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ECommerce Marketing Strategies: Why LinkedIn is valuable

If you’re already on the world’s largest networking platform, it’s strongly advised that you sign up. It’s not just a space that allows you parade your digital resume your future employers to see. It can also be an immensely powerful tool for individuals and companies looking to make new connections and build their profile/brand, especially if you’re a start up. Below are reasons why your eCommerce business should be incorporated into your eCommerce marketing strategies.

ecommerce marketing strategies

eCommerce Marketing Strategies: LinkedIn and it’s benefits

1. Professional Branding

The Internet is where everyone gets their initial opinions about you, whether you’re an individual or a company; and more often than not, first impressions matter. Although Facebook, Instagram and Twitter are great social media utilities to use to gain mass followings and popularity, LinkedIn gives you a more classy edge as a business. By having a strong, optimised LinkedIn profile, you are ultimately branding yourself as a high performing professional company. With over 200-million users, you’d only need a tiny percentage to pay attention for your business to be valuable.

2. It’s A Trusted Source

The number of people utilising LinkedIn is growing at an exponential rate, with 35% of users logging in on a daily basis. When a survey was conducted, 87% of users said they joined the networking site because they believed it supplied information that was more trustworthy than social media pages where it’s quite easy to come across fake profiles distributing false data. LinkedIn’s credibility stems from the thorough checks and balances in place to weed out dubious profile, so you can be assured that there is a high level of professionalism. So by utilising LinkedIn within your pool of eCommerce marketing strategies, people are more likely to take you seriously.

3. It’s Business Focused

Unlike other social platforms, the whole notion of LinkedIn is to provide people with a platform where they can connect with others on a strict corporate network level. They’re not there to date, update what they did on the weekend, or have a rant on how bad their day was. LinkedIn is simply for business and is populated by people who are interested in the like. Having your company present means you can be reassured you’re being met with business focused individuals who will take you seriously and be a prospective customer know to take note for any of their connections who may benefit from your products or services.

Although other social media sites such as Facebook seem to be obvious go-to when launching your e-Commerce business, the population is vastly mixed and you’re more or less gambling your audience reach. Business people benefit the most by building relationships with other businesses and creating a ripple effect with connections. LinkedIn is a dedicated venue designed to connect potential customers to your products or services.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing responsive magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Responsive Magento website designs: Why is it necessary?

As a retailer, the success of your business relies on how well your audience accepts your products you put on display. If you take it one step further as a Magento e-Commerce retailer, it also relies on how well you can reach your audience on a digital level. It’s foolish behaviour to not be constantly keeping an eye on the technology trends your audience is experience to adapt quickly. Therefore it’s imperative that your online stores are optimised as responsive Magento website.

responsive magento website design

For a website to be responsive means that the interface can shapeshift it’s design to cater for whatever screen size / design the website is being browsed on. There are many reasons why this is a crucial and necessary feature to have:

Reasons for a responsive Magento website

1. Mobile devices are taking over: The number of visitors viewing websites on varying devices compared to desktop computers is growing. A tremendous 40 – 50% of online traffic is mobile, and as this continued to skyrocket, it’s a lot more important for online retailers to design a store that works well on all mobile devices.

2. Social is mobile: According to a study from ComScore, 55% of social media consumption happens on a mobile device. Therefore people are more likely to view and share content if it’s mobile friendly – if a website isn’t functioning or optimised for a smaller screen, users will simply get frustrated and leave. And since high bounce rates lead to low conversion rates, it’ll reflect poorly on your business.

3. It’s a no from Google: If the above two points weren’t enough to convince you,  Google simply won’t allow it. It’s mobile algorithms, also known as Google Mobilegeddon, can sense that an unresponsive site will lead to unhappy users who will go elsewhere to browse. Therefore, there’s no point displaying a website that will ultimately have a high bounce rate, when there are other Magento responsive websites that are more deserving of the spot.

How to optimise for a responsive Magento website:

In a Magento-sponsored Internet Retailer webinar, guest speaker Forrester Research, Inc. Analyst Mark Grannan stressed that aligning business and development goals will allow you to effectively build your responsive site. Taking time to analyse mobile traffic patterns, device priority lists and review your information and content will have a positive impact on the end design. Consider the following about your customers:

  • What percentage of your site traffic comes through mobile devices? If yours is exceeding 20 – 30% then it’s a good indication to consider optimising for a responsive Magento website.
  • How are your customers accessing your site? Studies suggest trends matter less than the specifics of your site and your customer
  • What devices/browsers does your customer population favour? Keep in mind that responsive Magento website designs are implemented using techniques that are incompatible with older browsers.

going responsive

Going responsive: Tips for a successful creation

Mark Grannan expressed one challenge of a responsive web design is that its single codebase can be very large and slow to load. For an optimal mobile experience, Grannan shared the following advice:

  • Load priority content first and late load (“lazy load”) content below it to create the perception of faster performance, rather than waiting to display content after everything has finished loading.
  • Use server-side technology to deliver or render images appropriately sized for the device.
  • Code your site to reduce the number of round trips back to the server to reduce latency
  • Consider using third party acceleration providers, like CDNs, to optimize performance through a range of technologies and local content caching.

Acidgreen is an award winning e-commerce Magento Australia company with over 15 years of  industry experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing responsive magento websites that generate the highest amount of conversions and provide the best ROI. Look no further and get started with Acidgreen!  

By Author admin

Acidgreen: Specialising in ecommerce Magento and style

At Acidgreen, we don’t just specialise in ecommerce Magento and digital marketing – we also know how to celebrate in style. On Tuesday our team scrubbed up to join the nation to watch the 141th Melbourne Cup at the Crows Nest Hotel.

ecommerce magento specialists

ecommerce magento specialists

 

Photos by Crows Nest Hotel

 We are a robust and diverse group of people who know how to fulfil your ecommerce Magento and digital marketing needs from the ground up. To learn more, speak to one of our fashionable team members today.

Acidgreen is an award winning e-commerce Magento Australia company with over 15 years of  industry experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. Look no further and get started with Acidgreen!