Ecommerce Magento tips: How to increase your Magento online store sales

According to Magento, Alexa rankings have suggested that 26% of the world’s top 1mil sites use Ecommerce Magento as their CMS platform for ecommerce needs. However the main problem has shifted from how to attract customers – it’s getting them to stay. Unlike person-to-person interaction, there’s no one to use the power of persuasion and body language to give you a moment of their time and listen to the new stock, the latest range on the market or attempt to make a compelling sales pitch. In order to help you out, here are a few tips to generate a booming business and convert the skeptics into customers who can’t get enough:

eccommerce concept 2 1057092 1279x852 Ecommerce Magento tips: How to increase your Magento online store sales

Create a simplified check out process

At times, customers abandon their shopping carts because the check out process is too complicated, something which does not accommodate someone who is constantly on the move. Ecommerce Magento‘s one-stop check out extension minimises the information needed from customers and prioritises the transaction instead, thus helping reduce the number of abandonment issues and increases the buyer success rate.

Have an online wishlist

This caters for people who do not have the funds but are more than interested in making a transaction at a later date. It is crucial to pay attention to these people. Not only does it alert the store to what kind of products are popular (and to make sure there is stock available), but it also opens up a gateway to boost sales: by offering a “Share to Social Media” button that shares the wishlist with the customer’s friends and family. This is particularly beneficial for holiday seasons, anniversaries and birthdays, much like your age-old registry, but online!

Multi-lingual and Geo-targeting

It’s important to understand that international customers is part of your buyer pool and abandoning their needs is a dangerous choice as you could potentially lose a huge percentage of sales. It is thus advisable that your store caters for the dialect of the geographic region they are browsing from by setting up multiple sites with their currency and language already set up. Ecommerce Magento can geographically pin them based on their internet addresses and redirect them to the appropriate site automatically.

Responsive design

With smartphones becoming more powerful with each update, you can do almost anything on them: which includes shopping. Customers especially on the go will want to access your website from a variety of devices and your store should therefore be correctly displayed according to the parameters of the screen. The Magento online store features a responsive and scalable design that can adapt to any device the store is being accessed from, which keeps your smooth customer experience happening regardless of where they’re shopping from and prevents them from exiting the website out of browsing difficulty. Lets face it – no one wants to keep zooming in every time the browser refreshes.

Keep it Simple

Your number one goal is to make sure the customer leaves with a transaction, so make sure that is also your website’s primary goal. Try and avoid huge fancy layouts and keep your priority on displaying your products as neatly as possible. Magento offers an array of customisable skins to cater to your company’s image and vision.

For additional information on how to attract more traffic and revenue to your website, feel free to check out our post on some SEO Magento tips which can help increase your company profit.

-

Acidgreen is an award winning magento company  and one of the first official Magento Partners with proven experience in successfully delivering magento development projects for top brands in Australia. With over 15 years e-commerce experience,  our certified magento developers are highly qualified to create web stores that generate the highest amount of conversions and provide the best ROI. For more information on our magento web development services and how to get started with Acidgreen, contact us today.

Usability, SEO and Marketing

Usability and SEO usually go hand in hand, with most usability guidelines very similar to SEO guidelines. In general, a site that is well laid out with a clear navigational hierarchy will be equally friendly to both users and search engine crawlers.

Usability is a measure of how easily a site can be used for all types of users. This is often an overlooked element in both site design and development. In terms of marketing, usability can be thought of as a means of designing a site so that users are given every opportunity to perform the action that is desired. During the design and development of a site, and well after, the question should always be asked: is there a clear ‘call to action’ on every page? Is every page effective in conveying the message of the business? Is every opportunity taken to convert visitors into customers?

With increasing search engine traffic, and search engines often delivering traffic to specific deeper pages, it is extremely important, from a marketing perspective, that every single page is geared towards funnelling users to pages that are most likely to have a positive outcome.

Beyond that, there are often elements of a sites design that while functional, are far from ideal in terms of marketing. These elements can include 404 error pages, redirects, dynamic URL’s, Flash, and frames.

If a product, special or other time sensitive item is no longer available, users should be given an explanation of what happened and presented with as much of the sites functionality as possible. For instance, if a user intended to access a site, it is important that if the page no longer exists every opportunity be taken to offer that user full access to the remainder of the site.

Web users will not spend time discovering every page on a site. Instead, they would want access to the information they most need – fast. Anything that hinders a sites ability to give users this access also hinders its ability to effectively generate revenue.

SEO often helps with this task as users are taken directly to the area of the site that interests them and also encourages users to make use of a particular product.

Acidgreen takes the time to discover your business objectives so that your website visitors become customers. Contact us for further information.