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Acidgreen x CommerceConnect PIM

Acidgreen is happy to announce it’s partnership with CommerceConnect. CommerceConnect is an Omni-channel platform which allows you to share your product data intelligently with all your channels. It supports various eCommerce platforms, including Magento which is perfect for Acidgreen’s existing and future clients.

commerceconnect

CommerceConnect features the following:

A one-stop cloud solution

CommerceConnect is a cloud-based solution, bringing together advanced PIM and omni-channel publishing tools for retailers, manufacturers and distributors to manage, enrich and publish product information.

End-to-end data integration

This platform allows end-to-end data integration with back-end systems across your supply chain, providing seamless connectivity with ERP/POS, WMS, CMS and more to guarantee data consistency.

Fast on-boarding to new channels

It offers up plug-in connectivity with leading eCommerce platforms such as Magento, online marketplaces, affiliates and shopping comparison sites to simplify on-boarding.

Simplified channel management

CommerceConnect can map category and attribute data to accommodate the specific requirements of individual channels. This way, you will have access to consistent data which will aid in building up brand confidence. You can also specify different categorisation, pricing, inventory and listening rules for each online channel to create powerful customised product offers and promotions.

Think CommerceConnect right for you?

Acidgreen is a Magento Gold Partner, certified web development company and eCommerce experts. As we have partnered up with CommerceConnect, we can extensively answer all your questions as well as assist with implementation. Talk to us today!

Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to deliver Magento store development results that generate the highest amount of conversions and provide the best ROI. For more information on our Magento ecommerce stores and commerce expertise and how to get started with Acidgreen’s magento design  and development services, contact us today. 

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Magento store development tips: Things to avoid

Magento. One of the world’s leading digital commerce platforms. Used by 13% of the industry, Magento store development provides a flexible framework for maximum control. From the singular dashboard, custom themes and store designs, all the way through the inventory management, the best of the best stops here.

However, using Magento is only half of the equation. The platform you use is irrelevant if it’s not properly utilised for customers and increasing overall brand value. As the site owner or developer, it’s your responsibility to avoid common mistakes during the Magento store development process. If not designed properly, you run the risk of affecting conversion rates and failing to deliver a premium digital shopping experience for your customers.

Below are six common mistakes that you could unknowingly make when building a website:

Magento Store Development: What to Avoid

magento store development

1. Using default settings

Understandably it’s tempting. If it fits the bill, why bother tweaking something that doesn’t need a tweak? However using these settings will damage your search engine rankings and thus your click-through-rate. Avoiding the following areas will minimise this risk:

Default homepage:

Have you ever come across a successful Ecommerce store with ‘Home’ as the title of the homepage? Maybe back in the old days, but Google’s updated algorithm now requires a primary keyword followed by the secondary keyword for the home page title.

Solution: Use the name of your brand as your landing page title.

Default descriptions:

One of the fastest way to kill your customer’s experience and search engine rank. Physical store fronts allow products to be personally examined. Digital stores shoppers only rely on photos and information to be convinced that they should make a purchase. The dodgier the description, the less likely a transaction will occur. In addition, you should also avoid using the original manufacturer’s description. Google can easily identify duplicates and decrease the search engine rank of your store.

Solution: write a fresh and SEO-friendly content for every product.

Default Magento XML sitemap:

Sitemaps help you increase the ranking of your store on Google, Yahoo and Bing. However most store owners forget to add sitemaps during the Magento web development process, or refresh the setting whilst putting the site on live.

Solution: Create or upload a new site map or use premium Magento Sitemap extensions.

2. Poor theme choice

Magento store development websites offers an extensive theme choice for your online store front. However during the Magento web development process, the following errors need to be avoided:

  • Basing their decision on personal choice rather than customer suitability
  • Choosing heavy themes that slows down responsiveness of the site after adding new products or extensions.

Solution: Choose simple and user-friendly themes that offers unlimited customization option and doesn’t reduce loading speed (20 microseconds).

3.  Layered navigation issues

In this type of navigation, different categories are organised on one page. However due to the design of this, users can face overlapped categories, obscured images and slow loading speed. These obstacles can be enough to immediately leave the site and thus decrease your sales.

Solution: Make use of Ajax navigation for easy product filtering and don’t allow search engine crawlers to crawl via your pages.

4. Shared resources and server

Technically Magento powered stores can be shared with other stores and websites on the server, which is something that must be avoided if you don’t want to taint your online reputation. It reduces the website loading speed and makes the website vulnerable to hackers, exposing your customer’s sensitive information and affecting your Magento store sales.

Solution: Configure your store to another server of your choice. MySQL and PHP5 are highly recommended.

5. Unresponsive Site

The number of people using mobile now outnumbers those on desktops and this gap is only set to increase over the next few years. A responsive website automatically adjusts itself according to screen size without compromising content and accessibility. This is a powerful and necessary feature to have if you don’t want to see your sales drop to oceans bottom. Users are quick to exit sites that haven’t been optimised for mobile-friendly access – and given the mobile usage rate, that’s too many customers you’re potentially losing.

Solution: Ensure your website is responsive and scalable to maximize user-friendliness.

6. Underestimating SEO

Many people believe that the era of SEO is just about over and it’s not a bad assumption to make. Many online retailers turning to celebrity endorsements or social media influencers to make themselves known to the public and in some ways, it’s more effective than how your website ranks on search engines. However it’s a poor move if it’s the only brand marketing tactic you rely on. If your chosen public figure does not have the right audience mix, you’ll find it’s ineffective and a waste of money. Instead, focus on who you want to attract and incorporate keyword research in different hot spots of your website. Product titles, descriptions and even blog posts will unlock the door to skyrocketing sales.

Solution: Create various SEO-friendly blog posts and utilise social media sharing for maximum audience reach.

As you can see, it is not essential to develop your Magento store from scratch to improve sales. A few minor modifications can significantly boost your sales and audience reach to surprising numbers. However as effective as these tips are, it’s only the start. It’s important to still be updated in the latest audience trends and continuously update your website strategies to improve your online shopping experience and online reach.

Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to deliver Magento store development results that generate the highest amount of conversions and provide the best ROI. For more information on our Magento ecommerce stores and commerce expertise and how to get started with Acidgreen’s magento design  and development services, contact us today. 

 

 

By Author admin

Magento Ecommerce Stores: Tailoring for Success

Magento has been uplifting the face of the ecommerce industry, offering exceptional features for the development of Magento ecommerces stores and allowing businesses to own a successful digital storefront. However choosing this platform is only step 1 to achieving this goal. What’s important is knowing what building blocks you need to shape your Magento ecommerce website into a good one. Here are a few points that you need to be mindful of:

Magento-Ecommerce-Stores

Easy Navigation

Your store should always provide user-friendly options so that your customers can easily browse through, order and pay for the products they buy through your store. Easy navigation options with a clear path to make purchases will ensure a better customer experience and hence will foster sales for your online store.

Opt for a Mobile Friendly Magento Store

Today, having a mobile platform is essential to the growth of your store. More and more patrons are moving their everyday tasks such as banking, emailing and shopping to their portable devices as they can do it on the go. Therefore it’s important that your website is not only optimized for a desktop computer, but for all different screen sizes as well. Responsive and scalable design for your Magento ecommerce stores will allow prospects to access your only store irrespective of devices they are using.

Provide Discounts or Offers

These are the number one grabbers for your audience, especially if you are attempting to garner fast attention or clear your stock fast. Your Magento web development company or in-house developer can help you form a flexible online store where you can frequently highlight the discounts and offers you have available, or only allow a certain group of products to be under the discount umbrella. You can also take it one step further and provide incentives for only a specific group of people, such as your regular customers, providing them with an incentive to stay.

Enable Live Chat

The lack of direct contact is the huge difference between physical store fronts and Magento ecommerce stores. It’s also a major contributor to potential drops of business sales as customers may be too confused to proceed with certain details to bother with a transaction. This is where live chat is so handy. Live Chat ensures better customer service and hence builds the trust for your business and how you treat and prioritise the people who are pretty much responsible for your income.

 

 

So whether you’re a Magento veteran or just starting out, be sure to consider the above factors to see your sales and overall business success improve.

Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on our Magento ecommerce stores and commerce expertise and how to get started with Acidgreen’s magento design  and development services, contact us today.