By Author admin

Acidgreen launches one of Australia’s first Magento 2 sites

Acidgreen, a multi award winning digital agency, is proud to announce the launch of one of Australia’s first Magento 2 sites, featuring boutique store Classic Spirit.

Classic Spirit Magento 2

Located in Mosman, Classic Spirit aims to mix travel and style which is perfect for those wanting to remain fashionable on the move. They provide the ultimate curation in women’s clothing, fashion and accessories, allowing their customers to discover the ultimate travel capsule closet with timeless pieces that can be used in an array of looks.

Customer experience is a serious priority to Classic Spirit and valued the personal care that was displayed with anyone who walked through the door. The team behind the brand needed a website that would reflect this experience online.

ClassicSpirit_NewArrivals

 

In order to make this a reality, a seamless and dynamic website using the e-commerce platform giant was created, making it one of the first Magento 2 sites in Australia to exist.

Magento has been highly regarded as the top choice for medium to large company retail sites as it offers a customisable, scalable and streamlined platform for their users to enjoy. With 14% of the online retailer market using Magento, experts expect the number of Magento 2 stores to grow rapidly within the next year as Magento 1 is slowly fazed out.

Classic Spirit Magento 2

Classic Spirit becomes one of Australia's first Magento 2 sites

Having Classic Spirit representing Magento 2 sites will provide them with first class features to help them with customer retention and minimise the chances of cart abandonment, thus improving sales and success.

Acidgreen is an award winning Magento ecommerce web design development company with over 15 years of  web design experience. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento websites – that generate the highest amount of conversions and provide the best ROI. For more information on Magento 2 and how to get started with Acidgreen’s  web development services, contact us today.

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Magento store development tips: Things to avoid

Magento. One of the world’s leading digital commerce platforms. Used by 13% of the industry, Magento store development provides a flexible framework for maximum control. From the singular dashboard, custom themes and store designs, all the way through the inventory management, the best of the best stops here.

However, using Magento is only half of the equation. The platform you use is irrelevant if it’s not properly utilised for customers and increasing overall brand value. As the site owner or developer, it’s your responsibility to avoid common mistakes during the Magento store development process. If not designed properly, you run the risk of affecting conversion rates and failing to deliver a premium digital shopping experience for your customers.

Below are six common mistakes that you could unknowingly make when building a website:

Magento Store Development: What to Avoid

magento store development

1. Using default settings

Understandably it’s tempting. If it fits the bill, why bother tweaking something that doesn’t need a tweak? However using these settings will damage your search engine rankings and thus your click-through-rate. Avoiding the following areas will minimise this risk:

Default homepage:

Have you ever come across a successful Ecommerce store with ‘Home’ as the title of the homepage? Maybe back in the old days, but Google’s updated algorithm now requires a primary keyword followed by the secondary keyword for the home page title.

Solution: Use the name of your brand as your landing page title.

Default descriptions:

One of the fastest way to kill your customer’s experience and search engine rank. Physical store fronts allow products to be personally examined. Digital stores shoppers only rely on photos and information to be convinced that they should make a purchase. The dodgier the description, the less likely a transaction will occur. In addition, you should also avoid using the original manufacturer’s description. Google can easily identify duplicates and decrease the search engine rank of your store.

Solution: write a fresh and SEO-friendly content for every product.

Default Magento XML sitemap:

Sitemaps help you increase the ranking of your store on Google, Yahoo and Bing. However most store owners forget to add sitemaps during the Magento web development process, or refresh the setting whilst putting the site on live.

Solution: Create or upload a new site map or use premium Magento Sitemap extensions.

2. Poor theme choice

Magento store development websites offers an extensive theme choice for your online store front. However during the Magento web development process, the following errors need to be avoided:

  • Basing their decision on personal choice rather than customer suitability
  • Choosing heavy themes that slows down responsiveness of the site after adding new products or extensions.

Solution: Choose simple and user-friendly themes that offers unlimited customization option and doesn’t reduce loading speed (20 microseconds).

3.  Layered navigation issues

In this type of navigation, different categories are organised on one page. However due to the design of this, users can face overlapped categories, obscured images and slow loading speed. These obstacles can be enough to immediately leave the site and thus decrease your sales.

Solution: Make use of Ajax navigation for easy product filtering and don’t allow search engine crawlers to crawl via your pages.

4. Shared resources and server

Technically Magento powered stores can be shared with other stores and websites on the server, which is something that must be avoided if you don’t want to taint your online reputation. It reduces the website loading speed and makes the website vulnerable to hackers, exposing your customer’s sensitive information and affecting your Magento store sales.

Solution: Configure your store to another server of your choice. MySQL and PHP5 are highly recommended.

5. Unresponsive Site

The number of people using mobile now outnumbers those on desktops and this gap is only set to increase over the next few years. A responsive website automatically adjusts itself according to screen size without compromising content and accessibility. This is a powerful and necessary feature to have if you don’t want to see your sales drop to oceans bottom. Users are quick to exit sites that haven’t been optimised for mobile-friendly access – and given the mobile usage rate, that’s too many customers you’re potentially losing.

Solution: Ensure your website is responsive and scalable to maximize user-friendliness.

6. Underestimating SEO

Many people believe that the era of SEO is just about over and it’s not a bad assumption to make. Many online retailers turning to celebrity endorsements or social media influencers to make themselves known to the public and in some ways, it’s more effective than how your website ranks on search engines. However it’s a poor move if it’s the only brand marketing tactic you rely on. If your chosen public figure does not have the right audience mix, you’ll find it’s ineffective and a waste of money. Instead, focus on who you want to attract and incorporate keyword research in different hot spots of your website. Product titles, descriptions and even blog posts will unlock the door to skyrocketing sales.

Solution: Create various SEO-friendly blog posts and utilise social media sharing for maximum audience reach.

As you can see, it is not essential to develop your Magento store from scratch to improve sales. A few minor modifications can significantly boost your sales and audience reach to surprising numbers. However as effective as these tips are, it’s only the start. It’s important to still be updated in the latest audience trends and continuously update your website strategies to improve your online shopping experience and online reach.

Acidgreen is an award winning Magento Australia company with over 15 years of  e-commerce experience. Our certified magento developers and designers are highly qualified to deliver Magento store development results that generate the highest amount of conversions and provide the best ROI. For more information on our Magento ecommerce stores and commerce expertise and how to get started with Acidgreen’s magento design  and development services, contact us today. 

 

 

By Author admin

Magento Ecommerce Web Design – 2016 Trend Alert

Fashion, food, make up, music, whether that dress was blue and white or black and gold. Today’s culture hosts so many different back to back trends, is almost impossible to keep up. But one common denominator remains when you strip down any trend to the bone: influence. Whether it was a celebrity figurehead that allowed it to gain traction, or enough people were in conversation about a topic to break the internet, influence is key. And the ecommerce market is certainly not immune to the same social movement, influenced by the billions of online shoppers whom companies are actively scrutinising for consistent habits that will help increase overall revenue. Larger companies have marketing teams dedicated to researching and adapting marketing tactics to answer the million dollar question: what do we need to adapt to/change to ensure the continuous (and ideally fast) success of our online magento store? Here are just some of 2016’s Magento Ecommerce web design trends:

magento solutions provider
magento ecommerce web design

Mobile will continue to be a Magento ecommerce web design priority

The mobile industry is growing at an alarmingly rapid rate – by the end of 2014, a total of 3.6 billion unique mobile subscribers were reported. However according to GSMA, an additional one billion users will be added to this number by 2020, taking the global penetration rate to approximately 60%. Because of this, the importance of mobile ecommerce focus cannot be underestimated. As an online retailer, it is imperative that you are up to date with technology or have a team who specialise in this knowledge and can influence your Magento ecommerce web design to appropriately accommodate mobile scalability. In 2016 and it’s succeeding years, not adapting to this trend will most definitely lead to a quick downfall of your magento online store.

Social media is the answer

A mere few years ago, having a stellar search engine advertisement was enough to allow your magento website to gain traction. However your target audience is now revolving around social media and it’s something you need to seriously consider using to your advantage. Instagram, Facebook and Twitter are key social media platforms that can help you expose yourself to your audience and encourage them to buy your products. If done right, your notifications about discounts and special offers have the potential to go viral across the country within clicks, so start ensuring that your Magento ecommerce website caters for social media sharing. Furthermore, collaborating with major social influencers and celebrities by sending them free products for them to post on their pages can help you gain exposure, especially if you’re a start up company with a limited marketing budget.

Prioritise personal customer experience

Retail workers are constantly told that giving customers a good shopping experience is of utmost importance, and this should not be any less of a priority in the digital sphere. Providing online customers a seamless shopping experience will not only increase the chances of them leaving with a transaction, but it also a good impression thus encouraged to return. To accommodate this, allow your Magento store to facilitate streamlined checkout services and personalise your store experience for existing and prospective customers.

Online loyalty programs

Although it had a slow beginning in early 2015, it’s now starting to become a major influence for e-commerce and is expected to be a strong trend by late 2016. Loyalty programs have the potential for customer retention which is highly important – statistics show that most of your profitability will come from pre-existing customers rather than the one-off buyer. Hence, it’s important to convert your new customers to the loyalty crowd. Giving faithful clients incentives such as exclusive sales/freebie prospects, will create a strong online support community around your brand.

For more information on how to successfully implement your magento web design, contact Acidgreen, a leading Magento solutions provider in Australia today!

Acidgreen is an award winning Magento Sydney based company with over 15 years of magento web development and design expertise. Our certified magento developers and designers are highly qualified to create aesthetically pleasing magento web sites that generate the highest amount of conversions and provide the best ROI. As a leading magento company, we assure you of a well-develeoped and optimised online store that boasts of durability, efficiency.