27 January 2016
The fashion retail industry is a competitive marketplace and it's essential that every company and/or brand adapt to present day online shopping trends in order to keep customers buying their products. It is rare for a company to not have their own website or Facebook page to keep connected with their shoppings - however what does distinguish the more successful ones from the rest is how user-friendly their online profile is. And more often than not, the two key features that all these successful online stores have in common is Magento software and Omni-channel e-Commerce software.
The Magento software helps create better customer experiences by enabling you to engineer different experiences for different customer categories. It is also compatible and integrated with a lot of online sites. The magento omnichannel platform allows vendors to personalise their website to suit individual needs, and it's constant innovative upgrades keep this a continuous trait. With the competitive nature of online fashion retail sales, an enhanced Magento Commerce is very much the need of the hour to keep pace with the exponentially growing online retail industry. And with Australian online retailers expecting to enter into an international boom-period due to its weakening dollar, it only furthers this crucial need.
Magento Software has been rising in popularity over the years, with more and more online retail giants becoming aware of it's capabilities. Here are the three main features as to what wins retailers over to utilise this powerful platform:
Magento automatically comes with a mobile/tablet compatible function and mobile app. This is an imperative feature as more and more online shopping is happening away from computers and instead done in the little gadgets in the palm of our hand. If your website is not scalable, it can lead to very frustrated customers and thus lose hundreds of potential sales and profit.
Of course, online retailing will never completely replace physical stores. The magento web design is the perfect platform as it is supported by an array of stakeholders and developers who are dedicated to making sure it functions at an optimum level. One fantastic feature is the various shipping options it supports. Not only does it provide straight-to-your-door delivery, but it also enables your customers to buy online and pick up the goods later at your physical shop if they do not wish to pay shipping costs.
Social media is at the forefront of our marketing strategies and Magento software is one of the best portals for integrating different forms of social media into a single stream. If your customers log into your Magento WebPages with their social media accounts, you can provide a share option for it to be visible on their own accounts for their personal audiences to see. This will only benefit you as it increases potential customer reach.
Magento supports a high SEO compatibility and will ensure your sites search engine on the platform functions smoothly and allow relevant products to be displayed accordingly.
Acidgreen is an award winning Magento Sydney company and one of the first official Magento Partners with proven experience in successfully delivering magento development projects for top brands in Australia. With over 15 years e-commerce experience, our certified magento developers are highly qualified to create web stores that generate the highest amount of conversions and provide the best ROI. For more information on our magento website development services and how to get started with Acidgreen, contact us today.
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