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Omni-Channel Retailing and Omni-Channel Marketing

24 February 2014

Omni-Channel Retailing and Omni-Channel Marketing


Internet Marketing


Omni-Channel Retailing describes how customers engage anywhere via a seamless approach through all available shopping channels like social, video, display, search, television, radio, kiosks, email, print, mobile, stores, telephone and ecommerce.

Omni-Channel Retailers deliver consumers a total permanent brand presence and experience, not just a single channel within a brand. The experience should make the customer an advocate in your brand.

The consumer should be able to follow every stage of the buying decision process, from product evaluation to purchase decision, through one seamless experience.

With the Bronto Marketing Platform you can engage buyers at every stage of the customer lifecycle through email, mobile, and social channels to ensure one clear marketing message, and to execute highly personalised and targeted marketing campaigns.

Omni-Channel Marketing (OCM) provides targeted and personalised information and offers that are relevant to the specific consumer based on previous purchase patterns, their social connections, interests, and other known data.

With Magento Enterprise you can match special content, promotions and pricing to any customer segment, and increase order values by suggesting products based on shopping and buying history.

Omni-Channel Marketing has the power to create relevant, immersive and converged experiences that will increase customer acquisition, improve conversion, ensure retention and build your brand.


Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on our magento web development and design services, contact us today.


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