Acidgreen Press Release: Magento Sydney, Australia - On July 23, newcomer dancewear retailer Blisster successfully secured the “Best New Online Retailer 2015” award at the annual Online Retail Industry Awards (ORIAs) held in Darling Harbour, Sydney.

The Logies of the commerce sector, the Startrack-sponsored ORIAs is a night where 500 e-retail professionals come together to recognise the excellence of the best online retailers in Australia and New Zealand.

Blisster specialise in stage performance costumes and dance wear for all ages and genres. With made-to-order and in-stock items ready for their patrons, it was their goal to provide for their niche market.

“We set out to create an e-commerce website that would address the unique needs of the dance industry,” says Nikki Yeaman; co-founder of Blisster along with business partner Roma Burke.

“We looked closely at how the customers buy costumes and set out to design functionality to suit their particular needs,”

“As most dance costumes are made to order, we needed a website and logistics system that could automate that whole process. We intended to make a difficult manual process for the customer into a simple and pleasurable online experience.”

In order to make their idea a reality, Blisster worked closely with their digital agency acidgreen, who are Magento Commerce Specialists and have over 15 years experience developing award winning solutions for their clients.

“Acidgreen have been fantastic in tenaciously working through the detail to design the system that we wanted.”

Mike Larcher, founder of acidgreen could not be more proud. “Blisster is the result of thousands of hours of design and development. We aimed to keep the design fashionably clean and the user interface simple and intuitive to ensure a pleasurable user experience across all devices.”

“The Magento Enterprise site is also completely integrated with Blisster’s ERP for real-time inventory management.

“The site winning at the ORIAs is immensely gratifying, it makes all the hard work worth while. Our aim is always to create beautiful and innovative sites that drive sales for our clients. Our client’s success is our success. We are very proud.”

Blisster business manager Laura Leydon has said “Being the recipient of the ‘Best New Online Retailer’ Award for 2015 is an overwhelming honour,”

“It demonstrates to me that our continued dedication to building a truly customer centric experience is paramount to our strategies in the future.”

Acidgreen is an award winning digital marketing agency and a leading magento company in Australia.

For more information, contact Mary at Acidgreen on 1300 139 658