By Author admin

Big news! Datasolution acquires acidgreen

We are thrilled to inform clients and partners that acidgreen has been acquired by leading international digital commerce agency, Datasolution.

Datasolution has more than 110 staff, 150 clients and offices around the globe in Paris, Lille, Nantes, Lyon, Toulouse, Bordeaux, Dublin, Hong Kong and New York.

With global expertise, Datasolution has successfully delivered complex, experience-driven commerce solutions across B2B and B2C for some of the world’s leading organisations.

“I am delighted to welcome acidgreen. This acquisition allows us to consolidate our international presence. The synergies between our companies will enable us to offer even more services to all our customers. Our ambition is to support our customers in their worldwide deployment. We now cover three regions: EMEA, Americas and finally APAC, thanks to acidgreen.” says Jean-Claude Nogues, CEO, Datasolution.

This acquisition takes the merged acidgreen/Datasolution team to over 180 staff making it one of the largest and most experienced digital commerce agencies in APAC.

Mike Larcher will remain as CEO and continue to lead and grow the acidgreen team in Australia, as well as assist with global expansion.

“This merger and acquisition is exceptional news for digital commerce in Australia and all current and future acidgreen clients. We can now offer more services and have even greater capacity and capabilities to deliver, support and optimise our client’s digital commerce stores. I look forward to continuing the growth and success of acidgreen in APAC.” Mike said.

After 19 years of prosperity in Australia the acidgreen brand will remain, though now backed by an international powerhouse to help the company reach new levels of success. The addition of new team members across the globe accelerates acidgreen’s capacity to deliver superior solutions and provide world-class support to its clients.

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Shopify Plus vs BigCommerce Enterprise

Shopify Plus and BigCommerce Enterprise are two of the leading contenders when it comes to cloud-based e-commerce platforms in the eCommerce market. For enterprise level brands, both platforms, Shopify Plus and BigCommerce Enterprise, are top contenders offering sound design, mobile-friendly features, and around the clock 24/7 customer support services.

Whether you’re new to the game or looking at upgrading your current platform, you’re probably wondering which is better for your needs and your big business. BigCommerce vs Shopify? Which will support your requirements as your business grows?

Shopify Plus or BigCommerce Enterprise? Below, we’ll take an in-depth look comparing these two leading cloud-based e-commerce platforms. We’ll go through the specific advantages and disadvantages of each platform so that you’re able to make a better, well-informed decision.

What Is An eCommerce Platform And Why Is It Important To Have One?

eCommerce platforms are fundamentally the backbone of any online retail enterprise. We often underestimate the complexities of these business operations but an eCommerce platform can provide a suite of functionalities to help enhance your business functions. CRM capabilities, tailored web design and warehouse inventory management are just some of the features that an eCommerce platform can provide.

With the rise in focus on a seamless mobile responsive site, an integrated M-commerce (mobile commerce) functionality of an eCommerce platform is just what we’re after when looking at why a powerful eCommerce platform is just so important for any online retail operation.  

What Is Shopify, What is BigCommerce Enterprise? And Why Compare Them?

Shopify Plus and BigCommerce Enterprise are two of the main contending platforms for businesses with a revenue of over $1 million per annum. Both are unlike on-premises eCommerce solutions (such as Magento) and are hosted as software-as-a-service (SaaS) which requires significantly less support and development.

Who Came First And Which Is Bigger?

Shopify was first to market with its Shopify Plus Enterprise-level product being launched in February 2014. BigCommerce soon followed suit with the launch of its BigCommerce Enterprise being launched in May 2015.

BigCommerce merchants sell to 150 countries around the world and generate roughly $9 billion in sales. On the other hand, Shopify Plus merchants sell into 175 counties and generate about $60 billion through the platform.  

Merchant Annual Growth

Today, a few years down the track, both platforms have considerable experience under their belts. So, let’s allow the numbers to do the talking. On its homepage, BigCommerce boasts a healthy average of 28% growth for merchants, which is about twice the industry average. As for Shopify Plus, their homepage cites an 126% growth year over year, a substantial difference, benefiting their merchants – and ultimately the bottom line!

Scalability

The ability for your e-commerce platform to grow as the business grows is an important factor to consider. How a platform can help your brand to grow can be a measure of its scalability. If you’re looking at scaling your brand, you will likely be exposed to increased traffic and markets. With that, comes its own set of complexities. Both platforms boast industry-leading uptime, especially important when encountering the unexpected, such as an increase surge in sales orders.

Both platforms have autoscaling and can handle any traffic you send at them. Shopify Plus though delivers page speeds three times faster than BigCommerce.

Customisation

For many merchants, the ability to customise their storefront to suit their brand’s unique design is a number one consideration. Many platforms have limitations which can lead to frustrations and one of the main reasons why many re-platform their eCommerce site.

Shopify Plus offers “Shopify Scripts” which allows for your brand to be more flexible, giving your developers the ability to customise scripts, including shopping carts and checkouts. Similar to Shopify Plus, BigCommerce Enterprise allows for customisation with HTML and CSS codes.

Themes

Choosing a theme is a major part of customising your storefront. The Shopify Plus platform offers a sophisticated library of themes allowing for complete customisation and virtually taking out the need for manual page manipulation. BigCommerce Enterprise also offers an array of customisable themes with an “advanced customisation framework” which allow for appealing storefronts to be created without the need to write any code.

For us, what sets these apart is the design library of Shopify Plus and the many choices that come with it. Understandably, they’ve been around for longer and with that, more time to perfect its library and a bigger overall design team.

Pricing

With Shopify Plus, pricing per month is roughly based on the turnover of your shopfront but is largely merchant dependant. Pricing starts from $2000 per month but can increase based on your GMV (gross merchant volume). To put the cherry on top of it all, ongoing costs are at a minimum: no additional 3rd party hosting costs or hosting managed service fees.

BigCommerce Enterprise have pricing plans starting from $1000 per month, which again can vary depending on your storefront and sales. We have however seen some top merchants quoted up to $15,000 per month. The pricing with all inclusions scales quickly.

The Comparison

Below, we’ve put together a summary to compare the similarities and differences of Shopify Plus vs BigCommerce Enterprise

Shopify Plus vs BigCommerce Enterprise

Which is the best Enterprise eCommerce platform?

Shopify Plus BigCommerce Enterprise Winner
24/7 priority support Yes Yes Tie
Merchant success manager Yes (free) Additional cost Shopify Plus
Sales via platform $60 billion $9 billion Shopify Plus
Page load 3 Times Faster Fast Shopify Plus
Merchant annual growth 126% 28% Shopify Plus
Apps 2000 400 Shopify Plus
Theme Options & Customization Huge Selection / Quality Fewer options Shopify Plus
Uptime 99.98% 99.99% Tie
Total merchants 600,000 60,000 Shopify Plus
Enterprise merchants 5,000 500 Shopify Plus
Monthly cost (from) US$2000 US$1000 BigCommerce Enterprise
Customisation Via Shopify Scripts and Apps More flexible (handlebars with javascript) BigCommerce Enterprise
API calls p/h 10-15 Calls / Second Per Key – Soft Limit 100s of API Calls Per Second BigCommerce Enterprise
Checkout customisation Cart Scripts Possible Tie
One-page checkout* No (Possible With App) Yes BigCommerce Enterprise
Features/innovation Market Leader One Step Behind Shopify Plus
Product Options and Attributes 3 Options Per Product With 100 variants 600 Variant SKUs And 250 Option Values BigCommerce Enterprise
Product Search & Filters Limited (Requires Apps) Robust Product Filters And Search Options Built Into Their Platform BigCommerce Enterprise
Security Level 1 PCI DSS Compliant Level 1 PCI DSS compliant Tie
Wholesale Limited Via Wholesale Channel Better BigCommerce Enterprise
Admin User Experience Intuitive Not As Intuitive Shopify Plus
Multilingual & Multi-Currency Limited (Clone Stores) Not As Limited BigCommerce Enterprise
Discounts & promotions Script Editor and Launchpad 70+ Different Tie
Replatform SEO Traffic Control App Manual Shopify Plus
Discounts Good Better BigCommerce Enterprise
Marketplace channels 20+ Channels Less channels Shopify Plus

Total Winner: Shopify Plus

Conclusion

To conclude our big debate: Shopify Plus vs BigCommerce Enterprise. Which one has come out on top? Both platforms are major contenders on the market today as sophisticated eCommerce platforms, bringing with them both a host of powerful tools. Although they are similar in many respects, there were some standout points making Shopify Plus the winner today.

Still unsure which eCommerce platform is best for business needs? Contact acidgreen for a no-obligation consultation. Our expert staff will walk you through the best solution for your brand, so contact us today for a free quote.


acidgreen is an award-winning e-commerce agency specialising in Shopify Plus, Magento and digital marketing.  With over 18 years of industry experience, we know how to read big business and understand what features your eCommerce store will benefit from. Our qualified team of developers and digital marketers are here to create websites that generate the highest conversion rates and outstanding ROIs. Give us a call today to learn more about our services.

 

By Author admin

The Ultimate Guide to eCommerce Product Recommendations

Give your customers exactly what they want and at the time they’re most engaged using product recommendations.

What Are Product Recommendations?

Product recommendation algorithms present online shoppers with a personalised selection of the most relevant items for them in real time. They have become incredibly popular on eCommerce websites and email campaigns, most notably on Amazon which has integrated recommendations so well across their website that an estimated 35% of all sales are driven by their recommendation engine.

eCommerce personalisation tools like our partner Barilliance provide informed product recommendations based on both individual and aggregate browsing behaviour and purchase history. These tools help to shape unique experiences across the buying process for each of your customers, providing undeniable benefits.

Read on and find out how product recommendations can improve your website’s user experience and ultimately boost your profits.

How Will Product Recommendations Benefit My Business?


Skyrockets Conversion Rate

First thing’s first, we know that your bottom line is the most important to you and the effect of product recommendations on conversion rates is nothing to be sniffed at. In fact, Barilliance has found that customers who click on product recommendations have a conversion rate 5.5 times higher than those who have not.

By showing a customer the right content at the right time, you can reach them at the moment they’re most open to making a purchase.

This rate is so high because it optimises product discovery where customers are exposed to items deeper in your product line that suit their tastes that they would otherwise not have found by themselves.

While 20% of products may account for 80% of your sales, this type of personalisation enables you to boost the ROI on long-tail items in your product line that may currently have a low turnover rate.

Boosts Loyalty and Repeat Purchases

Crafting this personalised experience for shoppers where they feel valued and seen by your site is also instrumental in building loyalty and repeat purchases.

By showing customers what they want to see and saving them the effort of performing multiple searches, you are creating a good user experience and improving customer satisfaction for both new and returning visitors alike. Data from Salesforce has proven that shoppers who clicked a recommendation were nearly twice as likely to return to a website. Over the long-term, this has the effect of boosting the holy grail of customer lifetime value.

Increases Average Order Value and Average Number of Items per Order

Recommendation engines also have the effect of increasing your average order value by up to 50% as well as raising the average number of items per order.

This happens as a result of creating product bundles, showing highly relevant products when a customer is in the mood to buy, triggering impulse purchases and more that we will cover below.

eCommerce Product Recommendations - Product Bundles

Drives Traffic

Looking for ways to make your campaigns stand out? Try adding some dynamic product recommendations into your emails.

Email marketing is renowned as the channel which generates the most ROI for a site and a large part of that is because they provide personalised content directly to a customer.

With Barilliance, you can integrate their product recommendation blocks directly into your existing templates no matter which email provider you use.

By enticing customers with such relevant messaging, you can boost your email clickthrough rates by 35%, driving more and more traffic to your website.

How and Where To Effectively Implement Product Recommendations

Phew! Those are some enticing benefits.

So how can you capitalise on the data that your customers are giving you?

When implemented correctly, product recommendations work nearly everywhere an eCommerce site, for example on the home page, category pages, product pages, cart page, 404 pages and more, and is also very successful when used in email campaigns.

Below we have summarised the best product recommendation blocks to use and where to place them, covering those that use personalised data, aggregated data and product data.

In all these strategies, you can customise the underlying rules of the recommendation engine to include and exclude specific products and categories from the recommendations based on your individual company needs.

Personalised Data

Customers want to feel seen and understood when shopping on your website, which is why capturing individual data and using that to provide recommendations that are unique to them is always the best way to go.

Recommended For You

With the clickthrough rate of personalised ‘Top Sellers’ recommendations 200% higher than recommendations that aren’t personalised, it’s easy to see just how effective these are.

Recommendation engines like Barilliance take into account the browsing patterns in the current session to determine a customer’s intent and combine this with their historical habits and purchase history.

For example, if a customer sorts a category by low to high price, the algorithm can infer that they are price sensitive and recommend them cheaper products or those that are on sale, or if they have bought medium sized clothing in the past, they will only be shown products that have stock available in that size.

This is also combined with data from other visitors who have made similar choices in order to provide the best recommendations.

As such, personalised recommendations work anywhere on your website, even on 404 pages which encourages a customer to continue browsing instead of leaving your site altogether. While a mix of the most relevant products for an individual could be shown on the homepage, for category pages, consider segmenting the recommended products so they match the category the visitor is currently browsing.

Even after a purchase has been made, you should still be showing personalised recommendations. On the checkout success page, thank the customer for their order while suggesting even more products that they may be interested in to encourage repeat sales.

Personalised product recommendations also work really well in email campaigns. Embed a personalisation block into the template of your regular newsletters, or even better, recommend more relevant products in the last email of your abandoned cart series when it is clear that the customer is no longer interested in the product they left behind.

As Barilliance dynamically generates the recommended products at the time the email is opened, this means they are always up to date with the data you have on that visitor.

eCommerce Product Recommendations - Recommended For You

Recently Viewed

Have you ever had a product catch your eye as you’re browsing through a store but when you finally make up your mind to buy it, you’re unable to find it again?

If a customer can’t find a product, they can’t buy it. It’s as simple as that.

Help your customers avoid this problem by providing them with access to their browsing history.

This is an especially suitable feature for stores where customers regularly purchase the same items, like in supermarkets.

Aggregated Data

Data compiled from the actions of previous visitors to your site highlights trends and relationships that humans may overlook.

Much like how customers trust reviews from their peers rather than messages from the company itself, these recommendations indicate the endorsement of a product by other shoppers and make a compelling argument for someone to also purchase them.

Best Sellers & Popular Products

Highlighting your best sellers and most popular products on your homepage is a highly effective tactic for giving new visitors to your site a better understanding of your product offerings.

It also helps to capture the interest of those who are just browsing and aren’t looking for anything specific as it lends social proof to certain items and makes a customer feel confident about purchasing it.

When you haven’t gathered enough data on a particular customer to show them personalised products, these types of recommendations also work as a good fall back option both on your website and in emails.

Optimise this feature by segmenting the items displayed to be more specific to the category a visitor is currently browsing.

“People Who Liked This Also Liked” & “Frequently Bought Together”

Through combining information from a large number of visitors about which products are viewed or purchased in the same session, recommendation engines can be used to automatically bundle products together.

Algorithms can predict product preferences in a way that you cannot, and you can use this to recommend relevant items to visitors even if you don’t have personal data about their tastes.

Much like how displaying ‘best sellers’ is effective, customers perceive these products to be approved by other shoppers similar to them, and they are influenced to view more and more items on your website.

The result is that your average order value receives a boost as customers are easily made aware of items that they might want or need without them having to do additional research.

This type of recommendation is especially effective when shown on the cart page as it reaches the customer when they have committed to a purchase and triggers further impulse buying.

eCommerce Product Recommendations - Frequently Bought Together

Product Data

For those who want more control over what products are recommended to a potential customer, tools like Barilliance allow you to manually select and filter the products shown.

Related Products

Much like how the “Frequently Bought Together” strategy makes use of automatically created product bundles that encourage customers to spend more on each order, you can also manually control which related products are displayed on product pages.

If a customer is still researching and deciding between products, promoting alternatives and substitutes encourages them to keep browsing on your site instead of abandoning you for a competitor’s site to find items that better meet their criteria.

You can also use this opportunity to upsell similar products that have more features and are sold at a higher price point.

By showing products that are related on the features and functions level, you improve the user experience as visitors who have an aim in mind don’t have to take a step back and begin their search from the category page again, they can flow from product to product until they find the right one.

Compatible Accessories

Using recommendation engines to cross-sell on the cart page can also increase your average order value and number of items bought per order. This involves matching your product range with their corresponding accessories, for example a dress with coordinating shoes and a bag, so customers can shop a whole outfit in one go.

Keep in mind that this may require some manual effort to set up, especially for electronics and the like where you must ensure that the add-ons you’re suggesting are actually compatible. You don’t want to recommend a bluetooth mouse that doesn’t actually work with the tablet the customer is looking to buy.

This type of recommendation is also very effective to use in an automated follow up email that you send after a customer has made a purchase. For example, 6 months after a customer has purchased a printer from you, check in with them and see if they need to purchase more of the related toner.

Get Started Now

The earlier you set up product recommendations on your site, the earlier the algorithm can start gathering data to provide more accurate suggestions.

Not sure which of the strategies are best for your business? Contact us today and we will analyse your site and devise the best plan for you.

acidgreen is an award winning eCommerce agency specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.