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Omni-Channel Retailing and Omni-Channel Marketing

Omni-Channel Retailing describes how customers engage anywhere via a seamless approach through all available shopping channels like social, video, display, search, television, radio, kiosks, email, print, mobile, stores, telephone and ecommerce.

Omni-Channel Retailers deliver consumers a total permanent brand presence and experience, not just a single channel within a brand. The experience should make the customer an advocate in your brand.

The consumer should be able to follow every stage of the buying decision process, from product evaluation to purchase decision, through one seamless experience.

With the Bronto Marketing Platform you can engage buyers at every stage of the customer lifecycle through email, mobile, and social channels to ensure one clear marketing message, and to execute highly personalised and targeted marketing campaigns.

Omni-Channel Marketing (OCM) provides targeted and personalised information and offers that are relevant to the specific consumer based on previous purchase patterns, their social connections, interests, and other known data.

With Magento Enterprise you can match special content, promotions and pricing to any customer segment, and increase order values by suggesting products based on shopping and buying history.

Omni-Channel Marketing has the power to create relevant, immersive and converged experiences that will increase customer acquisition, improve conversion, ensure retention and build your brand.


Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on our magento web development and design services, contact us today.

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Have your own On-site Web Developers

If you have a project requiring developer(s) to come on-site, acidgreen provides “on-site” web development services. Every business day our On-site Web Developers report to your office for part to full time commitment on your project(s).

The benefits of on-site web development include:

– Complete resource control (no sharing with other clients)
– Quicker delivery to market
– First-hand information with face to face meetings (eg daily stand ups)
– Reduced alterations due to better communication
– Continuous interaction facilitates clear understanding
– Place highly specialist and relevantly experienced resources
– Client’s confidential data does not leave the premises
– Allows for better management on open-ended scope projects
– Supports continuous client participation and management

We have recently placed our skilled developers on-site for projects with QBE, ResMed, Yamaha, Veda Advantage, Serco, Robby Ingham, Telstra and ING. Here’s a testimonial from ResMed in regards to three Front End Developers we placed on-site with them:

“acidgreen have been consistently up-to-date or ahead of the curve for delivery. A number of browser specific or complex user experience elements have been asked of them, and they have delivered. Their strengths are very strong browser knowledge, ability to adapt to changing UI requirements, and excellent JavaScript, HTML and CSS skills. The team has implemented unit test frameworks into the continuous integration of our application, and taken the initiative on a number of challenging areas. I would recommend them to you.”
– Chris Roberts – Program Manager – ResMed

If you would like to learn more about our on-site web development services simply contact us.



By Author admin

acidgreen is a Google Analytics certified agency

acidgreen is a Google Analytics certified agency with onsite Google Analytics qualified consultants to support your install or advanced tracking requirements.

Google Analytics is a free to use software package but for your business to grow successfully online it’s usually required to setup advanced features such as ecommerce tracking, goal tracking or even cross domain tracking.
Our Google Analytics experts can assist you in:

  • Google Analytics setup – to setup a new Google Analytics installation, our consultants will create a new Google Analytics account and pass the tracking code to the website developers for deployment across your entire website. We will also ensure that your Google Analytics account has multiple profiles, which helps to avoid any future loss of data.
  • Cross Domain Tracking – if your company website is split into several sub domains or separate websites you will require cross domain tracking for Google Analytics to correctly record user interactions. Our Google Analytics experts will analyze your website and identify the cross over points and provide the required advanced tracking code to the developers for employment.
  • Ecommerce Tracking – by default, all of acidgreen’s Magento websites are developed with Google Analytics installed however, we can provide installation guidelines and support for custom Google Analytics ecommerce setups.
  • Advanced Tracking – to gain full insights into user interactions, acidgreen highly recommends advanced Google Analytics tracking is setup so that interactions such as form completions, file downloads or phone calls made from the website are tracked. acidgreen uses the following advanced Google Analytics tracking methods:
    Goal Tracking – ideal for form completion tracking and website usage metrics
    Virtual Page Views (used in line with Goal Tracking)
    Event Tracking – ideal for tracking video views and file downloads
    Phone Tracking – through our partnership with Delacon phone tracking, we are able to provide the top phone tracking software to all of our clients. During the phone tracking setup we integrate the Google Analytics and Delacon software so that phone calls are reported within the Google Analytics platform.

Report Creation and Scheduling – if you are unsure of how to use Google Analytics and find yourself lost within the platform, our Google Analytics consultants can create reports that provide the data you need and setup a schedule so that they are sent to you automatically.

If you would like to discuss your Google Analytics requirements further, please feel free to contact us.

Platforms we setup Google Analytics on:

  • Google Analytics in WordPress
  • Google Analytics in Magento
  • Google Analytics in Joomla
  • Google Analytics in Drupal
  • Google Analytics in Modx