Corporate Identity

Corporate identity (sometimes referred to as Brand Identity) is the distinctive characteristics or personality of an organisation, including business culture, values, and philosophy as perceived by those within the organisation and presented to those outside. It is expressed through the name, symbols, and logos used by the organisation, and the design of communication materials, and is a key factor in influencing the image of an organisation. In order to maintain a strong corporate identity, it’s paramount to establish a set of guidelines outlining the style, behavior, products, brands, and often reflects the mission statement of the organisation.

Brand Guidelines Document

After the visual identity (logo) has been completed, we'll create a brand guidelines document. This provides you with detailed instructions on how to correctly implement your new identity across all marketing material. If the Brand Guidelines document is adhered to, then you'll end up with a consistent look that will be easily recognised by customers.

Brand Strategy Consultation

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include:

• • Delivers the message clearly
• • Confirms your credibility
• • Connects your target prospects emotionally
• • Motivates the buyer
• • Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

A positive corporate identity can promote a sense of purpose and belonging within the organization and encourage employee commitment and involvement.

Creating a solid, recognisable brand will give you clear advantages over your competitors. When establishing a brand you want to emotionally connect with your business. This is usually a subliminal recognition reinforced visually that has been created through previous positive experiences, brand values, positive experiences, customer service nust to name a few. When people see your visual branding they will hopefully associate the positive thoughts with your business.