By Author admin

Why We’re So Excited Shopify Plus PIM Integration Is Here

Great news! Shopify Plus PIM integrations are now super seamless, using third-party systems such as CommerceConnect or Pimcore

shopify plus pim

 

Fantastic! But wait…

What is PIM?

It’s not a traditional English liqueur many of us enjoy whisking down unremorsefully at a Sunday long lunch. Though, its benefits could leave you feeling similarly satisfied.

PIM stands for Product Information Management, and while you may not have heard the term so commonly used in the past, you can rest assured its popularity is growing rapidly. In fact, the PIM market is set to increase to over 15.7 billion USD by 2021. And, for people within the world of commerce, offline or online, it’s a must-know concept that is picking up a fast pace that traditional product management lacked.

shopify plus pim
Source: Shopify

But, for the sake of this article, let’s look at PIM from an ecommerce point-of-view. Strictly, from the view of Shopify Plus and its increasing number of merchants.

Fundamentally, PIM software (provided from third parties, such as Pimcore and CommerceConnect) manages your ecommerce master catalogue of products i.e. it takes data from multiple locations and systematically compiles it into the one location.

So, what are its immediate advantages of merchants looking for Shopify Plus PIM integration?

Merchants have the ability to edit and manage all product information at once from a PIM interface. For example, you can modify item IDs, references, catalogues, SKUs, images, localisations, documentations etc.

Who Benefits From Utilising Shopify Plus PIM?

Well, for starters, those of us wanting to launch omni-channel, international stores would see massive benefits from utilising PIM.

Why?

Because if you’re expanding globally, it might be a good idea to setup multiple stores as part of the localisation process.

However… this is not to say that global businesses are the only ones that can benefit from PIM. Your Shopify Plus store might appear to have a pretty limited product count, but, you might have a high set of variables and complex customisations that can take up a lot of time and manual labour that your business just can’t afford.

Shopify Plus PIM integration sees it biggest advantages come to life for merchants who require any of the following:

  • High product SKU count
  • Frequent SKU transitions
  • Convoluted fulfilment options
  • Various product information management contributors
  • Challengers associated with getting products to the market
  • Manual data processes
  • High Cost-Per-Product setup
  • Data collection from 2 or more channels
  • Cumbersome existing product management structure

By incorporating a PIM onto your Shopify Plus store, merchants can provide relevant information to stakeholders, internal business operations through to suppliers, manufacturers, wholesalers and, most importantly, customers.

It’s A Huge Time Saver

As I mentioned before, integrating PIM such as Pimcore or CommerceConnect into your Shopify Plus store could see a major improvement in your business’ time efficiency and gigantuan depletion in manual data entry.

In fact, according to Goodmasters, over twenty-five minutes every year is spent on individual manual item data… imagine what that number might be if you added the combined time of every product SKU in your Shopify Plus store. Thankfully, with the automatic synchronisation that PIM software provides, this time is reduced dramatically to an average of four minutes per product.

shopify plus pim

 

Moreover, research conducted by Aberdeen Asset Management suggests that PIM software reduces labor costs by an average of 67%.

And, while you may be investing in the software, the cost savings are usually blatantly evident when looking at the long-tail strategy e.g. more complete, wholesome product information for customers and stakeholders equals a higher converting store. It’s all about that conversion rate.

Massive Increase In Productivity

According to the Yankee Group, merchants who have incorporated PIM software such as Pimcore or CommerceConnect into their store see a 20% increase in employee productivity.

That number not impressive enough for you?

Looking at it from the other side of the spectrum might make it sound more impressive; currently, Shopify Plus merchants who do not use PIM software operate at a 30% inaccuracy rate (this is the overall pharmaceutical industry average). Having a third-party Shopify Plus PIM software, such as Pimcore or CommerceConnect organise all your information guarantees that you are presenting data that is as accurate and factual as possible.

shopify plus pim

Additionally, a report conducted by Heiler (via Jorji) reported that, companies who invested in PIM saw 23% fewer product returns.

Wow. Why is that?

Because their consumers weren’t disappointed or thwarted by the product that was delivered – they had realistic, informed expectations. They knew exactly what they were receiving because these merchants had effectively communicated, organised product information.

To summarise, PIM should act as a business performance driver. It will reach its highest potential when it is utilised as an asset to drive your businesses performance.

Does Your Store Need Shopify Plus PIM Integration?

So, now you grasp an understanding of what PIM is and what it could do to help enhance your business, you need to determine if it is necessary to integrate on your Shopify Plus store.

To help you decide, acidgreen have summarised the key benefits merchants could gain from incorporating Shopify Plus PIM integration: 

  • Product information attributes are efficiently enriched.
  • PIM helps expand marketplaces your business couldn’t previously access.
  • Assists in driving overall sales and profit.
  • Get products to market faster (4x faster on average).
  • Enables third-parties with easy access to documents and publishing.
  • Allows for seamless management of product category and attribute mappings for every marketplace.
  • Simple back-end integration.
  • Creates a central management system and organises the various requirements from eCommerce channels.
  • Provides inventory allocation across multiple channels.
  • Minimises the risk of overselling.

For a smooth Shopify Plus PIM integration, it is highly recommended to look for a PIM with on-boarding support. A PIM where, “you’re going to get some support from a professional third-party that’s going to help you connect your PIM with your external systems” – John Marsella (found and CEO of Jasper Studios).

Luckily for you, acidgreen are not only your friendly, professional Shopify Experts and Shopify Plus Partner (one of the first in Australia), we’re also Pimcore Silver Partners, and we know how to successfully integrate your PIM system to drive your omni-channel success, with the need for flexibility and efficiency at the forefront of our mind.

shopify plus pim

At acidgreen, we have over 17 years of digital commerce experience, so contact us today for expert advice. We’ll hinder to your specific requirements and guide you in a direction that’s right for your business.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author admin

The Top 10 Benefits Of Shopify Plus Vs Advanced Shopify

So, you’ve decided that Shopify is the right platform for your online store but you can’t decide between ‘Advanced Shopify’ and ‘Shopify Plus’?

Never fear, acidgreen is here! We’ve broken down the TOP 10 features and benefits of Shopify Plus that you will NOT get with Advanced Shopify.

benefits of shopify plus

Before we start though let’s break down the platform fee differences:

benefits of shopify plus

*Shopify Plus fees go up once you start doing over US$800k p/m (US$9.6M p/a) at a rate of 0.25% of online sales. This means if you’re doing $2.5M p/m ($30M p/a) online, your platform fee will be $6,250 p/m ($75k p/a).

So, are the benefits of Shopify Plus worth it?

Let’s find out by looking at the top 10 differences and benefits of shopify plus in comparison to advanced shopify:

1. Internationalisation

One of the many benefits of Shopify Plus is you get 9 additional store clones to grow your business internationally (e.g.  .com, .com.au .co.uk, etc) by delivering an eCommerce experience tailored for different languages, currencies and seasonal trends with localised marketing.

2. Wholesale/B2B functionality

The Plus “Wholesale channel” gives your buyers access to a separate, password-protected business-to-business (B2B) store. You can enable tiered and custom pricing per buyer, bulk discounts, shipping rules, add wholesale-only products and review and edit orders before invoicing.

benefits of shopify plus

3. Unlimited staff accounts

More benefits of Shopify Plus include unlimited staff accounts. This allows you (the merchant) to grow your admin team (Advanced Shopify limited to 15 staff).

4. Lower transaction fees

With Advanced Shopify you will be charged 0.5% per transaction and with Shopify Plus only 0.15%. So, if you do $1M p/a in sales the fees will be $2,500 p/a on Advanced and $1,500 p/a on Plus. Let’s say you do $10M p/a… your savings total an amount of $10,000 in annual fees, if you choose to go with Plus.
Note: If you use Shopify Payments there is 0% transaction fee on both Advanced and Plus.

5. Custom checkout

We (your friendly and talented agency) are enabled access to customise and improve you on-site checkout experience; these customisations can ensure brand consistency and inevitably, up your online conversion rates. Now, isn’t that what it’s all about? This is definitely up there with one of the more desirable benefits of Shopify Plus. 

What’s more, with Plus we can:

  • Add a free product to cart via discount code
  • Create extra, custom fields in checkout e.g gift message box
  • Utilise social logins via multipass
  • Enable address autocomplete

benefits of shopify plus

Custom SSL certificates are also exclusive to Plus so if you want a ‘green bar’ aka EV SSL to increase customer trust then Plus is a must.

6. Exclusive and faster API calls

Um… what’s an API?

Put simply an API receives requests and sends responses. So, think of it as a ‘connector’ for integration between systems. With Plus you get access to exclusive APIs, such as:

  • Discounts
  • Gift cards
  • Adjustments
  • Multipass/single sign-on and user

Without these you will be limited with what can be integrated from some third party apps and systems. Plus also provides increased API limits (500% more). That means faster API call rates.

7. Smart promotional tools

With Plus, merchants receive exclusive access to Launchpad so you can easily plan and automate all of the activities necessary to executing a successful flash sale, product launch, or sales campaign. Launchpad gives you the power to schedule bulk changes to your store that coincide with the start/end of your desired campaign/event.

As well as this, with Launchpad, you can also monitor and manage campaigns and create invitation-only and limited-release product collections.

benefits of shopify plus

8. Advanced discount engine

The Script Editor app lets you create scripts that are run each time a customer adds items to their online cart. It covers line items, shipping and payments. Scripts can have many uses, from discounting products with specific tags to running promotions such as ‘Buy 2, Get 1 Free’.

9. Operations/automation

Flow allows you to construct, import and configure automation processes and business logic. For example, with Flow, retailers can automatically change shipping rates for high-volume customers or provide rule-based discounts, such as offering $20 off to shoppers who have purchased more than three times in the past six months. Flow provides the agility necessary to create backend customisations designed to instantly boost productivity.

Shopify Plus also gives you access to Avalara AvaTax which automatically handles international sales tax calculations from over 12,000 taxing jurisdictions.

10. Service & Support 

As a Shopify Plus merchant, you receive exclusive support to Shopify’s priority support, a Launch Manager to assist during the build and migration. You’ll also get a Merchant Success Manager to provide ongoing support post-launch.

At acidgreen, we work very closely with Shopify Plus’ Launch Managers and Merchant Success Managers to enable new beta features and ensure you’re staying up to date with how quickly the platform moves.

This extra service and support really adds a new layer of value around Shopify Plus.

So, Are The Benefits Of Shopify Plus Worth It?

Still not sure if you need Advanced Shopify or Shopify Plus? Contact us today, so we can discuss your specific requirements and personally advise you on the best solution for your business. acidgreen has more than 17 years digital commerce experience and are an official ‘Shopify Expert’ and ‘Shopify Plus Partner’. We look forward to working with you.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author admin

What Can The Shopify Plus Features Offer To Your Online Business?

What’s all this Shopify Plus hype about, anyway?

As Shopify Plus experts (one of the first Shopify Plus partners in Australia) and digital commerce professionals, we’re happy to talk you through it…

 

shopify plus features

 

In the year 2017, online retailers are pretty spoilt for choice when it comes to ecommerce solutions. However, when it comes to receiving advice, you can be hard pressed to find a non-biased opinion. Here at acidgreen, we’re platform agnostic, (we’re also a Magento Enterprise Partner) so we’re not going to sell you any embellishments or inflated truths.

This blog post is designed purely to talk you through exactly what the Shopify Plus features are and what they can offer (and what they can’t) to your online business. For a detailed comparison between Magento Enterprise and Shopify Plus features, click here.

The Long Awaited Enterprise Solution

 

shopify plus features

 

Shopify Plus is Shopify’s long awaited cloud-based enterprise solution that finally competes with the likes of Magento and Salesforce as a high volume merchant platform. It processes billions of dollars a year. So, it’s ideal for companies with ever growing ecommerce stores i.e. ones that have outgrown community/less integrated systems such as Shopify. With its recent introduction of multi-channel capabilities, it is particularly popular for businesses new to online retail or who are familiar with the market, however, are after a less complex solution on an enterprise level. 

In 2016, FinancesOnline awarded Shopify Plus as the Best Ecommerce Software; a lot of its success stemming from its advanced out of the box functionality that allows for uncomplicated installations and user management.

An Unintimidating Price Tag

Without a doubt, one of the best Shopify Plus features is its relatively low comparative price tag. As the newest member of the enterprise market, it doesn’t demand too much out of its retailers (in comparison to other enterprise solutions). The average cost of build is roughly between $40 – $80K (AU).

shopify plus features

With its no added transaction fees and a flat monthly subscription, it provides a pretty good deal.  However, that’s not to say it is the most cost-efficient for every business. Like everything in life, deciding what route to go down takes serious introspection. Choosing the right ecommerce platform can be the make or break of your business’s online success.

We’re not about smoke and mirrors, so before moving on to what Shopify Plus features can provide to you as a business, let’s get what it can’t offer you out of the way first:

  • It is not technology stack accessible
  • It does not allow for multiple currency checkout
  • It currently does not include tokenization capabilities
  • Its product variants are limited to 100

But hey, at the end of the day, you might not need any of that, so it’s not necessarily a negative.

We’ll loan a bit of the Goldilocks analogy here… just because it works for someone else, doesn’t mean it’s right for you. We want you to have that ‘aaggh’ feeling ie. that big red tick in the box for satisfaction. And that may be something Shopify Plus can provide… and it may not.

As your own Shopify experts, Sydney, we will now point out the key benefits of Shopify Plus’ features, which will hopefully assist in your decision-making process.

Shopify Plus Features Advanced Scalability

How is Shopify Plus scalable?

The ecommerce solution offers unlimited bandwidth with scalable SaaS hosting. This means a fully supported, flexible and reliable solution that has the capability to process 8000 orders per minute and 500K hits per minute with 200TB storage capabilities. The completely self-hosted system also means an elimination of any added hosting costs.

It also includes advanced API that allows merchants to achieve much more with integrations like connecting to CRM and/or accounting systems.

Customer-Friendly Customisation Features

One thing that Shopify couldn’t provide that Shopify Plus certainly can (due to its out of the box functionality) is its ability to offer stylish, adaptable layouts that are simultaneously responsive. Online retail merchants can customise any theme to an impressive degree; this includes changing the homepage layout i.e. header and footer menus, typography and colour formatting.

What’s better than that, Shopify Plus allows for full Javascript and CSS control, so you can literally cater to every demand. That includes modifications for the checkout page if for example, you were looking to add any conversion optimisation techniques. That means in-demand retailers can spend more time focusing on the important things like design, marketing and the manufacturing of their products.

Seamless & Uniformed Checkout System

Like a true enterprise solution, Shopify Plus also uses same domain checkout with fully customisable CSS/SCSS/liquid code capabilities. This is without a doubt the most notable upgrade from Shopify. Visitors on a classic Shopify store will know that in order to complete a purchase, they need to be redirected first, before checking out under one of Shopify’s own web domains. This obviously isn’t great for branding, UX consistency and/or website navigation. Essentially, a checkout page redirect can deter the shopper and cause them to abandon cart. Luckily you don’t have to worry about that problem with Shopify Plus.

shopify plus features

Shopify Plus’ PCI level one compliance also means it’s available for integration with all of the important gateway systems.

How does this benefit retailers?

Well, this means you can accept credit card and debit card payments without the added costs due to payment data security.

Shopify Pay UX Improvements

Shopify Plus’, Shopify Pay system has machine learning integration that allows customers to save their credit card, shipping and billing information so that upon return, they can have a much faster, seamless checkout experience. This effectively reduces the form filling aspect of the checkout funnel from 16 fields to just 2. That is likely to have a profound impact on your mobile conversion rates.

Welcoming Of High Volume Traffic

Are you a big fan of flash sales? Do you like the stress that comes with processing a thousand transactions at once?

Great! Because Shopify Plus does too!

Give a warm welcome to Launchpad. Launchpad is the latest gimmick for Plus merchants designed specifically for flash sales and product launches. The system enables merchants to schedule multiple adjustments to their store to run with the start/end of an event.

shopify plus features

It allows for the scheduling of:

  • Product pricing
  • Inventory and per-channel visibility
  • Theme-level changes
  • Event-specific creative content
  • Temporary site lock (ideal for building launch anticipation)
  • Use of captchas on the checkout page (prevents bots stealing the show)

The integrated systems also means the accessibility to a real-time analytics dashboard. That means advanced reporting to help understand important marketing data such as customer flow and behaviour. Whilst we wouldn’t recommend wholly relying on this system, it does minimise window surfing from one 3rd party analytics software to the next.

Added Discounting Functionality

Shopify Plus features a scripting functionality that allows stores to configure discounts based on percentages and tiered pricings offered to specific retailers or VIPs. It also means better shipping functionality and combination offers i.e. buy one, get one free.

Retailers are also provided access to Script Editor, a system that allows developers to create custom scripts that are completely hosted/run by Shopify. This means more freedom for merchants to build custom business logic into their stores.

Affable App Integration

Shopify has partnerships with over 1100 app developers, internationally. Moreover, these apps are continually checked and verified by the Shopify team with a customer based star review system, so merchants have the opportunity to see how reliable and or effective the apps are before installation.

Some of the most notable apps include features such as:

  • Customer Service
  • Inventory Management
  • Accounting
  • Marketing
  • Discounts & Special Offers
  • Handling Wholesale Customers

The advanced API limits also means retailers can achieve a lot more when thinking about app and ERP integrations. The allowance for multiple integrations means you can set up real-time valuable connections; from sales and marketing to accounting.

Customisable Workflow Opportunities

Shopify Plus features Flow, an automation platform that invites digital commerce merchants to manage the baked side of the business ie. inventory and order management without the additional costs of a bespoke system build. As well as its time-saving automation systems, Flow also enables merchants to necessarily experiment with backend configurations designed solely to boost business productivity.

Announcement For Wholesale Management

The Shopify Unite 2017 conference saw the announcement of a new wholesale platform, which gives merchants the power to run separate wholesale sites from their pre-existing Shopify Plus account. This means that the orders and management can sit in the same Shopify dashboard, making the handling of wholesale activity that much more simple and easy to navigate.

“We want to help merchants modernize the wholesale side of their business and ultimately provide them with the same easy and intuitive experience they have managing their direct-to-consumer business”
– David Moellenkamp, Shopify Plus’ Director of Products.

Whilst this  is a brand new channel that it is still being incorporated, it’s great news for B2B businesses who are considering a capable online B2C environment somewhere in the not too far future. It is just yet another way Shopify Plus is pushing to prove it belongs on the enterprise stage.

Choose The Path of Least Resistance

 

shopify plus features

Now that you’re more informed on the benefits and drawbacks of the Shopify Plus features, we hope you’re a step closer to choosing which ecommerce enterprise solution is best for you. The right decision for your business should come down to the one that offers the least resistance and minimal hassle.

At acidgreen, we’re ecommerce professionals and one of the very few Shopify Plus experts, Sydney and Australia wide. We know how to read a business and we understand what features your ecommerce store may benefit from, and which features may be unjustified. Give us a call to today, or contact us here. We’d be more than happy to help you make the right decision for your business… don’t forget the Goldilocks analogy.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.