you along:

  • Don’t Miss Out
  • The Countdown Is On
  • Only X Days Left
  • Only X Products Left In-Stock
  • Limited Supply
  • Hurry! While Stock Lasts

Adding marketing tools such as a countdown timer will also enhance the effect.

7. Outline  the CTAs

Make sure your call-to-actions are clear and your customers know exactly what to do next. An uncomplicated CTA is more crucial on a website landing page than it is on a website or email. You want your audience to be able to get in touch with you via means that best suits them.

You can then have your secondary CTAs at the footer of your website landing page to capture those users who do actually decide to journey to the bottom.

Three important considerations:

  • CTA wording
  • Position
  • Buttons

    8. Transparency

    This step coincides directly with the one above and where you can focus on the single objective/action for the reader. Incorporate a CTA button that stands out on the page and ensure it is above the fold.

    You want your website landing page to be easy to navigate. Keep it free of too much information or clutter – take advantage of whitespace to direct your consumers to your prospects/offers.

    Moreover, use complementary and contrasting colour schemes to help make your page more appealing, i.e. put your CTA button in a contrasting colour.

    9. Mobile First

    It shouldn’t have to be said, but we’ve included it anyway. Why? Because the mobile now represents 60% of all digital media time and 31% of customers use their mobiles as their main device to click-through and buy online.

    Even more than that, if your users are being sent to your landing page via an email campaign, there is more than a 56% chance they are coming from a mobile. There’s absolutely no point in setting up a brilliant mobile-friendly email campaign if the destination URL isn’t mobile-functional.

    10. A/B Testing

    It goes without saying, no website landing page should be deployed without serious, thorough testing. This can be best achieved by split testing the performance – trying different variations of headlines and CTA text and testing it on multiple browsers.

    The most valuable marketing strategy is the one that’s proven to drive ROI. 2017’s consumer is a tech-wizard constantly looking for a perfect brand interaction, and they’re aware their data is priceless.

    Consumers are no longer just comparing you with your immediate competitors. They’re comparing you with the best experience they’ve ever had online. For this reason, it is essential to ensure you are following best practices.

    Now You’re Ready to Optimise Your Website Landing Page

    “Landing pages are the keystone of lead generation” – Bizibl Marketing.

    Creating an optimized website landing page will act as a consistent facilitation of critical conversions, such as: direct online purchases, mailing list sign-up and data input. It is the most effective web tool to drive your desired audience to take an action. Not to mention, it enables online businesses access to deeper customer insight.

    Still not confident about optimizing your landing pages to generate and convert leads? Or, just not sure where to start? Not to worry, because acidgreen is your trusted, multi-award winning full service digital commerce agency.

    We’re experts at designing, building, integrating, optimising and marketing amazing ecommerce websites, that includes your ideal campaign landing page. Contact us today for free, friendly advice. We look forward to hearing from you.

    acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author admin

Why We’re So Excited Shopify Plus PIM Integration Is Here

Great news! Shopify Plus PIM integrations are now super seamless, using third-party systems such as CommerceConnect or Pimcore

shopify plus pim

 

Fantastic! But wait…

What is PIM?

It’s not a traditional English liqueur many of us enjoy whisking down unremorsefully at a Sunday long lunch. Though, its benefits could leave you feeling similarly satisfied.

PIM stands for Product Information Management, and while you may not have heard the term so commonly used in the past, you can rest assured its popularity is growing rapidly. In fact, the PIM market is set to increase to over 15.7 billion USD by 2021. And, for people within the world of commerce, offline or online, it’s a must-know concept that is picking up a fast pace that traditional product management lacked.

shopify plus pim
Source: Shopify

But, for the sake of this article, let’s look at PIM from an ecommerce point-of-view. Strictly, from the view of Shopify Plus and its increasing number of merchants.

Fundamentally, PIM software (provided from third parties, such as Pimcore and CommerceConnect) manages your ecommerce master catalogue of products i.e. it takes data from multiple locations and systematically compiles it into the one location.

So, what are its immediate advantages of merchants looking for Shopify Plus PIM integration?

Merchants have the ability to edit and manage all product information at once from a PIM interface. For example, you can modify item IDs, references, catalogues, SKUs, images, localisations, documentations etc.

Who Benefits From Utilising Shopify Plus PIM?

Well, for starters, those of us wanting to launch omni-channel, international stores would see massive benefits from utilising PIM.

Why?

Because if you’re expanding globally, it might be a good idea to setup multiple stores as part of the localisation process.

However… this is not to say that global businesses are the only ones that can benefit from PIM. Your Shopify Plus store might appear to have a pretty limited product count, but, you might have a high set of variables and complex customisations that can take up a lot of time and manual labour that your business just can’t afford.

Shopify Plus PIM integration sees it biggest advantages come to life for merchants who require any of the following:

  • High product SKU count
  • Frequent SKU transitions
  • Convoluted fulfilment options
  • Various product information management contributors
  • Challengers associated with getting products to the market
  • Manual data processes
  • High Cost-Per-Product setup
  • Data collection from 2 or more channels
  • Cumbersome existing product management structure

By incorporating a PIM onto your Shopify Plus store, merchants can provide relevant information to stakeholders, internal business operations through to suppliers, manufacturers, wholesalers and, most importantly, customers.

It’s A Huge Time Saver

As I mentioned before, integrating PIM such as Pimcore or CommerceConnect into your Shopify Plus store could see a major improvement in your business’ time efficiency and gigantuan depletion in manual data entry.

In fact, according to Goodmasters, over twenty-five minutes every year is spent on individual manual item data… imagine what that number might be if you added the combined time of every product SKU in your Shopify Plus store. Thankfully, with the automatic synchronisation that PIM software provides, this time is reduced dramatically to an average of four minutes per product.

shopify plus pim

 

Moreover, research conducted by Aberdeen Asset Management suggests that PIM software reduces labor costs by an average of 67%.

And, while you may be investing in the software, the cost savings are usually blatantly evident when looking at the long-tail strategy e.g. more complete, wholesome product information for customers and stakeholders equals a higher converting store. It’s all about that conversion rate.

Massive Increase In Productivity

According to the Yankee Group, merchants who have incorporated PIM software such as Pimcore or CommerceConnect into their store see a 20% increase in employee productivity.

That number not impressive enough for you?

Looking at it from the other side of the spectrum might make it sound more impressive; currently, Shopify Plus merchants who do not use PIM software operate at a 30% inaccuracy rate (this is the overall pharmaceutical industry average). Having a third-party Shopify Plus PIM software, such as Pimcore or CommerceConnect organise all your information guarantees that you are presenting data that is as accurate and factual as possible.

shopify plus pim

Additionally, a report conducted by Heiler (via Jorji) reported that, companies who invested in PIM saw 23% fewer product returns.

Wow. Why is that?

Because their consumers weren’t disappointed or thwarted by the product that was delivered – they had realistic, informed expectations. They knew exactly what they were receiving because these merchants had effectively communicated, organised product information.

To summarise, PIM should act as a business performance driver. It will reach its highest potential when it is utilised as an asset to drive your businesses performance.

Does Your Store Need Shopify Plus PIM Integration?

So, now you grasp an understanding of what PIM is and what it could do to help enhance your business, you need to determine if it is necessary to integrate on your Shopify Plus store.

To help you decide, acidgreen have summarised the key benefits merchants could gain from incorporating Shopify Plus PIM integration: 

  • Product information attributes are efficiently enriched.
  • PIM helps expand marketplaces your business couldn’t previously access.
  • Assists in driving overall sales and profit.
  • Get products to market faster (4x faster on average).
  • Enables third-parties with easy access to documents and publishing.
  • Allows for seamless management of product category and attribute mappings for every marketplace.
  • Simple back-end integration.
  • Creates a central management system and organises the various requirements from eCommerce channels.
  • Provides inventory allocation across multiple channels.
  • Minimises the risk of overselling.

For a smooth Shopify Plus PIM integration, it is highly recommended to look for a PIM with on-boarding support. A PIM where, “you’re going to get some support from a professional third-party that’s going to help you connect your PIM with your external systems” – John Marsella (found and CEO of Jasper Studios).

Luckily for you, acidgreen are not only your friendly, professional Shopify Experts and Shopify Plus Partner (one of the first in Australia), we’re also Pimcore Silver Partners, and we know how to successfully integrate your PIM system to drive your omni-channel success, with the need for flexibility and efficiency at the forefront of our mind.

shopify plus pim

At acidgreen, we have over 17 years of digital commerce experience, so contact us today for expert advice. We’ll hinder to your specific requirements and guide you in a direction that’s right for your business.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.