By Author admin

Nosto Highlights Magento’s Key Trends

Before we examine Nosto’s recent 2016 report, let’s start from the beginning…

What is Magento?

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Magento is one of the most well known ecommerce names in the digital industry. It provides its customers (both B2B and B2C) with a superior and scalable open source platform to launch their online business. In 2016 alone, Magento merchants sold a combined $101 billion worth of ecommerce.

For this reason, Magento has developed a vast, loyal community.

When analysing such a global community, it is important to identify its unique trends and patterns to understand pivotal strengths and weaknesses.

One of Magento’s biggest partners is Nosto. Nosto provides Magento merchants with the capability to deliver customers personalised and guided shopping experiences on your ecommerce site. They provide services such as:

  • Facebook Ads
  • Product Recommendations
  • Behavioural Pop-ups
  • Personalised Emails

 

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Nosto’s 2016 Magento Year In Review report showcases ecommerce trends specific to Magento Merchants in 2016. The report is built on Nosto’s propriety data as well as first hand user experience. Their data was compiled by examining key data trends from over 800 million visits to Magento registered sites around the world.

It discusses (as well as offers way to improve):

  • Revenue
  • Traffic
  • Conversions

A common mistake made by many ecommerce merchants is to overlook these different categories and to analyse their online business campaign on a whole. In order to fully understand the user journey, merchants need to break down each step accordingly, especially when we are seeing a progressive growth in dynamic user activity.

The Importance of Multi-Channel Conversions

Here’s an unsurprising fact… Desktop is still number 1 in driving home conversions.

Desktop easily ranks in at the highest percentage of revenue at 57.9% and an average conversion rate of 4.31% (order value: $131 USD)

So, want to hear a surprising fact?

Mobiles have the highest % share of traffic- at a substantial 43.7% even though they deliver the lowest percentage of conversions (2.3%)

Weird, huh?

This statistic tells us two things:

  1. Your mobile site simply isn’t user friendly enough- your UX is failing.
  2. Consumers are more dynamic. They’re not necessarily unhappy, they just prefer to explore what you have to offer on their smartphone device then complete the transaction on PC or table later.

“For Magento retailers, in many ways desktop is still king, but so too is the opportunity that lays in mobile clear”

Merchants should definitely examine this as a possible mobile strategy indication and perhaps think about mobile engagement as a beneficial path towards consumer conversion, but not necessarily the final stage. Conversions are becoming more and more mult-channel and it is clear from the data that mobile devices are favourable in terms of product exploration.

Don’t underestimate its importance!

Nosto’s tips to improve metrics revolve around optimizing your SEO. Search engines i.e Google, remain the biggest sources for traffic to your ecommerce site. Never stop trying to get that top ranking position. Set relevant keywords, both long and short tail. Make sure your landing page is easily readable. Does it have:

  • Visible call-to-actions
  • A ‘contact us’ tag or page link
  • Clear logo & banner head
  • Product previews
  • Content

You must utilise the advantages of content marketing!

The great thing about content marketing is that’s it’s a very subtle sales technique- consumers don’t even realise they’re being manipulated. It’s not so demanding and in-your-face. Ultimately, by producing informative topical trend pieces consumers are more aware of your brand and what you’re selling. It gives you a platform to explain to them why exactly they need your product/services.

Maximise your Social Engagement

 

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Engagement with your audience is fundamental and the best way to achieve this is by being active across multiple social media platforms. This means getting involved in current trending topics and producing compelling, entertaining content.

Start a competition. Offer discounts to network followers.

Another great way to achieve successful network engagement is by reaching out to the right people. Identify social media stars with large social media followings as well as popular platforms that have a large fan-base. Send them free product samples, share their content. Encourage them to feature your brand!

Say Yes to Digital Advertising 

Digital advertising allows for very specific targeting options which allow you to hone your message and give higher returns.  Perhaps consider dynamic product level ads that display your top sellers. After all, these products are the ones that are most likely to convert.

Once they get to your site, make sure they don’t go elsewhere. This goes back to optimising your sites content. Make sure it’s aesthetically appealing, yes, but also make sure it’s easy to use e.g. streamline your payments and improve your UX.

Be sure to communicate to your audience your unique selling propositions throughout the entire customer journey. Consider sale techniques like free shipping, or personalised discounts when purchases are over a particular threshold.

The average consumer visits a site between 1.80- 1.85 times before making a decision. Techniques like cart abandonment emails are a great way to in persuading them to come back.

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Use personalised recommendations such as, ‘shop the look,’ ‘related products’ or ‘customers who bought this also bought’ on your sites checkout page. This is also a great tool for remarketing.

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Remarketing/retargeting is a proven successful way to convert customers. It’s also proven to be more profitable. Use dynamic ads and maximise the number of products you are able to display to a consumer. Be sure to make them relevant!

Nosto’s Key Takeaways 

With the increase of multi-channel usage by consumers, we can see from Nosto’s Magento data, that consumers are becoming more and more multi-channel present. This means that making sure your site is optimized across all devices is imperative.Target relevant audiences only. Your bounce rate will sky rocket if your reel the wrong crowd in- this will also decrease the value of your SEO. To prevent this, make sure shoppers know exactly what you’re selling-  what your products features and benefits are.
Break down your marketing plan and figure what’s working and what isn’t.

Acidgreen is an award winning e-commerce agency  specialising in Magento and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Ecommerce Magento tips: How to increase your Magento online store sales

According to Magento, Alexa rankings have suggested that 26% of the world’s top 1mil sites use Ecommerce Magento as their CMS platform for ecommerce needs. However the main problem has shifted from how to attract customers – it’s getting them to stay. Unlike person-to-person interaction, there’s no one to use the power of persuasion and body language to give you a moment of their time and listen to the new stock, the latest range on the market or attempt to make a compelling sales pitch. In order to help you out, here are a few tips to generate a booming business and convert the skeptics into customers who can’t get enough:

Magento online store

Create a simplified check out process

At times, customers abandon their shopping carts because the check out process is too complicated, something which does not accommodate someone who is constantly on the move. Ecommerce Magento‘s one-stop check out extension minimises the information needed from customers and prioritises the transaction instead, thus helping reduce the number of abandonment issues and increases the buyer success rate.

Have an online wishlist

This caters for people who do not have the funds but are more than interested in making a transaction at a later date. It is crucial to pay attention to these people. Not only does it alert the store to what kind of products are popular (and to make sure there is stock available), but it also opens up a gateway to boost sales: by offering a “Share to Social Media” button that shares the wishlist with the customer’s friends and family. This is particularly beneficial for holiday seasons, anniversaries and birthdays, much like your age-old registry, but online!

Multi-lingual and Geo-targeting

It’s important to understand that international customers is part of your buyer pool and abandoning their needs is a dangerous choice as you could potentially lose a huge percentage of sales. It is thus advisable that your store caters for the dialect of the geographic region they are browsing from by setting up multiple sites with their currency and language already set up. Ecommerce Magento can geographically pin them based on their internet addresses and redirect them to the appropriate site automatically.

Responsive design

With smartphones becoming more powerful with each update, you can do almost anything on them: which includes shopping. Customers especially on the go will want to access your website from a variety of devices and your store should therefore be correctly displayed according to the parameters of the screen. The Magento online store features a responsive and scalable design that can adapt to any device the store is being accessed from, which keeps your smooth customer experience happening regardless of where they’re shopping from and prevents them from exiting the website out of browsing difficulty. Lets face it – no one wants to keep zooming in every time the browser refreshes.

Keep it Simple

Your number one goal is to make sure the customer leaves with a transaction, so make sure that is also your website’s primary goal. Try and avoid huge fancy layouts and keep your priority on displaying your products as neatly as possible. Magento offers an array of customisable skins to cater to your company’s image and vision.

For additional information on how to attract more traffic and revenue to your website, feel free to check out our post on some SEO Magento tips which can help increase your company profit.

Acidgreen is an award winning magento company  and one of the first official Magento Partners with proven experience in successfully delivering magento development projects for top brands in Australia. With over 15 years e-commerce experience,  our certified magento developers are highly qualified to create web stores that generate the highest amount of conversions and provide the best ROI. For more information on our magento web development services and how to get started with Acidgreen, contact us today.

By Author admin

Usability, SEO and Marketing

Usability and SEO usually go hand in hand, with most usability guidelines very similar to SEO guidelines. In general, a site that is well laid out with a clear navigational hierarchy will be equally friendly to both users and search engine crawlers.

Usability is a measure of how easily a site can be used for all types of users. This is often an overlooked element in both site design and development. In terms of marketing, usability can be thought of as a means of designing a site so that users are given every opportunity to perform the action that is desired. During the design and development of a site, and well after, the question should always be asked: is there a clear ‘call to action’ on every page? Is every page effective in conveying the message of the business? Is every opportunity taken to convert visitors into customers?

With increasing search engine traffic, and search engines often delivering traffic to specific deeper pages, it is extremely important, from a marketing perspective, that every single page is geared towards funnelling users to pages that are most likely to have a positive outcome.

Beyond that, there are often elements of a sites design that while functional, are far from ideal in terms of marketing. These elements can include 404 error pages, redirects, dynamic URL’s, Flash, and frames.

If a product, special or other time sensitive item is no longer available, users should be given an explanation of what happened and presented with as much of the sites functionality as possible. For instance, if a user intended to access a site, it is important that if the page no longer exists every opportunity be taken to offer that user full access to the remainder of the site.

Web users will not spend time discovering every page on a site. Instead, they would want access to the information they most need – fast. Anything that hinders a sites ability to give users this access also hinders its ability to effectively generate revenue.

SEO often helps with this task as users are taken directly to the area of the site that interests them and also encourages users to make use of a particular product.

Acidgreen takes the time to discover your business objectives so that your website visitors become customers. Contact us for further information.