Magento store development tips: Things to avoid

Magento. One of the world’s leading digital commerce platforms. Used by 13% of the industry, Magento store development provides a flexible framework for maximum control. From the singular dashboard, custom themes and store designs, all the way through the inventory management, the best of the best stops here.

However, using Magento is only half of the equation. The platform you use is irrelevant if it’s not properly utilised for customers and increasing overall brand value. As the site owner or developer, it’s your responsibility to avoid common mistakes during the Magento store development process. If not designed properly, you run the risk of affecting conversion rates and failing to deliver a premium digital shopping experience for your customers.

Below are six common mistakes that you could unknowingly make when building a website:

Magento Store Development: What to Avoid

magento store development Magento store development tips: Things to avoid

1. Using default settings

Understandably it’s tempting. If it fits the bill, why bother tweaking something that doesn’t need a tweak? However using these settings will damage your search engine rankings and thus your click-through-rate. Avoiding the following areas will minimise this risk:

Default homepage:

Have you ever come across a successful Ecommerce store with ‘Home’ as the title of the homepage? Maybe back in the old days, but Google’s updated algorithm now requires a primary keyword followed by the secondary keyword for the home page title.

Solution: Use the name of your brand as your landing page title.

Default descriptions:

One of the fastest way to kill your customer’s experience and search engine rank. Physical store fronts allow products to be personally examined. Digital stores shoppers only rely on photos and information to be convinced that they should make a purchase. The dodgier the description, the less likely a transaction will occur. In addition, you should also avoid using the original manufacturer’s description. Google can easily identify duplicates and decrease the search engine rank of your store.

Solution: write a fresh and SEO-friendly content for every product.

Default Magento XML sitemap:

Sitemaps help you increase the ranking of your store on Google, Yahoo and Bing. However most store owners forget to add sitemaps during the Magento web development process, or refresh the setting whilst putting the site on live.

Solution: Create or upload a new site map or use premium Magento Sitemap extensions.

2. Poor theme choice

Magento store development websites offers an extensive theme choice for your online store front. However during the Magento web development process, the following errors need to be avoided:

  • Basing their decision on personal choice rather than customer suitability
  • Choosing heavy themes that slows down responsiveness of the site after adding new products or extensions.

Solution: Choose simple and user-friendly themes that offers unlimited customization option and doesn’t reduce loading speed (20 microseconds).

3.  Layered navigation issues

In this type of navigation, different categories are organised on one page. However due to the design of this, users can face overlapped categories, obscured images and slow loading speed. These obstacles can be enough to immediately leave the site and thus decrease your sales.

Solution: Make use of Ajax navigation for easy product filtering and don’t allow search engine crawlers to crawl via your pages.

4. Shared resources and server

Technically Magento powered stores can be shared with other stores and websites on the server, which is something that must be avoided if you don’t want to taint your online reputation. It reduces the website loading speed and makes the website vulnerable to hackers, exposing your customer’s sensitive information and affecting your Magento store sales.

Solution: Configure your store to another server of your choice. MySQL and PHP5 are highly recommended.

5. Unresponsive Site

The number of people using mobile now outnumbers those on desktops and this gap is only set to increase over the next few years. A responsive website automatically adjusts itself according to screen size without compromising content and accessibility. This is a powerful and necessary feature to have if you don’t want to see your sales drop to oceans bottom. Users are quick to exit sites that haven’t been optimised for mobile-friendly access – and given the mobile usage rate, that’s too many customers you’re potentially losing.

Solution: Ensure your website is responsive and scalable to maximize user-friendliness.

6. Underestimating SEO

Many people believe that the era of SEO is just about over and it’s not a bad assumption to make. Many online retailers turning to celebrity endorsements or social media influencers to make themselves known to the public and in some ways, it’s more effective than how your website ranks on search engines. However it’s a poor move if it’s the only brand marketing tactic you rely on. If your chosen public figure does not have the right audience mix, you’ll find it’s ineffective and a waste of money. Instead, focus on who you want to attract and incorporate keyword research in different hot spots of your website. Product titles, descriptions and even blog posts will unlock the door to skyrocketing sales.

Solution: Create various SEO-friendly blog posts and utilise social media sharing for maximum audience reach.

As you can see, it is not essential to develop your Magento store from scratch to improve sales. A few minor modifications can significantly boost your sales and audience reach to surprising numbers. However as effective as these tips are, it’s only the start. It’s important to still be updated in the latest audience trends and continuously update your website strategies to improve your online shopping experience and online reach.

Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to deliver Magento store development results that generate the highest amount of conversions and provide the best ROI. For more information on our Magento ecommerce stores and commerce expertise and how to get started with Acidgreen’s magento design  and development services, contact us today. 



Magento support and optimisation

Magento Australia 2015 – Online retailers are quickly realising that ecommerce sites work best when they’re powered by the Magento platform. Magento is open-source, so companies aren’t locked into proprietary systems that require major overhauls when changes are necessary. It integrates easily with all of your existing systems, handles high levels of traffic, and is affordable compared to the alternatives.

And when these companies decide to move to Magento or optimise their existing store built on the platform, they’re also quickly realising that acidgreen is the magento partner they need and rely on for the ideal experience and support.

Acidgreen is an agile company staffed with energetic young professionals that provide the highest quality magento commerce sites for online retailers large and small worldwide, and are proud certified and official partners with both Magento and Google.

Acidgreen have worked with some of the largest and most well-known brands in the world, including HP, D-Link, Holiday Inn, and Universal Music just to name a few.

acidgreen does more than simply build ecommerce websites. They are a full service, award-winning digital agency that will provide your business with design, development, ecommerce, integration, and internet marketing.

acidgreen’s best-in-class designs are about than good looks. They’re about converting visitors into sales to maximise revenues, using responsive designs for access from desktop to mobile devices and taking the full multichannel experience into account, from online to in-store which is due to their expertise and experience in magento development.

From creative design to coding to search and conversion optimisation, acidgreen will make your company’s ecommerce website an attractive and revenue generating force in the online retail world.

Contact us for a quote today for moving your ecommerce site to Magento or for the best support and optimisation available for your existing Magento websites.


acidgreen is a Google Analytics certified agency

acidgreen is a Google Analytics certified agency with onsite Google Analytics qualified consultants to support your install or advanced tracking requirements.

Google Analytics is a free to use software package but for your business to grow successfully online it’s usually required to setup advanced features such as ecommerce tracking, goal tracking or even cross domain tracking.
Our Google Analytics experts can assist you in:

  • Google Analytics setup – to setup a new Google Analytics installation, our consultants will create a new Google Analytics account and pass the tracking code to the website developers for deployment across your entire website. We will also ensure that your Google Analytics account has multiple profiles, which helps to avoid any future loss of data.
  • Cross Domain Tracking – if your company website is split into several sub domains or separate websites you will require cross domain tracking for Google Analytics to correctly record user interactions. Our Google Analytics experts will analyze your website and identify the cross over points and provide the required advanced tracking code to the developers for employment.
  • Ecommerce Tracking – by default, all of acidgreen’s Magento websites are developed with Google Analytics installed however, we can provide installation guidelines and support for custom Google Analytics ecommerce setups.
  • Advanced Tracking – to gain full insights into user interactions, acidgreen highly recommends advanced Google Analytics tracking is setup so that interactions such as form completions, file downloads or phone calls made from the website are tracked. acidgreen uses the following advanced Google Analytics tracking methods:
    Goal Tracking – ideal for form completion tracking and website usage metrics
    Virtual Page Views (used in line with Goal Tracking)
    Event Tracking – ideal for tracking video views and file downloads
    Phone Tracking – through our partnership with Delacon phone tracking, we are able to provide the top phone tracking software to all of our clients. During the phone tracking setup we integrate the Google Analytics and Delacon software so that phone calls are reported within the Google Analytics platform.

Report Creation and Scheduling – if you are unsure of how to use Google Analytics and find yourself lost within the platform, our Google Analytics consultants can create reports that provide the data you need and setup a schedule so that they are sent to you automatically.

If you would like to discuss your Google Analytics requirements further, please feel free to contact us.

Platforms we setup Google Analytics on:

  • Google Analytics in WordPress
  • Google Analytics in Magento
  • Google Analytics in Joomla
  • Google Analytics in Drupal
  • Google Analytics in Modx