By Author admin

Warning: You’re Losing Money By Not Using Magento 2 OneStepCheckout

Did you know, a simple and efficient one step checkout page has the capacity to increase your conversion rate by at least 30%?

That’s why the Magento 2 OneStepCheckout extension is an absolute gold mine for ecommerce retailers. Basically, this extension structurally organises all the necessary checkout fields onto one single page. This means not having to click ‘back’ or ‘next’ if your customers realise they’ve made a mistake; they don’t have to restart the entire process. This essentially decreases wait time to 0% and boosts sales by up to 60%. Now that’s some pretty impressive statistics.

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Before we get into more detail about M2’s latest extension, let’s review why the checkout experience is so important…

Customers no longer expect to be treated well. They demand it! This is how M2 introduces the importance of customer value in the mix. Ensuring your site has the same customer feel from beginning to end; aka the moment they land on your page, to the moment they receive a confirmation of their order, is vital. Ecommerce retailers must have a flawlessly consistent website design. Every little detail counts… a simple change in font could throw a customer off and destroy the user experience.

In fact, past experiences have shown us that the first page checkout is where we see the largest number of drop-offs in the checkout funnel. The nit and grit of a ‘sign-in’ barrier, commanding customers to recall which email (out of half a dozen) they decided to create an account with 6 months ago, and then commence the arduous journey of figuring out its corresponding password – that’s a whole lot of potential (and likely) frustration!

There comes a point where over customising your checkout page will become of detriment to your ecommerce store. Nobody likes a complex, hard to follow layout. There’s a good reason why the saying, ‘less is more’ is so popular.

“Studies have shown that the top 3 reasons for cart abandonment are around unexpected costs, site speed and checkout form complexity. That’s why we got overwhelming responses from merchants when we came up with the original OneStepCheckout back in the early days of Magento. With Magento 2, native checkout has been simplified to just 2 steps instead of 6. However surprises can still happen after the two steps and most importantly we have found over the last 7 years dealing exclusively with checkout for Magento that each merchant needs a different checkout: registration type, fields placements, country specific legal requirements, payment provider and third party compatibility etc… That’s why our upcoming OneStepCheckout extension for Magento 2 will be extremely modular and allow merchants to shape the checkout that they want with minimal development skills and resources,” states Thien-Lan Weber, CMO of OneStepCheckout.

The M2 Checkout Experience is estimated to perform 50% faster page loads as well as 38% faster checkout process. This means a substantial decrease in cart abandonment with a pleasing increase in customer retention.

Guest Checkout Improvements

Simple customizations such as allowing customers to ‘check-out as guest’ ensures a quicker buying process. While this was already an option in Magento 1, it was far more complex. And what have we already discovered about complex interfaces? They don’t work. These extra steps created an impediment and elongation of the conversion process. The Magento 2 extension is far less clustered and you’re offered far less choices. That means greater customer enjoyment.

OneStepCheckout Magento 2

Internal Payment Gateway

The new M2 checkout experience features an internal payment gateway that supports over 60 payment methods, including (but not limited to):

  • Credit Card,
  • Credit Card Direct Post,
  • PayPal Credit
  • PayPal Express Checkout Payflow Edition
  • Check/Money order
  • Braintree

Customers are no longer dragged over to an unknown third party site and moreover, are not left feeling anxious or worried about the security of their personal information.

This information is also arranged logically in a linear timeline. After following, ‘add to cart’, customers seamlessly navigate through the fundamental steps:

  1. Billing Address
  2. Shipping Address
  3. Shipping Method
  4. Payment Method
  5. Order Review

User-Friendly Customization

The new M2 friendly extension also means more flexibility for customization. Store administrators have large reign for design. While you will be limited to the one page, you (the online retailer) are in control of the layout and appearance ie. the number of columns you choose to display (1,2 or 3) as well as the look and feel of the checkout page.

Retailers can now include interactive customizations such as Gift Message attributes, which allow product items to be sent to the exact shipping address along with a personalised message. You can also select a Gift Wrap option that enables customers to select whether or not they wish the product be gift wrapped. The additional fee is then automatically added to the order total.

If you’re just after a simple comment box, that’s easy too. Installing this enables customers to include specific requests regarding delivery and drop off etc. The Magento 2 OneStepCheckout also has a user-friendly coupon code system. A helpful way to encourage more online purchases.

Mobile Optimisation

The great thing about a OneStepCheckout extension on Magento 2, is its mobile friendly design. As it has been for the last three years, mobile growth will continue to expand, and we will see a 6% rise in ecommerce consumers. If your website still isn’t optimised for mobile, (dare I ask, how have you survived?) then now is the time to do so. Push has well and truly come to shove, and it’s not a choice that needs second thoughts; having a mobile designed store front is necessary for your eCommerce site to succeed.

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In 2015, it was reported that companies who did optimize their mobile website consumer experience increased their annual revenue by 157%. Optimising your website and installing extensions such as One Step Checkout are sure fire ways to ensure you’re not left behind.

Another multi-device benefit: Magento 2 OneStepCheckout decreases data usage and prevents people from having to wait around for yet… another page load. It shows the required information very clearly and simply, on all platforms.

Auto-Updates

Due to the installation of Ajax Loading Technology, auto-updates are quick and seamless; customers can change any information without waiting around for page reloads. It also means a simple way of tracking the entire checkout process.

So, Why Choose OneStepCheckout?

The new Magento 2 OneStepCheckout extension makes the customer process a whole lot simpler and more efficient. The user-friendly extension allows retailers to be in more control of the layout and overall experience. In turn, this allows the customer to be in more control of their purchases as they navigate their way through an easy and effective design. If you’re weighing down the options and want to know the best ways to optimise your ecommerce website, be sure to take the time to process all considerations. These Magento 2 upgraded features promises a friendlier experience and an extension such as the OneStepCheckout will only take your site to the next level.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

 

By Author admin

MAGENTO 2 MIGRATION

acidgreen was one of the first official Magento Partners in Australia. With over 15 years of eCommerce experience, we have delivered over 200 online stores, including M2 Upgrade installations. Most of all, we pride ourselves on delivering only the best quality Magento ecommerce sites to our B2B and B2C clients.

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Why Do You Need an M2 Upgrade?

At its core, Magento was built as a flexible, interactive user-friendly platform. It was designed so users could create their online stores utilising a multitude of functions available with pre-made extensions. Magento currently holds 14% of the ecommerce market share online, and that percentage is set to spike with the rise and popularity of Magento 2.

Magento 2 was officially released in Australia in late 2015, and after five years of rigorous development it launched to outdo its top performing predecessor, Magento 1.

M2 is estimated to perform up to 20% faster than M1, and due to its new Full Page Cache (FPC) software, page load speed has increased dramatically (it now takes between 1-2 seconds rather than 5-10 seconds). Faster site speed means an increase in the quality user-experience. It also helps to drive sales and consumer interaction. This offers substantial benefits to your SEO.

What Other Benefits Are Included In a M1 to M2 migration?

Upgrading to Magento 2 will include enhancements, such as:

  • Improved theme installation processes and integration.
  • Seamless third party installations.
  • Extended development.
  • Multi vendor solutions.
  • Enhanced mobile-friendly website design.
  • Streamlined checkout process.

Paypal and Braintree Enhancements:

When considering whether or not to make the M1 to M2 upgrade it is important to note one of Magento 2’s most impressive features: its enhanced integration of Paypal and Braintree.

Why is this so important?

PayPal and Braintree are two of the most globally renowned, secure online payment services. The simple installation of these two plugins onto your M2 site, ensures a more convenient checkout system to online consumers.

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For more information on the benefits of Magento 2, click here.

How Can We Help You?


acidgreen’s past experience with Magento guarantees our website development is quality assured. Your ecommerce website will be in good hands. Particularly if you’re ready to make that M1 to M2 upgrade (and as Magento Specialists, we recommend it).

Not only will we look after your site, but we’ll make sure you receive the right information and training on how to efficiently manage and optimise your Magento 2 store.

Competition is higher than ever and technology is constantly evolving, so keeping your site secure, on-trend and performing to a high standard is absolutely paramount to exceptional online retail success. Therefore, hiring a professional to operate your Magento 1 to Magento 2 migration will minimise any risks that could occur during a site migration.

At acidgreen, we’ll assess your personal brand and situation to verify the right features and functions are installed for a flawless  M1 to M2 upgrade.  Essentially, our end goal is to provide you with higher conversion rates and better ROI.

An acidgreen M1 to M2 upgrade audit includes:

  • Code audit
  • Performance audit
  • SEO audit
  • Usability audit
  • Health checks
  • Theme compatibility
  • Module compatibility
  • Bespoke functionality compatibility
  • Data structure audit.

Contact us today, to find out estimated time and costs. We take all measures into account to make certain your server is ready for the move to Magento 2. This isn’t our first rodeo, and we don’t intend on making any rookie errors.

When Is The Right Time For An M2 Upgrade?

The right time was yesterday. But… it’s not too late.

Magento has announced that it will no longer support Magento 1 by the end of 2018. For the benefit of security and functionality an M2 upgrade is vital. It will ensure your ecommerce brand stays innovative and relevant.

At the end of the day, you’re looking to draw more consumers in and then keep them coming back. A Magento 2 migration audit may seem like a tedious task to perform. However, with the help of our certified developers, making the move will only improve your online brand, incrementally.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Nosto Highlights Magento’s Key Trends

Before we examine Nosto’s recent 2016 report, let’s start from the beginning…

What is Magento?

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Magento is one of the most well known ecommerce names in the digital industry. It provides its customers (both B2B and B2C) with a superior and scalable open source platform to launch their online business. In 2016 alone, Magento merchants sold a combined $101 billion worth of ecommerce.

For this reason, Magento has developed a vast, loyal community.

When analysing such a global community, it is important to identify its unique trends and patterns to understand pivotal strengths and weaknesses.

One of Magento’s biggest partners is Nosto. Nosto provides Magento merchants with the capability to deliver customers personalised and guided shopping experiences on your ecommerce site. They provide services such as:

  • Facebook Ads
  • Product Recommendations
  • Behavioural Pop-ups
  • Personalised Emails

 

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Nosto’s 2016 Magento Year In Review report showcases ecommerce trends specific to Magento Merchants in 2016. The report is built on Nosto’s propriety data as well as first hand user experience. Their data was compiled by examining key data trends from over 800 million visits to Magento registered sites around the world.

It discusses (as well as offers way to improve):

  • Revenue
  • Traffic
  • Conversions

A common mistake made by many ecommerce merchants is to overlook these different categories and to analyse their online business campaign on a whole. In order to fully understand the user journey, merchants need to break down each step accordingly, especially when we are seeing a progressive growth in dynamic user activity.

The Importance of Multi-Channel Conversions

Here’s an unsurprising fact… Desktop is still number 1 in driving home conversions.

Desktop easily ranks in at the highest percentage of revenue at 57.9% and an average conversion rate of 4.31% (order value: $131 USD)

So, want to hear a surprising fact?

Mobiles have the highest % share of traffic- at a substantial 43.7% even though they deliver the lowest percentage of conversions (2.3%)

Weird, huh?

This statistic tells us two things:

  1. Your mobile site simply isn’t user friendly enough- your UX is failing.
  2. Consumers are more dynamic. They’re not necessarily unhappy, they just prefer to explore what you have to offer on their smartphone device then complete the transaction on PC or table later.

“For Magento retailers, in many ways desktop is still king, but so too is the opportunity that lays in mobile clear”

Merchants should definitely examine this as a possible mobile strategy indication and perhaps think about mobile engagement as a beneficial path towards consumer conversion, but not necessarily the final stage. Conversions are becoming more and more mult-channel and it is clear from the data that mobile devices are favourable in terms of product exploration.

Don’t underestimate its importance!

Nosto’s tips to improve metrics revolve around optimizing your SEO. Search engines i.e Google, remain the biggest sources for traffic to your ecommerce site. Never stop trying to get that top ranking position. Set relevant keywords, both long and short tail. Make sure your landing page is easily readable. Does it have:

  • Visible call-to-actions
  • A ‘contact us’ tag or page link
  • Clear logo & banner head
  • Product previews
  • Content

You must utilise the advantages of content marketing!

The great thing about content marketing is that’s it’s a very subtle sales technique- consumers don’t even realise they’re being manipulated. It’s not so demanding and in-your-face. Ultimately, by producing informative topical trend pieces consumers are more aware of your brand and what you’re selling. It gives you a platform to explain to them why exactly they need your product/services.

Maximise your Social Engagement

 

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Engagement with your audience is fundamental and the best way to achieve this is by being active across multiple social media platforms. This means getting involved in current trending topics and producing compelling, entertaining content.

Start a competition. Offer discounts to network followers.

Another great way to achieve successful network engagement is by reaching out to the right people. Identify social media stars with large social media followings as well as popular platforms that have a large fan-base. Send them free product samples, share their content. Encourage them to feature your brand!

Say Yes to Digital Advertising 

Digital advertising allows for very specific targeting options which allow you to hone your message and give higher returns.  Perhaps consider dynamic product level ads that display your top sellers. After all, these products are the ones that are most likely to convert.

Once they get to your site, make sure they don’t go elsewhere. This goes back to optimising your sites content. Make sure it’s aesthetically appealing, yes, but also make sure it’s easy to use e.g. streamline your payments and improve your UX.

Be sure to communicate to your audience your unique selling propositions throughout the entire customer journey. Consider sale techniques like free shipping, or personalised discounts when purchases are over a particular threshold.

The average consumer visits a site between 1.80- 1.85 times before making a decision. Techniques like cart abandonment emails are a great way to in persuading them to come back.

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Use personalised recommendations such as, ‘shop the look,’ ‘related products’ or ‘customers who bought this also bought’ on your sites checkout page. This is also a great tool for remarketing.

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Remarketing/retargeting is a proven successful way to convert customers. It’s also proven to be more profitable. Use dynamic ads and maximise the number of products you are able to display to a consumer. Be sure to make them relevant!

Nosto’s Key Takeaways 

With the increase of multi-channel usage by consumers, we can see from Nosto’s Magento data, that consumers are becoming more and more multi-channel present. This means that making sure your site is optimized across all devices is imperative.Target relevant audiences only. Your bounce rate will sky rocket if your reel the wrong crowd in. This will also decrease the value of your SEO. To prevent this, make sure shoppers know exactly what you’re selling, what your products, features and benefits are.
Break down your marketing plan and figure out what’s working and what isn’t.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.