Magento Australia 2015 News Update: With Magento websites offering a first class shopping experience for businesses looking to invest in their online profile and giving their customers a seamless service, it comes to no surprise that they have been placed as the top platform on the inaugural Internet Retailer B2B eCommerce 300 guide with 41 merchants listing Magento as their eCommerce platform.

Online shopping has been an increasing trend with the release and constant upgrades of smartphones and internet capabilities. Being able to do tasks that don't necessarily require an individual to be at the actual site has been a popular (and often crucial) preference and businesses catering to this have more often than not seen a huge increase in sales and customer interaction. This has ranged from internet banking, general bookings and of course shopping, which reflects accordingly in statistics. According to Forester Research Inc, 93% of B2B buyers prefer to make their shopping transactions online, utilising the self-serve information and order options. In fact, the number of B2B buyers expected to complete the majority of their work purchasing online has been predicted to double from it's current position of 30% to 56% by 2017, and Magento Commerce has definitely been a number one contender when it comes to platforms who provide an environment for this to manifest in.

"Distributors and manufacturers favour the Magento platform because they can curate consumer-like experiences for their buyers and still take advantage of Magento's flexibility to customise any aspect of the order flow to match their unique business requirements," says senior vice president and general manager of Magento, Mark Lavelle.

"These factors, combined with our fast time-to-market and global reach of the Magento ecosystem, are the reasons why we're the top choice for B2B applications and why we're continuing to invest heavily in this area."

To add onto Magento's achievements, the platform has also been placed as a strong performer amongst the eight most significant B2B commerce suit vendors in Forrester Research's report "The Forrester Wave: B2B Commerce Suits, Q2 2015." And with it's cost effective, highly customisable solution for business firms looking to develop their online platform accordingly can only mean it definitely won't be the last we hear of Magento's success.

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