Optimisation

Optimisation

It takes less than a second for a consumer to form an
impression of your site

Business Intelligence, Analytics and Dashboarding

Whether it’s through acidgreen’s Business Intelligence software (ABI), or other BI software, our customer success team possess a customer centric approach to business intelligence metrics; by doing so, we are able to identify our clients most valuable customers, products and marketing channels. We use these comprehensive business intelligence tools to help transform our clients data into actionable insights; these insights help to incite successful marketing strategies and remove any guesswork.

We take advantage of available data to apply optimisations and give our clients the best chance of success

Site Speed Optimisation

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors. Even a 1-second delay in page load time can potentially cost you millions in revenue. acidgreen has the expertise to optimise the speed of your site performance to ensure you don’t lose any sales due to high abandonment rate or an unsatisfying user experience.

A big congratulations to everyone at acidgreen.
They took our brief and delivered the goods.
Peter Krideras – Bing Lee
 

Personalisation and Marketing Automation

With just under 20 years experience in digital commerce we know that the most profitable sites are the ones that build and retain meaningful relationships with their most valuable customers. Years of experience has shown us the only way to do this at scale is to couple a robust marketing strategy with artificial intelligence (AI) software. Why? For enhanced personalisation and marketing automation. Our customer success team will help you to get the most out of these exciting tools, and most importantly, ensure that it is consistent with your unique brand voice, marketing objectives and customer acquisition strategies.

Design Testing and Optimisation

What works on one site, won’t necessarily work for another. That’s why we never undervalue the importance of testing. You can record videos of your users, study the heatmaps, have a card sorting workshop, perform sufficient competitor research and have total buy-in from all stakeholders, only to find that it hasn’t improved conversion rates in the slightest! Testing and optimisation is a process, and in the short term, doesn’t always produce the quick-wins. However, if you’re a mature site with enough traffic to justify testing, you will experience first-hand how powerful a data-driven approach to design optimisation can be.

Lets go. Start your project now

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