17 December 2011
In internet marketing, conversion optimisation, or conversion rate optimisation is the method of increasing the % of visitors to your website that convert into customers. It is also commonly referred to as CRO.
Too many companies wrongly focus on ‘website traffic’ or ‘page rank’ and forget the most important factor – getting leads/sales. We have had countless experiences where actually a reduction in traffic and page position has resulted in a significant increase in online conversions. Quality is more important than quantity!
Would you prefer 10,000 unique visitors per week with a 2% conversion rate (200 sales per week) or would you prefer only 5,000 unique visitors per week with a 12% conversion rate (600 sales per week)? This should be a rhetorical question though unfortunately this is a question that does need to be asked and explained to most companies.
I blame this industry ignorance on the plethora of marketing companies offering so called ‘optimisation’ services. They guarantee an increase in traffic or a #1 position on Google, though neither strategy can guarantee an increase in sales. I am not going to deny they can help towards this goal though they should definitely not be the focus of any online strategy.
Traffic is worth nothing unless those web visitors take action on your site!
It is cheaper to increase the conversion rates of existing traffic than it is to increase site traffic, and certainly more effective. With our CRO services an increase in conversion rate of over 50% is not uncommon, and the optimisation continues to drive leads/sales long after completion.
Our Conversion Rate Optimisation (CRO) services include Landing Page Optimisation, A/B Multivariate Testing, Cross-service ROI tracking, User Experience Design, Web Analytics Analysis, Abandonment Reduction and Usability Testing.
For more information on how we can increase your website conversions simply contact us.
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