By Author admin

Acidgreen launches one of Australia’s first Magento 2 sites

Acidgreen, a multi award winning digital agency, is proud to announce the launch of one of Australia’s first Magento 2 sites, featuring boutique store Classic Spirit.

Classic Spirit Magento 2

Located in Mosman, Classic Spirit aims to mix travel and style which is perfect for those wanting to remain fashionable on the move. They provide the ultimate curation in women’s clothing, fashion and accessories, allowing their customers to discover the ultimate travel capsule closet with timeless pieces that can be used in an array of looks.

Customer experience is a serious priority to Classic Spirit and valued the personal care that was displayed with anyone who walked through the door. The team behind the brand needed a website that would reflect this experience online.

ClassicSpirit_NewArrivals

 

In order to make this a reality, a seamless and dynamic website using the e-commerce platform giant was created, making it one of the first Magento 2 sites in Australia to exist.

Magento has been highly regarded as the top choice for medium to large company retail sites as it offers a customisable, scalable and streamlined platform for their users to enjoy. With 14% of the online retailer market using Magento, experts expect the number of Magento 2 stores to grow rapidly within the next year as Magento 1 is slowly fazed out.

Classic Spirit Magento 2

Classic Spirit becomes one of Australia's first Magento 2 sites

Having Classic Spirit representing Magento 2 sites will provide them with first class features to help them with customer retention and minimise the chances of cart abandonment, thus improving sales and success.

Acidgreen is an award winning Magento ecommerce web design development company with over 15 years of  web design experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on Magento 2 and how to get started with Acidgreen’s  web development services, contact us today.

By Author admin

Magento 2 compared to Magento 1: Why upgrade?

Software updates have always been met with cynicism – and for a good reason. It often seems like you’re paying a premium price for miniscule differences that you wouldn’t even realise were there. Since the release of Magento 2, merchants have become conflicted on the idea of upgrading Magento 1 seems to tick all the boxes – after all, why mess with perfection?

However, there are a number of different viable reasons why it’s worth your time stepping up to Magento 2.

magento 2

Speed is a huge contributing factor, with M2 successfully eliminating the page loading delays, producing a 50% faster page loading with 38% faster checkout process. This alone can increase your chances of website retention and decrease cart abandonment due to sluggish loading or tardy checkout processes. As an online retailer, everything you ultimately do for your company revolves around

If the speed improvement alone isn’t enough to convince you, below is an infographic outlining the other points which justifies a Magento 2 migration:

ECommerce Trends and Statistics
Infographic by – Fme Extensions

Although the Magento 2 changes may look small, it’s these alterations that will make a vast improvement to the performance of your website to continue giving your customers a VIP shopping experience. Technology is changing every single day and it’s important as a digital merchant that you keep up with the trends and updates to stay above your competition.

acidgreen is a multi-award winning e-commerce agency with specialised Magento 1 and Magento 2 staff ready to take on your biggest or smallest projects. Whether it’s migrating, building from scratch or support, we have you covered. For more information about why Magento 2 is worth your time or our work please do not hesitate to contact us today.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

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ECommerce Marketing Strategies: Why LinkedIn is valuable

If you’re already on the world’s largest networking platform, it’s strongly advised that you sign up. It’s not just a space that allows you parade your digital resume your future employers to see. It can also be an immensely powerful tool for individuals and companies looking to make new connections and build their profile/brand, especially if you’re a start up. Below are reasons why your eCommerce business should be incorporated into your eCommerce marketing strategies.

ecommerce marketing strategies

eCommerce Marketing Strategies: LinkedIn and it’s benefits

1. Professional Branding

The Internet is where everyone gets their initial opinions about you, whether you’re an individual or a company; and more often than not, first impressions matter. Although Facebook, Instagram and Twitter are great social media utilities to use to gain mass followings and popularity, LinkedIn gives you a more classy edge as a business. By having a strong, optimised LinkedIn profile, you are ultimately branding yourself as a high performing professional company. With over 200-million users, you’d only need a tiny percentage to pay attention for your business to be valuable.

2. It’s A Trusted Source

The number of people utilising LinkedIn is growing at an exponential rate, with 35% of users logging in on a daily basis. When a survey was conducted, 87% of users said they joined the networking site because they believed it supplied information that was more trustworthy than social media pages where it’s quite easy to come across fake profiles distributing false data. LinkedIn’s credibility stems from the thorough checks and balances in place to weed out dubious profile, so you can be assured that there is a high level of professionalism. So by utilising LinkedIn within your pool of eCommerce marketing strategies, people are more likely to take you seriously.

3. It’s Business Focused

Unlike other social platforms, the whole notion of LinkedIn is to provide people with a platform where they can connect with others on a strict corporate network level. They’re not there to date, update what they did on the weekend, or have a rant on how bad their day was. LinkedIn is simply for business and is populated by people who are interested in the like. Having your company present means you can be reassured you’re being met with business focused individuals who will take you seriously and be a prospective customer know to take note for any of their connections who may benefit from your products or services.

Although other social media sites such as Facebook seem to be obvious go-to when launching your e-Commerce business, the population is vastly mixed and you’re more or less gambling your audience reach. Business people benefit the most by building relationships with other businesses and creating a ripple effect with connections. LinkedIn is a dedicated venue designed to connect potential customers to your products or services.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing responsive magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.