02 December 2015
Hitting the final "Purchase" button is every e-commerce vendor's goal.
It's this goal that motivates almost every dollar invested into ecommerce and advertising. We are just beginning and era where the Internet is evolving rapidly, and there is now a multitude of ways to capture the attention of your target audience. The most recommended one is choosing the right platform to showcase your online merchandise. With Magento 2.0 being unveiled to equip merchants to keep up with a consumer's digital demands, it's quickly becoming an e-commerce platform favourite.
Magento 2.0 was built on the existing CMS open source architecture, where the features were tweaked in response to the everyday consumer's need to accommodate immediacy and time-stricken schedules.
"We took the stuff that was added by users on along the way and integrated into the Magento 2.0 platform and it's now table stakes, rather than additional options," says Mark Lavelle, Magento Commerce CEO. "It's a fairly extensive re-architecting of what made Magento successful in the early days."
One beneficial change was that Magento was equipped with a scalable and responsive design to allow the website to operate on both desktop and smartphone screens. This involved making sure the merchant's magento website was compatible for any screen size, ultimately saying goodbye to the days when painful zooming was required.
"The way you win ecommerce in the present day is to be able to delight the customer. Have what they want, whether it's on an app, on a website, and get them the way they want it."
Technology has become an intrinsic part of society, where it's an all time necessity for your business to exist digitally to avoid being made obsolete. Although this strategy has proven to boost overall sales and profits, it comes with a huge asterisk: first impressions count. More than often, when a customer stumbles upon an ecommerce merchant, their initial impression can either make or break the chance that they will leave with a purchase and/or be a recurring customer. What this means is making sure that the moment a customer is introduced to your website, factors including aesthetics, high-class shopping experience and their ability to find what they need is impeccable. Magento 2.0 accommodates for this need for rich flawlessness, characterised by it's ability to give customers an ideal shopping experience and the buyer success rate merchants are looking for.
The next decade of magento e-commece for retailers is knowing customers better than they know themselves, Lavelle said.
"I really think we are going to move beyond the structural inhibitors of engaging the customer... it's now knowing the customer so well, that you're actually providing things to him or her before they realise what they want,"
"Or for a lack of a better term, anticipatory commerce."
Acidgreen is an award winning magento company and one of the first official Magento Partners with proven experience - successfully delivering the Magento Enterprise Edition. With over 15 years e-commerce experience, our certified magento developers are highly qualified to create web stores that generate the highest amount of conversions and provide the best ROI. For more information on Magneto Australia services and how to get started with Acidgreen, contact us today.
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