By Author admin

How To Effectively Handle The Rise Of Big Data Analytics

How important are data analytics to your online business?

We all navigate a sea of data every day, at any time, at any place. We also generate more data ourselves and varied information than ever. Why? Because we use the internet more and more and believe it or not… more!

In fact, around 49.6% of the entire worldwide population currently utilises the internet. Specifically, in Australia/ Oceania that number is even larger, at 68.1%.

data analytics


These days, data comes in from everywhere: PCs, laptops, mobiles, social networks, search engines  … literally anywhere, YOU NAME IT. It’s the very real and very scary Big Brother of this generation. Honestly, if George Orwell were alive today, he would’ve turned and run for the hills. Fortunately for him, he isn’t. Unfortunately for us, we are. And not only do we have to ‘deal with it’, we have to learn to navigate it, utilise it and use it to our own advantage. Which, truthfully is not all that hard if you know how to use it effectively.

So, how can businesses use it to their advantage?

In the current digital marketplace, competition is tough and businesses are continuously looking to reel in more customers on top of larger revenue. It’s for this reason that measuring marketing strategies and their effectiveness has become a fairly sizeable challenge. The rise of data analytics and fast data means analysts can more readily understand the client experience and adapt the appropriate selling strategy, accordingly.  The evolution of omnichannel analytics (data from disparate channels) means online merchants can unify information from multiple sources and platforms and view a more holistic understanding of retail performance.

And, because of the demand for fast insights, data analytics plays a hugely vitol role.

Ever heard of the phrase, cognitive computing?

If you haven’t, don’t worry, I’m about to explain…

Cognitive computing (CC) describes the technology platforms which are based on the principle of artificial intelligence and signal processing. Analytics is a super important component of digital intelligence and cognitive computing. By using statistics and predictive modeling techniques, it is able to find meaningful, recurring patterns in pre recorded data.

A variety of industries use data analytics to make relevant forecasts for their business: from financial services, healthcare and  even insurance. Most of these industries have also developed their own personalized analytics platform to garner the greatest results.

What about for marketers?

When we focus on marketing and ecommerce, we tend to use the more specific term,  ‘marketing analytics’. Marketing analytics measures business metrics (e.g : leads, traffic, leads, sales, and so on). This sort of less general data analytics, provides data from websites. However, it also reels in important data from various sources like emails and social media.

Call it ‘magic’ if you will, but this data is actually just a result of a bunch of powerful ‘geek’ experts coming together to create an unstoppable algorithm that is continually changing and evolving.

Why does it matter more than ever for Digital Commerce Merchants?

“Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago”, said Forbes in 2013.

And they were right. 2017 has revealed itself to be a huge year for cognitive computing.  Why? Because we are closely observing the rise of artificial intelligence and machine learning networks.

What is ‘big data’?

Some people believe ‘big data’ to be a fairly contemporary concept that only showed its face after the rise of technological and computerised processes.

Want to know something?


That’s just not the case. Before the term, ‘big data’ was popularized, companies already used large (a synonym of ‘big’) data, albeit fairly basically and manually, to find out more about their clientele and customer traits. This allowed for businesses to make forecasts and anticipate future trends.

data analytics

However, the new benefits (and not the only benefits) that the modern ‘big data’ analytics brings to businesses has been speed and efficiency. Only just a few short years ago, businesses would have to laboriously gather all the information, and then run to data analytics and process that said compiled research and information. Today, these same businesses can identify predictions in less than a millisecond. This cuts decision-making down to just minutes.

Allowing businesses and organisations to work more speedily suddenly creates a vastly more competitive and dynamic marketplace. Today, data analytics allow businesses to trace the path of a user on the Internet down to the very last detail (or ‘last click’) by providing very precise information. This, of course, is all the more advantageous for digital marketers.

But then what are the major benefits of using data analytics in marketing?

According to Thomas H.Davenport, ex professor at Harvard Business School, marketing analytics enables marketers to make decisions on different scales:

Firstly, marketers can develop data analytics-based products and services for their clients. With People-Centric Data on the Customer Lifecycle, organisations can track how an individual prospect interacts with the business over time. How did they find your website ? How long did they spend on a certain page? What did they search for on your website? What does this information say about their interests?

That is only a small fraction of the questions analytics can answer. For example, Facebook’s ability to track users allows them to provide very specific customization targeting to business advertisers. This means  services such as audiences with similar interests known as, ‘lookalike audiences’, people who have interaction with your biggest competitors, or people who meet a certain demographic target.

Secondly, marketers can make marketing decisions at different scale. For example, if they notice that users are not staying on pages of the site and that they leave the site, they can wonder on how to retain customers and what they can do to prevent that from happening.

With marketing analytics, marketers can measure the effectiveness of their marketing campaigns to improve the customer experience and grow their conversion rate by offering appropriately targeted content. It also allows digital marketers and businesses alike to identify issues in order to make adjustments to strategies and tactics. In turn, this creates larger ROI and greater overall business performance.

What Are The Limits Of Modern Data Analytics?

One of the biggest advantages of analytics is that the outputs are relevant and easy to understand. The data comes from interaction between the platforms and the users. That’s not too hard to get your head around, right?

However, there are limits to using big data in digital marketing.

Here are some of the limits to be aware of:

The first point is not really a limit but rather a risk related to the use of big data in marketing. With strategic data analytics, strategic decisions have led to dramatic errors that have made headlines.

data analytics
What’s the reason?

Some marketers tend to think that analytical marketing can make all the important decisions for them.


That’s definitely not true, and not how marketers should view it.

Analytical marketing should not lead to automated decision-making, it should simply act as a guide in the decision-making process.

The second risk that follows the one just mentioned concerns the different sources of data, and where different information is sourced from. For example, it is extremely important not to limit research to just one data source. Relying on a single source is not only risky, it will not always be entirely accurate. Compiling more platforms will offer bigger insights and further accuracy.

For this reason, it is important to seek information from multiple platforms.

Finally, a problem with managing the platform is often a large one. A larger one than organisations and marketers anticipate. Errors can be caused by wrong implementation practises, for example an incorrect tracking code implementation or poor servers (In the case of Google Analytics,  an out of order server for example). Making sure that everything is installed and tracking correctly is crucial. As time-consuming as this task can be, it is not one to be undervalued, and should certainly not be shoved off to someone who is inexperienced.

So, What Can We Take Away From All Of This?

Marketing analytics has seen a strong development these last years, with the evolution of big data and artificial intelligence. Today, it is possible to track every detail of your web visitors and the way they interact with your website. They allow you to adapt your strategy to make it as profitable as possible, while investing in the most effective marketing efforts.

In recent times we have already seen a large number of companies taken down because they have not been able to successfully migrate into successful omnichannel companies. It is the retailers who have the ability to utilise data from all areas of their business to drive performance who will effectively separate themselves from the laggards and become the real retail winners.

If you would like your business to be its most successful, put your trust in a certified digital marketing professional. Offloading to the experts means you are able to rely on someone who will confidently and effectively manage your website analytics to its fullest potential to help you to further understand not only who your customer is, but what your customer wants/needs. With over 15 years of ecommerce experience, acidgreen knows how to create successful marketing strategies to generate the highest conversion rates and provide the best ROI to our customers. Because we want your success, our agency uses data analytics to provide you key information that are crucial for your business and its development. You can trust our digital marketing experts who know how to correctly implement the correct parameters to effectively configure your analytics data.

Our company is an official Google Premier Partners which is the highest level attainable for online marketing specialists that have been trained and certified by Google. Technically, that means that the members of our team have the competencies to properly analyse data and provide you with the most effective solutions/approach to online marketing. Maximise your digital marketing now, and contact acidgreen today!

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Five Biggest Mobile Marketing Trends To Watch In 2017

What device are you reading this article from?

Is it a mobile?

The odds are high that you just internally answered, ‘yes’.

A recent study released by StatCounter in October 2016, reported a record breaking figure: for the first time in history, more users surf the web from their mobile devices than they do on desktops or laptops (51.3% against 48.7%).

So, if you’re still doubting about the efficiency of mobile marketing, it’s time to wake up and smell the roses, sunshine, because mobile marketing definitely falls under the category, ‘efficient marketing’.

To get the message across, acidgreen has compiled all the most recent and relevant mobile marketing statistics to help you anticipate and organise your strategic plan for the rest of 2017 and 2018!

1. The ‘Z Generation’: More Connected Than Ever Before

On average, we will spend around “4 hours per day on our phones”

It’s undeniable that people are spending more and more time on mobiles devices. In 2016, stats showed we spent 5 hours per day on our phones. That’s 1.6 times more than we did in 2012!

If we’re to follow the predictions of emarketer, we will spend even more time on our mobiles this year, and then even MORE in 2018.

What else does this mean?

By prioritizing smartphones, we are spending less and less time on other devices such as laptops or desktops.

“68% of the smartphone owners check their phone as soon as they wake up”

Regarding Google Micro Moments, in 2015, 68% of us checked notifications within 15 minutes of waking up. But what exactly does one spend their time viewing/browsing on his/her mobile phone? How does he/she allocate time?

A closer look reveals that we spend around 8% of our time browsing the Internet and 92% navigating on different apps like Social Networks, Youtube and instant messaging apps (Flurry Mobile Study).

2. Mobiles : A Huge Opportunity For Marketing Strategy

“51% of searches and 69% of social media time in 2016 are made from a mobile”

In 2016, a record smashing 51% of searches were made from a mobile device. Regarding the ComScore’s new Cross-Platform report, 69% of social media time is spent on mobile. Young consumers especially, spend most of their time on social networks such as Instagram or Snapchat. The older generations seem to find more time to play around on professional apps such like LinkedIn.

However, Facebook is certainly the number one social network amongst all age groups, and that is exactly why it remains a high performing leader of online marketing (after Google).

“In 2016, more than three-quarters of users made a purchase on their device”

The Financial Brand revealed in early 2017 that 78% of people made a purchase on their mobile device in 2016. That is more than three-quarters of those who were surveyed.

Now, more so than ever, it is possible to have access to information, immediately at your fingertips. In any place at any time with fast browsing. What’s more, people are becoming more and more comfortable buying online. And with mobile-optimized websites which provide ergonomic and mobile-friendly designs, it’s very easy to make a purchase in just a few short minutes.

Moreover, Monetate showed that in 2016, despite the fact that conversion rates of online shoppers on smartphones were lower than those on tablets or laptops/desktops, they were on a much greater incline than any other platform.

By the end of 2015,  the conversion rate for the people who made a purchase online from a mobile device was 1.35. By the end of 2016, that number had grown to 1.55.

3. Email Marketing For Mobiles

“56% of emails are opened on a mobile device” – a fact revealed by Litmus in 2016.

According to them, among all emails that were sent (during a study), more than half of them were opened on a smartphone. This figure is very important to businesses and digital marketers alike who are trying to push their email marketing forward. Particularly, when email designs are not always especially mobile-friendly.

Emails need to be formatted with a responsive multi-platform friendly design, as past research reveals that when were optimized for mobiles (Yesmali’s mobile email report), click rates increased from up to 24%.

mobile marketing

4. The Growth of Mobile Marketing

“In U.S, mobile ad spend is projected to grow from $33 billion in 2016 to $72 billion by 2021” – Biakelsey

Regarding the results provided by Biakelsey, the US mobile ad spend will double by 2021.

Business Insider Intelligence claims that by 2020, mobiles will represent the biggest online advertising market.

5. But How Do You Go About Strategizing Your Mobile Marketing Plan?

There are so many different ways to approach mobile marketing.

To name a few…

By creating dynamic mobile search ads, and display ads to appear on the web as well as popular Mobile Apps through platforms such as Google AdWords. If we look at the App Annie 2016 report, we can see that 900 billion hours were spent in apps in 2016. That is 150 billion hours more than 2015.

Or, try social network advertising e.g. Facebook, Instagram YouTube and Twitter. In actuality, it is projected that ads on Apps such as Facebook or Instagram will receive more clicks than ads on the web (0.58% vs. 0.23%) by the end of the year.

How can you appeal to this market?

As a matter of fact, it seems like the mobile audience is most attracted by visual content. Some bloggers even think that videos will be the trend that will dominate mobile advertising throughout 2017 and 2018.

According to DMB Adobe, “online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers”, which represents a huge opportunity for brands.

acidgreen are SEO professionals. We have successfully managed online optimisation strategies and online marketing for huge big names brands, and we are dedicated to providing our clients with nothing but the best quality care. We also proudly stand as a Google Premier Partner – so you can be assured we know what we’re doing.

If you’re not too sure where to start with your mobile marketing plan, or you want it handled by the experts who know how to navigate the digital marketing scope, contact us today for a free inquiry.  Ready to get started? Great! Give us a call.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Which Is The Best Enterprise eCommerce Platform? Shopify Plus Vs Magento Enterprise

Shopify Plus Vs Magento Enterprise? What to choose?

It’s the big eCommerce showdown.

shopify plus vs magento enterprise

It all boils down to one question:

What is the best enterprise eCommerce platform for your business?

With over 20 years eCommerce experience, acidgreen is your multi-award winning, certified Enterprise Magento Partner and Shopify Plus Partner. 

acidgreen has deployed over 200 highly successful online stores that generate high conversion rates and impressive ROI. That’s why when we take on a new client, we want to be sure that they have instilled confidence in not only our agency but their chosen eCommerce solution. Here at acidgreen, we are platform agnostic and we will partner our clients with the best solution based on your individual requirements. 

Every business is unique, and for that reason, every website should also be just as equally unique. acidgreen is committed to providing the best enterprise eCommerce platform to our clients. That includes meeting unique, brand niche specifications. 

This article will discuss the ongoing debate between the two best enterprise eCommerce platforms and clear market leaders; Shopify Plus Vs Magento Commerce (Enterprise). We’ll point out their key differences and similarities, as well as some of their advantages and disadvantages.  

Our research and comparison was conducted objectively to help you to decide which one could best fit your business.

Why eCommerce Platforms Are So Important

An eCommerce platform is a digital application which allows for the management of online sales operations.  These are virtual storefronts where consumers are able to buy a product or service online. Through these systems, online merchants have the ability to build and host their website, manage their products, prices, promotions and personalise their sales and services. When a business becomes larger and more profitable, where higher volumes need to be managed, their ecommerce strategy requires a solid platform.

Enterprise eCommerce Platforms” are ideal solutions for big brands and large organizations.

Let’s Break It Down Step By Step… Shopify Plus Vs Magento Enterprise

Shopify Plus Vs Magento Commerce (Enterprise). They are the two best enterprise eCommerce platforms on the market.

The Magento (www.magento.com) slogan is “Designed to grow, built for flexibility”. Launched officially in 2007, Magento Commerce has a professional client base of worldwide brands including; Coca Cola, Ford and Olympus (just to name a few). Magento was acquired by Adobe Inc in May 2018 for $1.68 Billion USD. As of 2020 there are 6,309 live sites on Magento Enterprise with 1,691 in the Top 1M. Adobe/Magento was named a B2B and B2C Leader in 2020 Forrester reports.

Shopify Plus (www.shopify.com/plus) known as the “cost-effective enterprise platform that’s built for change” was launched in 2014, so it is a fair bit younger than its Enterprise competitor, however is taking the market by storm. This cloud-based (SaaS) enterprise ecommerce platform provides a fully supported service.  Shopify Plus has some notable brands globally such as Pepsico, Heniz and Lindt. As of 2020 there are 5,697 live sites on Shopify Plus with 2,862 in the Top 1M.

Below is chart setup to break down the differences:

Shopify Plus Vs Magento Commerce (Enterprise)
What is the best enterprise eCommerce platform?

Shopify Plus Magento Commerce
Years in business Shopify founded 2004. Shopify Plus released 2014. Magento founded 2007. Magento Enterprise released 2009. Magento 2 Commerce released 2016.
Market shares 21% 8%
Live merchants Shopify 1,632,643 live sites. 5,697 on Shopify Plus. Magento 190,477 live sites. 6,309 on Magento Enterprise.
Multi-Store Option No (though can have multiple clone “instances”) Yes

Multi-store is one of Magento’s key selling points, allowing merchants to manage multiple brands, regional stores and B2B / B2C stores from one Magento interface.

Customers in Internet Retailer Top 10,000 91 97
Ease of Integration Limited to Shopify API Flexible. No limit.
Source code accessible No

Proprietary source

The code is owned and developed by individuals and the source code is not available for modification.

Doesn’t require as much maintenance from you in the future.

Yes

Open source

The source code for the platform is available for everyone who can see, modify, and build upon.

Any developer will be able to work with what you already done. Your site has more flexibility to add functionality quickly. With a closed source system, you’re stuck.

However, letting people being familiar with the source code of your site may represent a risk for your website’s security.

Cloud-based (SaaS) Yes No. Magento Commerce “Cloud” is PaaS: Platform as a Service

(or) On-premise is self-hosted.

Technology stack accessible No Yes
Multiple Languages Yes (via new url) Yes
Multiple currency checkout Yes (some limitations) Yes
Localised payment methods Yes (some limitations) Yes
Tokenisation Possible No Yes
Product Variants Limited to 100 Unlimited
B2B Limited with wholesale channel Yes (with Magento 2.2)
Average cost of build AU$75k – $150k AU$150k – $500k
Licence / Hosting costs From US$24k p/a From US$30k p/a (revenue tier dependant)
Targeted client revenue $1M+ $10M+
Hosting system Fully hosted solution PaaS (or) Self-hosted platform
Security/ Version Upgrades Free Requires developer. Paid maintenance

Statistics source (Sept 2020) trends.builtwith.com


Multi-Store Management

Shopify Plus Vs Magento Commerce (Enterprise) in terms of multi-store management.

Magento Enterprise has the core capability for a multi-store option. This is one of its key selling points, as it allows merchants to manage multiple brands as well as B2B and B2C stores from one Magento interface. In simple terms: it can manage multiple websites that use different domain names and/or languages.

With Shopify Plus you need to “clone” your site to allow multi-store. You can do this up to 9 times on Shopify Plus before additional costs. This can result in additional admin per clone and complex integration requirements.  So yes it is technically possible to have multi-store with Shopify Plus, though just not as elegant compared to Magento.

Hosting Systems & User- Friendly Customization

Shopify Plus Vs Magento Enterprise for hosting systems & user-friendly customization.

Shopify Plus is a fully hosted cloud solution;  Software As A Service (SaaS). SaaS provides notable savings as it eliminates the upfront cost of purchase/installation, as well on-going costs like maintenance and upgrades.

However, this also means that in return, you do not have access to the code that runs your site and therefore you have less flexibility when it comes to customisation.

On the other hand, Magento is a self-hosted platform that requires a robust server to handle Magento’s large resources, which can add operating costs and complexity. Even so, the ease for modification is a significant advantage. You own the code, meaning you can change everything and anything you want. You play the game with your own rules, though it does come at a cost. 

Pricing

When it comes to comparing Shopify Plus Vs Magento Enterprise in terms of price, there is a clear winner…

Shopify Plus is only $2,000 per month. This includes the licence, SaaS hosting and support from Shopify. Shopify Plus fees though do go up once you start doing over US$9.6M p/a (at a rate of 0.25% of online sales).  The cost to build and maintain a Shopify Plus site is generally half the cost of Magento. Shopify Plus is the clear winner on price. 

Magento Commerce Cloud (managed by AWS) licensing start at US$40,000 per annum or on-premise starts at US$24,000 per year. This cost increases depending on unique merchant turnover (tier based), so you’re not paying the same amount as an eCommerce giant. For “on-premise” the licensing does not include hosting costs which depend on the size of the website.

shopify plus vs magento enterprise

Scalability

Shopify Plus Vs Magento Enterprise in terms of scalability.

Magento Enterprise and Magento Enterprise 2 are more flexible than Shopify Plus. Some of the explanations could be that Magento uses PHP (one of the most well-known programming languages) and is an open-source and self-hosted platform. You have the possibility to have access to technology stack, to set up multiple languages and multiple currencies. There are so many options available that is sometimes hard to navigate.

Shopify Plus is more recognized for its simplicity and friendly use. It provides an ergonomic interface and has a faster implementation time, but has also some limits regarding the features.

However, both platforms can be set to scale up in a response to a spike in traffic.

So, What To Choose?

So, if you do not need a multi-store configuration, B2B functionality, advanced customisation/integration then Shopify Plus is most likely the best enterprise eCommerce platform for you. Though if you do require a more complex, customised and integrated solution (and have the budget for that) then Magento Commerce may be the best enterprise eCommerce platform for you. The choice you have to make is: do you need flexibility or simplicity for your business? And what is that worth? Obviously, the more flexible and customisable a platform is, the more complex and expensive it is to build and maintain.  

Still not sure which is the best enterprise eCommerce platform is right for you? Contact acidgreen now for a free consultation. Ready to get started? Great! Contact us now for a free quote. We look forward to working with you.

 

acidgreen is an award-winning e-commerce agency specialising in Magento, Shopify Plus and digital marketing with over 18 years of industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.