Changes in technology and the way Australians spend, read and learn will be key factors determining which industries will fly and which will fall in 2012. IBISWorld has just announced the top five growth industries in 2012, with ‘Online Shopping’ being on this list (along with Diamond and Gemstone Mining, Motor Vehicle Manufacturing, Online Education and Biotechnology).
While many bricks-and-mortar retailers reported a tough year in 2011, Australia’s burgeoning online shopping industry has gone from strength to strength. IBISWorld expects this to continue in 2012, forecasting growth of 10.2% to reach revenue of $10.4 billion – representing about 5% of the total retail sector.
The industry experienced significant growth over the past five years, as consumers became more comfortable with shopping online, and as more major retailers launched online stores. Computer and electrical items are the most common online purchases.
Although computer and electrical goods are the largest online product segment, food and liquor sales are quickly catching up. In 2012, growth in online food and liquor sales will be boosted by Woolworths, Coles and Aldi all releasing smartphone apps in late 2011.
With the introduction of mobile commerce (mCommerce), Australians are increasingly using their mobiles to purchase goods at the touch of a button. Australians now have the 2nd highest smartphone usage in the world (after only Singapore).
In Australia using a mobile phone to research a purchase is also becoming increasingly common. More than 84% of Australians now use their mobiles to search for goods and services in their local area. Many Australian consumers use their mobile to find retailers, compare prices, read reviews, and receive discounts.
In the future, it will become common place for consumers to use mobile devices to assist purchasing decisions. Actually, it is expected that by 2014, mobile Internet usage will overtake desktop Internet usage. More than 1.3 million Australians are now shopping using their mobile.
2012 will definitely be the year that retailers must focus on mobile users by reaching out to them across devices with a mobile optimised website.
For more information on our m-commerce development and mobile optimisation services contact us.
In internet marketing, conversion optimisation, or conversion rate optimisation is the method of increasing the % of visitors to your website that convert into customers. It is also commonly referred to as CRO.
Too many companies wrongly focus on ‘website traffic’ or ‘page rank’ and forget the most important factor – getting leads/sales. We have had countless experiences where actually a reduction in traffic and page position has resulted in a significant increase in online conversions. Quality is more important than quantity!
Would you prefer 10,000 unique visitors per week with a 2% conversion rate (200 sales per week) or would you prefer only 5,000 unique visitors per week with a 12% conversion rate (600 sales per week)? This should be a rhetorical question though unfortunately this is a question that does need to be asked and explained to most companies.
I blame this industry ignorance on the plethora of marketing companies offering so called ‘optimisation’ services. They guarantee an increase in traffic or a #1 position on Google, though neither strategy can guarantee an increase in sales. I am not going to deny they can help towards this goal though they should definitely not be the focus of any online strategy.
Traffic is worth nothing unless those web visitors take action on your site!
It is cheaper to increase the conversion rates of existing traffic than it is to increase site traffic, and certainly more effective. With our CRO services an increase in conversion rate of over 50% is not uncommon, and the optimisation continues to drive leads/sales long after completion.
Our Conversion Rate Optimisation (CRO) services include Landing Page Optimisation, A/B Multivariate Testing, Cross-service ROI tracking, User Experience Design, Web Analytics Analysis, Abandonment Reduction and Usability Testing.
For more information on how we can increase your website conversions simply contact us.