25 May 2016
The rise of the online shipping regime has sparked a fierce battle between e-commerce platforms to hold the title for best in the market - and why wouldn't it? The technology sector is constantly leaping forward, giving golden opportunities for start ups or underdogs to challenge the less agile giants of the trade. However with all said and done, which platform stands out from the rest?
To the perpetually untrained eye or newcomer to the ecommerce environment, it can be easy to drown in the sea of platform options when planning to establish a new online store. This is because you generally cannot go wrong in your initial decision - most, if not all, platforms offer the same basic features enough to sustain a start up store. And because newly established ecommerce companies cannot afford to be hosted by the big e-commerce platform players, affordable platforms and web development hosts become the popular choice, with the giants reserved for million dollar revenue businesses or play the ultimate "end goal".
However that being said, there's still a clear contender within the industry which is proudly held by Magento Ecommerce Software. With it's global market share of approximately 25% of all ecommerce sites, magento open source eCommerce solutions dominates eCommerce platforms for mid to large sized businesses.
So you allocate quite a bit of money Google Adwords to ensure your website is one of the first to be seen when a potential customers ambiguously searches up something relevant to your website. That should be enough, right? Wrong. Even if you spend thousands on Google Adwords to make sure you have a high impression and CTR, it will be all for nothing if your website is unresponsive and displeasing. This can mean a huge loss in revenue and you can find yourself in a bit of a pickle when you've spent a fortune on marketing with no fruit to bear.
This particular area is the reason why Magento Ecommerce Software rises above the rest. The platform's greatest and most attractive assets is it's ability to handle a large amount of products and customer traffic, and it's clean and neat theme choices with an unlimited amount of customisation options. These two features will allow your online shop to offer a lightning fast escapade with an aesthetically pleasing layout with top of the range customisation to match your personal preferences. This is exceptionally valuable to companies with a noticeable public following looking to stand out from their competition and offer an A-grade shopping experience for their wide audience.
Magento Ecommerce Software is available in two editions: Enterprise Edition (EE) and Community Edition (CE), with the latter being complete free for download. However this does come with a catch - you'll have to provide your own hosting, which can get reach up to hundreds of dollars of a month. Magento also requires expert hands to create a functional store, so you’ll also need to find a magento company with trained magento developers. Fear not though – more and more companies are ensuring their staff is trained in this area given Magento’s rising popularity, so it shouldn’t be too hard to source out a credible magento web design company to hire. For bigger businesses looking to expand their online storefront, Magento enterprise is available for purchase which unlocks an extensive amount of magento enterprise features which will ensure a fast and successful growth for your magento online store.
This is a crucial aspect to any ecommerce platform, but one that many people tend to overlook. Gone are the days where laptops or computers were in the main device that people used to browse the Internet. Nowadays, smartphones and tablets are used quite frequently due to it's portability and ease of access, allowing users to complete everyday tasks on the go, from banking to accessing emails, to online shopping. For this reason, it's imperative that your website is mobile friendly and is just as responsive and easy to navigate as it's desktop sibling. Magento is also famous for this feature, offering scalability. This simply means that your magento website will adapt to the screen size it’s being displayed on, shifting the elements around to ensure it maintains functionality and aesthetics.
These are just three of main major reasons why Magento is the leader in ecommerce software platforms. For more information or to learn more, feel free to contact us to talk to one of our expert Magento consultants.
Acidgreen is an award winning Magento Sydney company with over 15 years of e-commerce experience. Our certified magento ecommerce developers and designers are highly qualified to create aesthetically pleasing magento websites that generate the highest amount of conversions and provide the best ROI. For more information on our magento website development services and commerce expertise, contact us today.
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