An email inbox is a very busy place! With thousands of messages and other distractions your subscribers may only give your email newsletter a few seconds, so your email campaigns need to be professionally designed to make the best use of the screen space and time the reader gives you.
HTML Email design is different to website design, but it should facilitate an extension of your website's branding in the same way that a website can extend a print brand.
Consumers are becoming increasingly more savvy and selective about which emails they read, and your email campaign performance and success is significantly improved by professional custom email design and best content practices.
You should have a professionally designed email template to best complement your brand and to maximise your email campaign success.
It is critical that your company's email marketing campaigns define a colour and style that complements your brand. All communications leaving your company must be presented in a cohesive and consistent manner so your subscribers can instantly recognise your company and pay attention to your message.
Brand recognition can boost your credibility, increase your long-term pipeline and strengthen your company's connection with its audience.
We can take your existing email design and optimise it to ensure it has full compatibility across all the email clients, or we can create a custom email design from scratch that will match your existing company branding and website.
Businesses should periodically refresh their look while staying true to their brand image. Consider modifying the layout of your email newsletter design every few months or using several email template designs on a rotational schedule to boost reader interest.
With a well designed email newsletter you can deliver new web pages and marketing information into your prospects' and customers' email inbox, staying in touch and in front of them with a minimum amount of effort or expense.
