By Author admin

Warning: You’re Losing Money By Not Using Magento 2 OneStepCheckout

Did you know, a simple and efficient one step checkout page has the capacity to increase your conversion rate by at least 30%?

That’s why the Magento 2 OneStepCheckout extension is an absolute gold mine for ecommerce retailers. Basically, this extension structurally organises all the necessary checkout fields onto one single page. This means not having to click ‘back’ or ‘next’ if your customers realise they’ve made a mistake; they don’t have to restart the entire process. This essentially decreases wait time to 0% and boosts sales by up to 60%. Now that’s some pretty impressive statistics.

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Before we get into more detail about M2’s latest extension, let’s review why the checkout experience is so important…

Customers no longer expect to be treated well. They demand it! This is how M2 introduces the importance of customer value in the mix. Ensuring your site has the same customer feel from beginning to end; aka the moment they land on your page, to the moment they receive a confirmation of their order, is vital. Ecommerce retailers must have a flawlessly consistent website design. Every little detail counts… a simple change in font could throw a customer off and destroy the user experience.

In fact, past experiences have shown us that the first page checkout is where we see the largest number of drop-offs in the checkout funnel. The nit and grit of a ‘sign-in’ barrier, commanding customers to recall which email (out of half a dozen) they decided to create an account with 6 months ago, and then commence the arduous journey of figuring out its corresponding password – that’s a whole lot of potential (and likely) frustration!

There comes a point where over customising your checkout page will become of detriment to your ecommerce store. Nobody likes a complex, hard to follow layout. There’s a good reason why the saying, ‘less is more’ is so popular.

“Studies have shown that the top 3 reasons for cart abandonment are around unexpected costs, site speed and checkout form complexity. That’s why we got overwhelming responses from merchants when we came up with the original OneStepCheckout back in the early days of Magento. With Magento 2, native checkout has been simplified to just 2 steps instead of 6. However surprises can still happen after the two steps and most importantly we have found over the last 7 years dealing exclusively with checkout for Magento that each merchant needs a different checkout: registration type, fields placements, country specific legal requirements, payment provider and third party compatibility etc… That’s why our upcoming OneStepCheckout extension for Magento 2 will be extremely modular and allow merchants to shape the checkout that they want with minimal development skills and resources,” states Thien-Lan Weber, CMO of OneStepCheckout.

The M2 Checkout Experience is estimated to perform 50% faster page loads as well as 38% faster checkout process. This means a substantial decrease in cart abandonment with a pleasing increase in customer retention.

Guest Checkout Improvements

Simple customizations such as allowing customers to ‘check-out as guest’ ensures a quicker buying process. While this was already an option in Magento 1, it was far more complex. And what have we already discovered about complex interfaces? They don’t work. These extra steps created an impediment and elongation of the conversion process. The Magento 2 extension is far less clustered and you’re offered far less choices. That means greater customer enjoyment.

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Internal Payment Gateway

The new M2 checkout experience features an internal payment gateway that supports over 60 payment methods, including (but not limited to):

  • Credit Card,
  • Credit Card Direct Post,
  • PayPal Credit
  • PayPal Express Checkout Payflow Edition
  • Check/Money order
  • Braintree

Customers are no longer dragged over to an unknown third party site and moreover, are not left feeling anxious or worried about the security of their personal information.

This information is also arranged logically in a linear timeline. After following, ‘add to cart’, customers seamlessly navigate through the fundamental steps:

  1. Billing Address
  2. Shipping Address
  3. Shipping Method
  4. Payment Method
  5. Order Review

User-Friendly Customization

The new M2 friendly extension also means more flexibility for customization. Store administrators have large reign for design. While you will be limited to the one page, you (the online retailer) are in control of the layout and appearance ie. the number of columns you choose to display (1,2 or 3) as well as the look and feel of the checkout page.

Retailers can now include interactive customizations such as Gift Message attributes, which allow product items to be sent to the exact shipping address along with a personalised message. You can also select a Gift Wrap option that enables customers to select whether or not they wish the product be gift wrapped. The additional fee is then automatically added to the order total.

If you’re just after a simple comment box, that’s easy too. Installing this enables customers to include specific requests regarding delivery and drop off etc. The Magento 2 OneStepCheckout also has a user-friendly coupon code system. A helpful way to encourage more online purchases.

Mobile Optimisation

The great thing about a OneStepCheckout extension on Magento 2, is its mobile friendly design. As it has been for the last three years, mobile growth will continue to expand, and we will see a 6% rise in ecommerce consumers. If your website still isn’t optimised for mobile, (dare I ask, how have you survived?) then now is the time to do so. Push has well and truly come to shove, and it’s not a choice that needs second thoughts; having a mobile designed store front is necessary for your eCommerce site to succeed.

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In 2015, it was reported that companies who did optimize their mobile website consumer experience increased their annual revenue by 157%. Optimising your website and installing extensions such as One Step Checkout are sure fire ways to ensure you’re not left behind.

Another multi-device benefit: Magento 2 OneStepCheckout decreases data usage and prevents people from having to wait around for yet… another page load. It shows the required information very clearly and simply, on all platforms.

Auto-Updates

Due to the installation of Ajax Loading Technology, auto-updates are quick and seamless; customers can change any information without waiting around for page reloads. It also means a simple way of tracking the entire checkout process.

The OneStepCheckout extension is also supported by Google Places. This means customers can sit back and enjoy the automated complete system which is designed to finish off any address information for you (the customer). This is just another way that makes the M2 Extension faster and more effective than ever, and furthermore, ensuring your customers are left feeling satisfied.

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So, Why Choose OneStepCheckout?

The new Magento 2 OneStepCheckout extension makes the customer process a whole lot simpler and more efficient. The user-friendly extension allows retailers to be in more control of the layout and overall experience. In turn, this allows the customer to be in more control of their purchases as they navigate their way through an easy and effective design. If you’re weighing down the options and want to know the best ways to optimise your ecommerce website, be sure to take the time to process all considerations. These Magento 2 upgraded features promises a friendlier experience and an extension such as the OneStepCheckout will only take your site to the next level.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

 

By Author admin

MAGENTO 2 MIGRATION

acidgreen was one of the first official Magento Partners in Australia. With over 15 years of eCommerce experience, we have delivered over 200 online stores, including M2 Upgrade installations. Most of all, we pride ourselves on delivering only the best quality Magento ecommerce sites to our B2B and B2C clients.

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Why Do You Need an M2 Upgrade?

At its core, Magento was built as a flexible, interactive user-friendly platform. It was designed so users could create their online stores utilising a multitude of functions available with pre-made extensions. Magento currently holds 14% of the ecommerce market share online, and that percentage is set to spike with the rise and popularity of Magento 2.

Magento 2 was officially released in Australia in late 2015, and after five years of rigorous development it launched to outdo its top performing predecessor, Magento 1.

M2 is estimated to perform up to 20% faster than M1, and due to its new Full Page Cache (FPC) software, page load speed has increased dramatically (it now takes between 1-2 seconds rather than 5-10 seconds). Faster site speed means an increase in the quality user-experience. It also helps to drive sales and consumer interaction. This offers substantial benefits to your SEO.

What Other Benefits Are Included In a M1 to M2 migration?

Upgrading to Magento 2 will include enhancements, such as:

  • Improved theme installation processes and integration.
  • Seamless third party installations.
  • Extended development.
  • Multi vendor solutions.
  • Enhanced mobile-friendly website design.
  • Streamlined checkout process.

Paypal and Braintree Enhancements:

When considering whether or not to make the M1 to M2 upgrade it is important to note one of Magento 2’s most impressive features: its enhanced integration of Paypal and Braintree.

Why is this so important?

PayPal and Braintree are two of the most globally renowned, secure online payment services. The simple installation of these two plugins onto your M2 site, ensures a more convenient checkout system to online consumers.

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For more information on the benefits of Magento 2, click here.

How Can We Help You?


acidgreen’s past experience with Magento guarantees our website development is quality assured. Your ecommerce website will be in good hands. Particularly if you’re ready to make that M1 to M2 upgrade (and as Magento Specialists, we recommend it).

Not only will we look after your site, but we’ll make sure you receive the right information and training on how to efficiently manage and optimise your Magento 2 store.

Competition is higher than ever and technology is constantly evolving, so keeping your site secure, on-trend and performing to a high standard is absolutely paramount to exceptional online retail success. Therefore, hiring a professional to operate your Magento 1 to Magento 2 migration will minimise any risks that could occur during a site migration.

At acidgreen, we’ll assess your personal brand and situation to verify the right features and functions are installed for a flawless  M1 to M2 upgrade.  Essentially, our end goal is to provide you with higher conversion rates and better ROI.

An acidgreen M1 to M2 upgrade audit includes:

  • Code audit
  • Performance audit
  • SEO audit
  • Usability audit
  • Health checks
  • Theme compatibility
  • Module compatibility
  • Bespoke functionality compatibility
  • Data structure audit.

Contact us today, to find out estimated time and costs. We take all measures into account to make certain your server is ready for the move to Magento 2. This isn’t our first rodeo, and we don’t intend on making any rookie errors.

When Is The Right Time For An M2 Upgrade?

The right time was yesterday. But… it’s not too late.

Magento has announced that it will no longer support Magento 1 by the end of 2018. For the benefit of security and functionality an M2 upgrade is vital. It will ensure your ecommerce brand stays innovative and relevant.

At the end of the day, you’re looking to draw more consumers in and then keep them coming back. A Magento 2 migration audit may seem like a tedious task to perform. However, with the help of our certified developers, making the move will only improve your online brand, incrementally.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Game-Changing Features of Magento 2

The late David Bowie stated eloquently, ‘Changes… turn and face the strange’.

magento 2 features list
features of magento 2

While his statement was not consciously written to chronicle Magento and its recent remodel, Magento 2, the concept still inimitably applies itself.

Magento 2 is the latest release by the most popular open source eCommerce platform in the world. It assists B2B and B2C by providing omnichannel shopping experiences, enhanced performance and scalability with unrivalled flexibility.

Ultimately, the new and improved features of Magento 2 aim to provide higher conversion rates and ROI to all its clients.

The leading platform’s empowering self-declaration is to, ‘change the world of eCommerce’.

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Now, the question remains; does it deliver?

acidgreen was one of the first Magento partners in Australia, and we definitely believe it does… here’s a few reasons why:

If you’re reading this, there’s a high chance you’re a current client of Magento 1. After all, with the excess of 240 000 shops run by Magento out there, it comfortably dominates at 25% of the worldwide eCommerce market. It’s not hard to understand why either- it’s SEO friendly, easy to extend, rich in features with optimal functionality and above all, developers and site owners have full control.

Magento 1 has had over eight years of proven success and it still remains effective. However, the new features of Magento 2 prove it to be even faster, better, harder and stronger.

Features of Magento 2:

No Wait Time 

One of its most obvious advancements is its improved cache system. In M1, optimizing caching was done so through extensions. Now, it is built in with support for Varnish caching- meaning no more third party installation. This reduces the amount of queries and instead relies on an internal database system

In simple terms, this means quicker loading times. Content is delivered to customers faster, therefore maximising the user experience and ultimately leading to higher conversions rates.

Plus, the database actually features statistics of lost conversions due to time spent waiting for page loads. So you’ll know if something isn’t functioning properly.

If you don’t fully understand the benefit, just consider this statistic: a 1 second delay on your site can mean a 7% loss in conversion. 

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Streamlined Checkout

Think about when you’ve gone to checkout your items on an eCommerce shop. Ever been annoyed by the arduous sign up/’checkout as guest’ situation? As it turns out, this is a fatal flaw for many customers.  Luckily, this is no longer an issue.

The modern system has been broken down into two simple steps:

  1. Collect customer info,
  2. Collect billing info- billing address information is only needed if it is required by the payment method.

The system automatically assumes the customer is a guest and it will pick up on those already registered via the email field. They are then offered the opportunity to log in.

Its checkout system has further been upgraded through the integration of high performing payment gateways e.g. PayPal, BrainTree, Authorize.net, WorldPay (Enterprise Edition), CyberSource (Enterprise Edition) that weren’t previously supported.

M2 also features an improved order summary page by enabling the ability to incorporate product images and/or videos in the customer shopping cart. This makes for a more interactive, dynamic customer experience.

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SEO Maximisation

A crucial feature for a successful web shop is a high search engine ranking. M2 has incorporated new improvements to help make sure you’re at the top of the list.

M2’s new XML sitemap improvement means you can set the priority and frequency for any page type i.e. products, categories and CM pages. Plus, as well including Google Analytics tracking, eCommerce tracking and AdWords (much the same as M1) it has also added Google Tag Manager. GTM allows you to quickly and more efficiently update tags and code snippets to your site.

Moreover, with the help of Rich Snippets- an addition that allows you to add product labels without the hassle of third party extensions, you can take use of your site structured mark-up data. This will inevitably make your product page stand out in Google search results.

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Other Features of Magento 2:

  • It has officially minimized and bundled JavaScript, thus reducing unwanted browser’s operations.
  • With its new image compression function clients now have the option to optimize images directly on the server using M2’s built in tools, rather than having to do it manually.
  • The M2 Admin Panel Dashboard displays statistics such as: Average Order, Last Orders, Lifetime Sales, Last and Top Search terms- therefore assisting you/the client in monitoring your state of business.
  • Magento 2 is in full support of the latest versions of PHP which comprise new security fixes as well as improvements on functionalities that directly affected the web store’s speed.

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Grasping an understanding of the new features of Magento 2 and its superior functionalities, it is easy to justify making the transition to the modern program. Particularly when the said transition leads to higher conversion rates and larger ROI.

acidgreen is an award winning Magento ecommerce web design development company with over 15 years of web design experience. Our certified magento developers, digital marketing executives and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on Magento 2 and how to get started with acidgreen’s web development services, contact us today.