31 March 2017
Search Engine Optimisation
Recently, acidgreen received our Premier Google Partner Badge and Certificate for 2017 in the mail. So, as a premier digital marketing agency, we thought we'd go through the steps it took us to get here, and why it is so important to have experts handling your digital marketing, ongoing.
Receiving a Premier Google Partner Badge essentially means that Google recognises acidgreen as an AdWord certified partner. However, what sets a Premier Partner apart from your standard Partner, is the spend requirements that need to be met from month to month, as well as additional certifications and performance requirements.
The Google AdWords Certifications fall under five categories:
Google Premier Partners are frequently invited to exclusive Google events and training programs that enable agencies access to different levels of training and support. Above this, acidgreen regularly schedule one on ones with our Google Account Manager to talk strategy and optimisation logistics for our clients. These unique opportunities then allow us to pass on our acquired knowledge to our clients personally - knowledge that is not accessed anywhere else.
It's no hidden secret that digital marketing is a far cheaper solution than that of the traditional kind. But the advantages don't just end there. That's why it is used by thousands of small, medium and large organisations all over the world.
PPC and online marketing in general has a staggering 54% rate of generating successful leads.
Okay... but why else?
Because these organisations are smart enough to realise that by advertising on search engines such as Google, they are tapping into a gargantuan number of people who search for products, information and services online every single damn second of the day.
Google's share of the global digital advertising market was at 31.1% in 2016, and that number was even higher for mobiles; 40.5%.
Advertising on the digital scope - and more specifically, Google, with a professional Google Partner has direct potential to lead consumers who are looking exactly for your product/service right to your site. This has a two fold advantage: it increases brand awareness across a much larger audience (of your choice) and will substantially increase your conversions and ROI.
What's more: You choose who, what and when to optimise your ads to.
Maybe you're a B2B and you don't really make much revenue over the weekend. That's easy, just schedule your AdWords campaigns not to show after business hours.
Maybe you're a B2C ecommerce apparel store and you're appealing to the younger demographic who like to spend 23 hours of the day scrolling through their smartphones. Fine, that's easy, too. You'd benefit by optimising for mobile searches over that of desktop and tablet.
Unlike other forms of marketing, using AdWords allows you to control your advertising costs. And a Premier Google Partner has the experience to tell you exactly what you should be spending for your individual business. Each campaign that is setup within your account is controlled by a set budget of your choice. And what's even better? There's no limit to that budget. If you're just testing the waters, start small... then start raising the price as your leads start to grow, and trust me, they will grow.
According to a report produced by Moz, up to 80% of search results now contain AdWords ad placements, whether that be a text ad, display ad or product/shopping ad. Moreover, these ads cover 85% of the space on a singular search page. That's a huge number when you're considering attaining a larger audience.
SEO is amazing. We all know that. What isn't so amazing, however, is the time it can take for any of your optimisation tactics to come into place. In fact, you may not see your organic rank move up for months. That's why PPC platforms such as Google AdWords is a good resolution. The rewards are immediate and your ads can be paused at any time.
Being a Premier Google Partner not only means we can assist you with your PPC (pay-per-click) marketing, but we can also provide you with outstanding tips and information that will help to boost your online SEO, too.
It's commonly understood that Google's algorithm is top secret and ever-changing, but gaining first-hand insider insights is definitely a substantial benefit. As established digital marketing professionals, we'll help you maximise your SEO and guide you in increasing your online conversions .
Click here to find out more about our Conversion Optimisation tips.
If you're not already maximising your online marketing strategy to its fullest potential, then you're doing a great disservice to your business. In 2017, companies can no longer excuse themselves from the digital space - it's where the future is and it's where the opportunities will continue to grow and essentially, remain. Additionally, reaching out to the professionals to assist you in performing the best digital marketing practices is ideal - you'll only be opening more doors and more prospects for the future.
acidgreen is an award winning e-commerce agency specialising in Magento, Shopify Plus and digital marketing with over 15 years of industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.
Need help setting up your e-commerce website?Contact Us