By Author admin

Magento e-Commerce Sites: It’s Showcase time

Magento has now risen to be the preferred e-commerce platform for many high profile brands around the world – and for a good reason. It’s flexible and robust features enable the production of a website that can cater to any company’s needs and wants. Below are just a few examples of Magento sites to showcase how versatile Magento commerce sites can be:

Presenting the Magento e-Commerce Sites:

The North Face

northface-magento-ecommerce-sites

As if their photos aren’t aesthetically appealing enough, their ability to customise filters on their category pages, along with the colour and size selection feature on the product page makes it much easier to browse their collection.

Lindt La Boutique

lindt-magento-ecommerce-platform

A globally accoladed chocolate brand needs an appropriate platform to provide an even richer immersive experience with their chocolate imagery, and what better way to showcase this than join the Magento e-commerce sites crew. Their easy navigation bar, bold, eye catching home page images and easy product selection is a great example of the extendability of the Magento platform and its ability to incorporate various features in the one area without the cluttered and messy look.

DC Shoes

dc-shoes-magento-ecommerce-sites

DC Shoes is probably one of the better examples of a stunning, purpose built Magento theme, having complete customisation control to capture the essence of the skate brand. Innovative features such as the swatch option hover on products to show the different colours available immediately is a show stopper, enticing shoppers to stay.  Skaterheads also don’t have to worry about an over complicated check out process as Magento offers the One Step Checkout feature, which converts the default 5 steps to one easy page, making it easier to checkout and reducing cart abandonment.

Men’s Health Store

menshealth-magento-ecommerce-sites

The Men’s Health Magento shop ties in seamlessly with the physical magazine, promoting the same products on a digital alternative. It’s clean yet effective layout creates a pleasing-to-the-eye greeting for all customers, with an easy to use navigation car to make it easy to find what you need.

Ford

ford-magento-ecommerce-sites

Magento e-commerce sites are perfect for simplifying complex shopping as much as possible – even as complex as customising your next ride. The custom My Vehicle on Ford’s Magento website allows you to easily drill down and find products specifically for your car model and year.

Jeanswest

jeans-west-magento-ecommece-sites

A pretty brand requires a pretty website – Jeanswest features a great “Quick Buy” option from the category pages which opens the product details in a pop up window. This allows their customers to review the product in more detail, and even add to cart without having to leave the category page. Perfect for those customers who are “just browsing, thanks.”

Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on our magento enterprise and commerce expertise and how to get started with Acidgreen’s magento design and development services, contact us today.

 

By Author admin

Magento Commerce vs Shopify Plus: The Enterprise Platform for You

The success of your Magento store is critically reliant on your enterprise platform choice. If you choose the right one, it will easily scale and grow with your business whereas if you make a poor decision, your magento website runs the risk of being a poorly-functioning solution, resulting in the heavy loss of customers and sales. With the recent release of Magento 2, it’s naturally confusing as to whether Magento Commerce (Enterprise Edition) or Shopify Plus is the best enterprise platform for you. Below is a general breakdown of the two solutions to help you decide which is best for your business.

magento development company
Magento Commerce

Basic background

To better understand the difference between the two, it’s always best to start off with the foundation facts. Magento Commerce is currently the ecommerce platform leader of the pack, with nearly 8.6% of large ecommerce businesses utilising it. Shopify’s market share follows closely behind at 8.4%, however it’s important to note that it’s experienced a share increase by 124% between 2013 and 2014, with no signs of slowing down.

Security

With over 30,000 sites being hacked everyday , security is one of the most crucial aspects worth being picky with when deciding which platform to trust with your website. While both Magento Commerce and Shopify Plus ensure that you are PCI Compliant, Magento Commerce is more of a “self-hosted” platform, meaning that you are responsible for ensuring the data on your server is secure. This platform also transfers the risk of security breaches entirely onto you, and making sure that this information is secure, since it needs to consume large amounts of time and money. Shopify Plus, on the other hand, has a much better solution since its a hosted platform, allowing it to take care of your information security with the same level of protection as a bank.

Marketing Savvy

Your marketing team is responsible for shepherding customers to your site, but more often than not they don’t have a strong technical background. Therefore, it’s important that your platform has an easy backend navigation, allowing your team to do tasks such as creating product descriptions, edit website copies and add customer forms with ease.

Shopify Plus takes the lead with this aspect, being at the forefront of marketing-friendliness. The platform gives your marketing team access to key functions directly from the admin panel, making changes a breeze, including the ability to create conversion pixels to track social media campaigns, advanced analytics, free Google Adwords credits and an array of easy to add extensions.

In addition to having a more complex backend, Magento Commerce has none of these default functionalities – you would need to hire a magento development company or hire a magento developer to create each of these features, causing your marketing team to heavily depend on the developer to do simple tasks. That said, it does give marketers the benefit of a faster loading time and a friendlier backend UI, all of which contribute to an enhanced customer experience. It also allows marketers to use referral and affiliate marketing extensions that ultimately drive more traffic to your site which leads to increase in sales and profits.

Shipping Provider Integrations

Your e-commerce platform should seamlessly integrate with your shipping provider so your customer can see up to date shipping rates and purchases are shipped efficiently. Magento Commerce offers partnerships with most major shipping providers, such as Fedex, USPS, UPS and DHL, whereas Shopify Plus does not offer a DHL integration. Whichever the platform, it’s imperative that you have clearly outlined the providers you MUST integrate with before choosing a solution. Failure to do so could be both frustrating and a costly oversight. Note: If you are in the process of migrating platforms, it’s recommended to sync your new platform to the same shipping provider, so you don’t have to relive the hassle of displaying accurate prices on your site.

The Magento Commerce vs Shopify Verdict?

Like any comparison, there is no clear cut answer. Both offer exceptional value to your magento websites, and it’s up to you to decide which is a better fit for not only your company, but your budget. Magento Enterprise has definitely been a e-commerce favourite recently, but only for those who have the resources to invest in the development of a highly sophisticated platform and a highly reputable magento company. Shopify plus is a better contender for those looking to launch quickly and effectively with a user-friendly interface without breaking the bank. You decision ultimately depends on your company’s unique circumstances and business goals, so if you dedicate time to do your research and punch in the financial numbers, you can’t go wrong with your choice.

acidgreen is an award winning Magento Sydney Company with over 18 years of  e-commerce experience. Our certified magento developers and designers are experts in magento web development and are highly qualified to create aesthetically pleasing magento website design stores that generate the highest amount of conversions and provide the best ROI.   For more information on our magento commerce and enterprise expertise, plus how to get started with acidgreen’s magento development sydney services contact us today.

By Author admin

eCommerce Platform Magento vs Woocommerce

Amongst all e-commerce platforms, magento websites and WooCommerce sites are the most popular and in demand. Magento account for 29.1% of the total market share, according to Alexa’s research, with WooCommerce slightly behind at 26.5% However the source of blogger debates is which really is the better one given their tight and pretty much barely noticeable statistic difference? Both have their strengths and suitabilities for different needs and a strong backing from reputable sources: WordPress for WooCommerce and eBay for magento website design. So which one is the true leader? eCommerce platform Magento, or eCommerce platform WooCommerce? Acidgreen finds out for you.

magento agency
ecommerce platform magento

The Similarities

Open Source

To start off with, both are open source products. This basically means that the original code is freely available to anyone and can be built on or modified to create a product that works specifically for them. This also means that you already can’t go wrong with either platform. The reason Magento and WooCommerce has such a large following is because open source softwares creates an appreciation for sharing. Developers have the freedom to create and share their own versions of the software, a creative aspect that’s also worth noting and valuing. As a new business owner, this is a crucial feature as 1) the initial product is free to use so you don’t have to compromise quality over offsetting costs and 2) you’ll have an abundance of help from the community.

Unlimited customisation options.

The burning question you may have is how they make their money if they offer a free product. The answer: extensions. Mandatory extensions that you will likely need to purchase over time as your business grows in order to keep up with the influx of consumers and competitors. For instance, if you want to customise the branding of your website, you will need to purchase this ability through plugins or a developer’s time. There are options where you a company can host your open-source website – you can quickly build your online store with a few button clicks but the Catch-22 is that your customisation options are severely limited. So be sure to bear that in mind.

 The Differences

Setting Up

Starting up any business will always come with its fair share of hurdles, but you don’t want the e-commerce platform you choose to be one of them. It goes without saying that if you’re already a WordPress user and want to add an e-commerce element to your site, it makes sense to choose the e-commerce plugin, WooCommerce. You’re already set up and familiar with the interface, so you won’t have to go through the trouble of familiarising yourself with a new platform or migrate your site.

Features

With any e-commerce platform, you want to make sure that it prioritises what you need to ensure your business attracts and keeps your customers – surefire way is to be able to showcase your products well. Shopping cart facilities, infinite product upload allowance and sort-and-categorise functions are a must for this purpose. The good news is that both Magento and WooCommerce support all these features. But when it comes to taking your website to the next level, which platform comes out winning?

Magento has the upper hand in this case. You have the ability to cross-sell, or up-sell your products, compare products, add discount codes and use an advanced filter to navigate your products. Plus, if you have more than one store, you can view them all from the same dashboard, making your job exceptionally easier.

Costs

Initially, both platforms are available for free to download, meaning you can start building your shop straight away. However it’s the features you need to pay for that really makes your site attractive, such as offering a full range of payment options other than PayPal and direct bank transfers. Here’s where the lines blur between the two platforms: WooCommerce is highly limited on these basic options and plugins you need, but magento enterprise requires you to fork out a bit of dough in order for you to properly grow your website and offer a superior shopping experience. In addition, you’ll also need to consider having either a magento agency or in-house techie to assist you with managing your magento website as it can can increasingly complicated for someone with limited coding skills.

The Verdict?

At the end of the day, you’re comparing an apple and a pear – both do the job perfectly to an extent, but it’s where you’re at with your business that the best choice becomes more apparent. If you are simply a new start up with a limited budget and staff, WooCommerce is perfect for you. It does the job of selling your product and as you grow, you can add as many customisable plugins as available to continuously build a better experience for your customer. However, a magento company is highly recommendable if you are a larger business or agency looking to bring your company to the next level, compete with e-commerce giants and come out swinging.

Acidgreen is an award winning Magento Sydney Company with over 15 years of  e-commerce experience. Our certified magento developers and designers are experts in magento web development and are highly qualified to create aesthetically pleasing magento store and websites that generate the highest amount of conversions and provide the best ROI. For more information on our magento commerce and enterprise expertise plus how to get started with Acidgreen’s Magento Development Sydney services contact us today.