By Author admin

Magento 2 Enterprise Vs. Magento 2 Community

acidgreen is your trusted, premium Magento Gold Partner. We’ve successfully deployed Magento 1 and Magento 2 Enterprise and Community sites for over 200 big name eCommerce brands. Contact us today, or give us a call.

 

magento 2 enterprise 4
Magento is the most popular eCommerce platform, with over 250,000 merchants currently using Magento, globally. It currently powers 28% of eCommerce stores on the Internet and hosts 16% of the world’s top one million ranked websites.

Magento attributes its large popularity to its usability and its flexibility toward customization.

Previously, acidgreen had written an article on the differences between Magento 1 Community and Magento 1 Enterprise. However, now that Magento 2 has stormed onto the market, in a BIG way, due to its increased performance functionality (estimated to be 20% faster than Magento 1), we feel eCommerce retailers need to know the key differences between Magento’s most recent eCommerce solutions; Magento 2 Community and Magento 2 Enterprise.

What are the drawbacks? And, more importantly: What are the key benefits?

Click here to find out exactly why you should be migrating to Magento 2.

The immediate benefits of using Magento 2 Community are obvious… It’s (a) free (open source solution). Virtually anyone can download and build their online store… start-up, low volume ecommerce players and small businesses can experiment and learn basic skills on how to build an effective eCommerce website. Magento 2 Community users can also take advantage of the Magento Extension Marketplace for enhanced functionality.

It is important to note however, my use of the phrase, ‘small businesses’.

If you’re a medium to large business that is continually growing and expanding, the benefits of Magento 2 Community may be minimal in contrast to other platforms/solutions.

That’s exactly why Magento 2 Enterprise exists. Whereas Magento 2 Community is free, M2 Enterprise will cost you a few bucks as it is the paid licence version. However, considering the amount of benefits and room for modification it offers, the price tag sort of blurs into the background when you take into account its abundant advantages.  What’s more, the cost is determined by a percentage of your annual revenue – so you’re not paying the same amount as someone who is returning a fair sum more.

magento 2 enterprise1

M2 Enterprise, Built For Customization

M2 Enterprise was built purely for stores that need advanced features and more customizable options.  Magento 2 Enterprise allows users access to the ‘self hosted’ or ‘cloud’ versions. This just means a difference of where your  files are hosted.

The cloud version also comes with ‘Business Intelligence’, Magento’s analytics software.

Here’s a quick rundown of Magento’s Business Intelligence:

In mid 2016, Magento acquired RJMetrics (a leading provider of business intelligence software for eCommerce merchants). The software enables retailers to consolidate multiple data sources (including MySQL, Salesforce & Facebook Ads) into a single cloud-based database. This means merchants spend less time scrolling different databases to find different sources of information and more clarity on the bigger picture. On top of this, it gives more accurate and efficient insight into overall site performance.

It should be noted, whilst the Magento Business Intelligence is extremely advantageous, this is more of an added benefit rather than a feature.

Why else should you choose Magento 2 Enterprise?

You’re not only paying for a solution that is completely backed by the Magento team, you’re also paying for continuous security updates, special features as well as exclusive product enhancements.

Point blankly, if you’re expecting to exceed $1M per annum in online revenue, then you should seriously consider Magento 2 Enterprise. Plus, with the M2 Enterprise’ enhanced ‘out of the box’ functionality, sales are automatically increased enough to easily cover the cost of the Magento licence fee.

What Are The Similarities Between Magento 2 Community & Magento 2 Enterprise?


Both M2 solutions are open source. They both feature the same core features and are part of the one Magento ecosystem. Both also have the ability to take advantage of Magento Connect – the Magento Extension marketplace. That means they can both also use applications to enhance the overall functionality.

What’s more, M2 Enterprise and M2 Community both permit you to use web servers API (Application Programming Interface) to integrate with multiple databases.

Enterprise VS. Community – Biggest Differences

The most obvious difference other than the cost is the advanced functionality of Magento 2 Enterprise.

For example, Magento Community does not have a credit card tokenization or a highly secure payment bridge. This becomes a problem when it is required by banks and/or credit card companies.

Magento 2 Enterprise is PCI compliant. It provides you with more powerful security features (PA-DSS).

Due to its simplicity, the Magento 2 Community edition is slightly faster. However, most businesses that need more modules will find they need to upgrade to the Enterprise edition in order for their online store to reach its fullest potential. With its faster checkout experience, more intuitive design, improved product importing and exporting as well as its enriched product merchandising, Magento 2 Enterprise pays for itself.

magento 2 enterprise3

 

A list of Magento 2 Enterprise’ Advanced ACL Features:

  • Content staging and merging
  • Private sales, events and invitations
  • Customer segmentation
  • Loyalty system
  • CMS+
  • Automated email marketing reminders
  • Assisted shopping
  • Full page caching
  • Recurring payments
  • Customer attributes
  • SOLR search
  • RMA functionality
  • Persistent shopping cart
  • Minimum advertised price

What’s Best For You?

Making the decision on whether to go with Magento 2 Enterprise of Magento 2 Community should come down wholly to the level of functionality your online store requires. If you would like a free consultation with one of our certified Magento developers on which Magento platform is best for you, please don’t hesitate to contact us. We’d love to help you and your eCommerce store reach its fullest potential.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

2017 Sees The PIM Market Set To Grow Astronomically

The global increase of ecommerce has led to some astounding advancements in the PIM (Product Information Management) market.

This market started to gain speed back in 2003, and has only grown in recent years. Now, as consumers continue to turn away from physical stores and towards online sellers, the need for product information management has become ever more urgent.

Thus, having reached 5.1 billion USD in 2016, the PIM market is predicted to increase in growth through the next five years.

 

pim

What is PIM / Product Information Management?

As the name suggests, Product Information Management (PIM) means storing information about products. With online marketplaces becoming more and more popular, information about each individual product must be clear to the consumer. Such information as price, category and product name are all essential.

PIM allows for all the information about each product to be stored in only one location. This allows easier management for online stores selling thousands of products to their customers. PIM systems allow for multi-lingual data to be used across different geographic locations and in different ways.

Reasons for Increase

The main reason for the increase of the PIM market has been due to the increased demand for cloud-based solutions in information storage. With master-data in the cloud, essential business functions can be performed much quicker, and product information is consistent across different platforms.

A company that sells online, on mobile, and in printed catalogs must have a consistent view of the product information. Big internet selling companies that work with different suppliers, in different countries, with different price lists and multiple promotions must have a way to manage all of that information.

Another reason for increase is that more detailed information is more often in demand, both from consumers and from governments.

Consumers wish to see the most detailed information of the product or service before they buy, thus being able to compare specifications between different products and make a decision.

In many places, legal requirements also make it necessary for companies to store more detailed information about each of their products.

These legal requirements are actually a challenge for the PIM market. Since different governments have different regulations or policies to consider, the way that the information is handled or what exactly is stored can change across borders.

North America Leads the Way

The continent of North America has led the way when it comes to the PIM Market. The constant demand in the United States and Canada has proved essential to the increase of the PIM market itself.

Also, adaptation to new technologies has made it easier for the PIM market to grow in this area, making the integration of big data possible within Product Information Management systems.

Market Predictions

Reports show that the PIM market is on an uphill curve, and there are predictions of substantial increase over the next five years.

From 5.1 billion USD last year, predictions have been made that the PIM market will increase to over 15.7 billion USD by 2021. Thus, the estimated CAGR is about 25%. This incredible increase means that the Product Information Management Market is truly reaching its potential, providing necessary solutions to businesses around the world.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

acidgreen: Your Certified Premier Google Partner

Recently, acidgreen received our Premier Google Partner Badge and Certificate for 2017 in the mail. So, as a premier digital marketing agency, we thought we’d go through the steps it took us to get here, and why it is so important to have experts handling your digital marketing, ongoing.

 

google partner 4

 

Receiving a Premier Google Partner Badge essentially means that Google recognises acidgreen as an AdWord certified partner. However, what sets a Premier Partner apart from your standard Partner, is the spend requirements that need to be met from month to month, as well as additional certifications and performance requirements.

google partner acidgreen
acidgreen’s Digital Marketing Manager, Mark Binns featured with our Google Premier Partner Badge, 2017.

The Google AdWords Certifications fall under five categories:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

What Does It Mean For You?

Google Premier Partners are frequently invited to exclusive Google events and training programs that enable agencies access to different levels of training and support. Above this, acidgreen regularly schedule one on ones with our Google Account Manager to talk strategy and optimisation logistics for our clients. These unique opportunities then allow us to pass on our acquired knowledge to our clients personally – knowledge that is not accessed anywhere else.

Why You Need AdWords

It’s no hidden secret that digital marketing is a far cheaper solution than that of the traditional kind. But the advantages don’t just end there. That’s why it is used by thousands of small, medium and large organisations all over the world.

PPC and online marketing in general has a staggering 54% rate of generating successful leads.

Okay… but why else?

google partner 2

Because these organisations are smart enough to realise that by advertising on search engines such as Google, they are tapping into a gargantuan number of people who search for products, information and services online every single damn second of the day. 

Google’s share of the global digital advertising market was at 31.1% in 2016, and that number was even higher for mobiles; 40.5%.

Advertising on the digital scope – and more specifically, Google, with a professional Google Partner has direct potential to lead consumers who are looking exactly for your product/service right to your site. This has a two fold advantage: it increases brand awareness across a much larger audience (of your choice) and will substantially increase your conversions and ROI.

What’s more: You choose who, what and when to optimise your ads to.

Maybe you’re a B2B and you don’t really make much revenue over the weekend. That’s easy, just schedule your AdWords campaigns not to show after business hours.

Maybe you’re a B2C ecommerce apparel store and you’re appealing to the younger demographic who like to spend 23 hours of the day scrolling through their smartphones. Fine, that’s easy, too. You’d benefit by optimising for mobile searches over that of desktop and tablet.

You Control Your Costs

Unlike other forms of marketing, using AdWords allows you to control your advertising costs. And a Premier Google Partner has the experience to tell you exactly what you should be spending for your individual business. Each campaign that is setup within your account is controlled by a set budget of your choice. And what’s even better? There’s no limit to that budget. If you’re just testing the waters, start small… then start raising the price as your leads start to grow, and trust me, they will grow.

According to a report produced by Moz, up to 80% of search results now contain AdWords ad placements, whether that be a text ad, display ad or product/shopping ad. Moreover, these ads cover 85% of the space on a singular search page. That’s a huge number when you’re considering attaining a larger audience.

Collaborate With Your SEO

SEO is amazing. We all know that. What isn’t so amazing, however, is the time it can take for any of your optimisation tactics to come into place. In fact, you may not see your organic rank move up for months. That’s why PPC platforms such as Google AdWords is a good resolution. The rewards are immediate and your ads can be paused at any time.

google partner 1

SEO Benefits

Being a Premier Google Partner not only means we can assist you with your PPC (pay-per-click) marketing, but we can also provide you with outstanding tips and information that will help to boost your online SEO, too.

It’s commonly understood that Google’s algorithm is top secret and ever-changing, but gaining first-hand insider insights is definitely a substantial benefit. As established digital marketing professionals, we’ll help you maximise your SEO and guide you in increasing your online conversions .

Click here to find out more about our Conversion Optimisation tips.

Give Us A Call, Your Premier Google Partner, Today

If you’re not already maximising your online marketing strategy to its fullest potential, then you’re doing a great disservice to your business. In 2017, companies can no longer excuse themselves from the digital space – it’s where the future is and it’s where the opportunities will continue to grow and essentially, remain. Additionally, reaching out to the professionals to assist you in performing the best digital marketing practices is ideal – you’ll only be opening more doors and more prospects for the future.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.