By Author admin

Ecommerce Automation’s Champion: Shopify Flow

Shopify Flow gives Shopify Plus merchants the power to do more with less. How? With the power of ecommerce automation.

Bill Gates emphasises the importance of automation in a business setting adequately,

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Many merchants struggle to find the balance between efficiency and operational costs. Particularly for start-ups, you can find yourself spending more time on urgent tasks rather than spending time on important tasks.

Put simply, there’s no time to calmly prioritise.

That’s why ecommerce automation software has become increasingly popular over the years. However, in the past we have seen this provided by third party systems, that whilst independently work extremely effectively, when integrated with non-native software they sometimes deem themselves too complex. And complexity results in more time.

Thankfully, Shopify Plus users can now integrate a native system known as, Shopify Flow.

Shopify_Flow_ecommerce_automation

It’s Shopify Plus’ own, embedded ecommerce automation platform that manages a series of processes, tools and technologies that gives merchants the ability to execute tasks with speed and agility, which is essential for business adaption and expansion.

Shopify Flow uses a 3-step visual workflow builder that automates tasks without the hassle of added coding or development. So, merchants no longer have to compete with time consuming and repetitive demands that end up becoming business growth roadblocks.

Shopify Flow In Practice

Now we’ve outlined the benefits, let’s do a quick breakdown of its core features.

What does Shopify Flow enable merchants to do?

The ecommerce automation software uses trigger-condition-action logic to automate processes. For starters, merchants can schedule sales i.e price changes and promotions with a predetermined time period.

Shopify Flow_Ecommerce_automation

Source: Shopify, ‘What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most’

Using Shopify Flow, they can also:

  • Bulk load new products and publish them to all sales channels simultaneously.
  • Tag high-value customers and notify customer service to send personalized messages.
  • Identify, tag and segment customers who have purchased from specific sales channels e.g. Facebook, eBay, Pinterest & more.
  • Release and remove entire site theme changes for seasonal promotions or product drops.
  • Notify your customer service team when a high-value order is created (to send out a personal thank you gift).
  • Track customers who have performed any unordinary or alarming behaviour.

Shopify Flow also allows users to automatically remove out-of-stock products from store view/sales channels. It can then send a Slack message or email to your marketing team so they know to pause any product-specific advertising. What’s more, it can also automatically initiate product reorders with vendors when inventory goes out of stock.

Dynamic Checkout Functionality

The ecommerce automation software gives merchants the ability to adjust prices at the checkout stage based on user’s product combinations as well as quantity or customer location and/or device.

This can also be achieved for loyalty members i.e. if you would like to apply a discount or specialised shipping rule to these identified customers.

Ecommerce Automation: The Key To Growth

The three main keys to growth are finding a way to save time and money, and most importantly, working out the key to selling more. However, if not executed correctly, selling more can be a business’ fall from grace. Particularly if the merchant hasn’t scaled properly. Plus, hiring extra staff can be costly.

With the integration of Shopify Flow, merchants don’t have to offload tasks to new staff; you and your team still do the job yourselves, it will just take you one tenth of the time.

shopify_flow_ecommerce_automationSource: Shopify, ‘What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most’

This ecommerce automation platform by Shopify is the first of its kind that reduces manual tasks to inevitably free your entire organisation so you/they can focus on what actually matters. It will simplify both front-end and back-end workflows as well as remove the disjointed patchwork of multiple, disconnected apps.

Shopify Flow can also be integrated with other automation tools such as, Launchpad (for scheduling, preloading and monitoring events) and Shopify Scripts (adds automatic discounts, relevant payment methods and custom shipping options).

Simplicity At Its Finest

Enabling Shopify Flow will mean standardising your visual merchandising.

What’s the best thing about Shopify Flow?

It’s all presented in a simple visual builder where you specify the triggers, conditions and actions which are then stored and executed – no additional coding necessary.

What does this mean?

This means you can streamline tracking and reporting, put a stop to any high-risk orders and most importantly (to marketers, anyway), segment customers by pre-created tags.

To sum it up neatly, its main aim is to offload the complexity and repetitive nature that high-volume ecommerce demands.

Who Benefits Most From Shopify Flow?

The fact is, there is no one type or size of organisation or business that will benefit most from Shopify Flow. Ecommerce automation welcomes diversity, no matter how big or established your online store is, we all have hundreds if not thousands of tasks that are seemingly minute and yet always take us at least five minutes of our time… every day.

Shopify Flow also sees its best results when it is integrated across interconnected roles and departments within an organisation. This includes:

  • Operational managers
  • Customer service
  • Fraud prevention
  • Marketing & advertising
  • Web development & design

Enabling an ecommerce automation platform like Shopify Flow means you and your employers can invest time into what you’re/they’re good at i.e what they were actually hired for; experimentation, creative endeavours, product iteration, sales and marketing, as well as personal and business development.

For more information regarding Shopify Flow or Shopify Plus, contact acidgreen today. We’re your trusted Shopify Plus Experts, with over 17 years of digital commerce experience; we help merchants achieve their KPIs as well as aid online business growth. We’ll cater to your unique requirements and guide you in a direction that’s right for your business.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Why We’re So Excited Shopify Plus PIM Integration Is Here

Great news! Shopify Plus PIM integrations are now super seamless, using third-party systems such as CommerceConnect or Pimcore

shopify plus pim

 

Fantastic! But wait…

What is PIM?

It’s not a traditional English liqueur many of us enjoy whisking down unremorsefully at a Sunday long lunch. Though, its benefits could leave you feeling similarly satisfied.

PIM stands for Product Information Management, and while you may not have heard the term so commonly used in the past, you can rest assured its popularity is growing rapidly. In fact, the PIM market is set to increase to over 15.7 billion USD by 2021. And, for people within the world of commerce, offline or online, it’s a must-know concept that is picking up a fast pace that traditional product management lacked.

shopify plus pim
Source: Shopify

But, for the sake of this article, let’s look at PIM from an ecommerce point-of-view. Strictly, from the view of Shopify Plus and its increasing number of merchants.

Fundamentally, PIM software (provided from third parties, such as Pimcore and CommerceConnect) manages your ecommerce master catalogue of products i.e. it takes data from multiple locations and systematically compiles it into the one location.

So, what are its immediate advantages of merchants looking for Shopify Plus PIM integration?

Merchants have the ability to edit and manage all product information at once from a PIM interface. For example, you can modify item IDs, references, catalogues, SKUs, images, localisations, documentations etc.

Who Benefits From Utilising Shopify Plus PIM?

Well, for starters, those of us wanting to launch omni-channel, international stores would see massive benefits from utilising PIM.

Why?

Because if you’re expanding globally, it might be a good idea to setup multiple stores as part of the localisation process.

However… this is not to say that global businesses are the only ones that can benefit from PIM. Your Shopify Plus store might appear to have a pretty limited product count, but, you might have a high set of variables and complex customisations that can take up a lot of time and manual labour that your business just can’t afford.

Shopify Plus PIM integration sees it biggest advantages come to life for merchants who require any of the following:

  • High product SKU count
  • Frequent SKU transitions
  • Convoluted fulfilment options
  • Various product information management contributors
  • Challengers associated with getting products to the market
  • Manual data processes
  • High Cost-Per-Product setup
  • Data collection from 2 or more channels
  • Cumbersome existing product management structure

By incorporating a PIM onto your Shopify Plus store, merchants can provide relevant information to stakeholders, internal business operations through to suppliers, manufacturers, wholesalers and, most importantly, customers.

It’s A Huge Time Saver

As I mentioned before, integrating PIM such as Pimcore or CommerceConnect into your Shopify Plus store could see a major improvement in your business’ time efficiency and gigantuan depletion in manual data entry.

In fact, according to Goodmasters, over twenty-five minutes every year is spent on individual manual item data… imagine what that number might be if you added the combined time of every product SKU in your Shopify Plus store. Thankfully, with the automatic synchronisation that PIM software provides, this time is reduced dramatically to an average of four minutes per product.

shopify plus pim

 

Moreover, research conducted by Aberdeen Asset Management suggests that PIM software reduces labor costs by an average of 67%.

And, while you may be investing in the software, the cost savings are usually blatantly evident when looking at the long-tail strategy e.g. more complete, wholesome product information for customers and stakeholders equals a higher converting store. It’s all about that conversion rate.

Massive Increase In Productivity

According to the Yankee Group, merchants who have incorporated PIM software such as Pimcore or CommerceConnect into their store see a 20% increase in employee productivity.

That number not impressive enough for you?

Looking at it from the other side of the spectrum might make it sound more impressive; currently, Shopify Plus merchants who do not use PIM software operate at a 30% inaccuracy rate (this is the overall pharmaceutical industry average). Having a third-party Shopify Plus PIM software, such as Pimcore or CommerceConnect organise all your information guarantees that you are presenting data that is as accurate and factual as possible.

shopify plus pim

Additionally, a report conducted by Heiler (via Jorji) reported that, companies who invested in PIM saw 23% fewer product returns.

Wow. Why is that?

Because their consumers weren’t disappointed or thwarted by the product that was delivered – they had realistic, informed expectations. They knew exactly what they were receiving because these merchants had effectively communicated, organised product information.

To summarise, PIM should act as a business performance driver. It will reach its highest potential when it is utilised as an asset to drive your businesses performance.

Does Your Store Need Shopify Plus PIM Integration?

So, now you grasp an understanding of what PIM is and what it could do to help enhance your business, you need to determine if it is necessary to integrate on your Shopify Plus store.

To help you decide, acidgreen have summarised the key benefits merchants could gain from incorporating Shopify Plus PIM integration: 

  • Product information attributes are efficiently enriched.
  • PIM helps expand marketplaces your business couldn’t previously access.
  • Assists in driving overall sales and profit.
  • Get products to market faster (4x faster on average).
  • Enables third-parties with easy access to documents and publishing.
  • Allows for seamless management of product category and attribute mappings for every marketplace.
  • Simple back-end integration.
  • Creates a central management system and organises the various requirements from eCommerce channels.
  • Provides inventory allocation across multiple channels.
  • Minimises the risk of overselling.

For a smooth Shopify Plus PIM integration, it is highly recommended to look for a PIM with on-boarding support. A PIM where, “you’re going to get some support from a professional third-party that’s going to help you connect your PIM with your external systems” – John Marsella (found and CEO of Jasper Studios).

Luckily for you, acidgreen are not only your friendly, professional Shopify Experts and Shopify Plus Partner (one of the first in Australia), we’re also Pimcore Silver Partners, and we know how to successfully integrate your PIM system to drive your omni-channel success, with the need for flexibility and efficiency at the forefront of our mind.

shopify plus pim

At acidgreen, we have over 17 years of digital commerce experience, so contact us today for expert advice. We’ll hinder to your specific requirements and guide you in a direction that’s right for your business.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author admin

The Top 10 Benefits Of Shopify Plus Vs Advanced Shopify

So, you’ve decided that Shopify is the right platform for your online store but you can’t decide between ‘Advanced Shopify’ and ‘Shopify Plus’?

Never fear, acidgreen is here! We’ve broken down the TOP 10 features and benefits of Shopify Plus that you will NOT get with Advanced Shopify.

benefits of shopify plus

Before we start though let’s break down the platform fee differences:

benefits of shopify plus

*Shopify Plus fees go up once you start doing over US$800k p/m (US$9.6M p/a) at a rate of 0.25% of online sales. This means if you’re doing $2.5M p/m ($30M p/a) online, your platform fee will be $6,250 p/m ($75k p/a).

So, are the benefits of Shopify Plus worth it?

Let’s find out by looking at the top 10 differences and benefits of shopify plus in comparison to advanced shopify:

1. Internationalisation

One of the many benefits of Shopify Plus is you get 9 additional store clones to grow your business internationally (e.g.  .com, .com.au .co.uk, etc) by delivering an eCommerce experience tailored for different languages, currencies and seasonal trends with localised marketing.

2. Wholesale/B2B functionality

The Plus “Wholesale channel” gives your buyers access to a separate, password-protected business-to-business (B2B) store. You can enable tiered and custom pricing per buyer, bulk discounts, shipping rules, add wholesale-only products and review and edit orders before invoicing.

benefits of shopify plus

3. Unlimited staff accounts

More benefits of Shopify Plus include unlimited staff accounts. This allows you (the merchant) to grow your admin team (Advanced Shopify limited to 15 staff).

4. Lower transaction fees

With Advanced Shopify you will be charged 0.5% per transaction and with Shopify Plus only 0.15%. So, if you do $1M p/a in sales the fees will be $2,500 p/a on Advanced and $1,500 p/a on Plus. Let’s say you do $10M p/a… your savings total an amount of $10,000 in annual fees, if you choose to go with Plus.
Note: If you use Shopify Payments there is 0% transaction fee on both Advanced and Plus.

5. Custom checkout

We (your friendly and talented agency) are enabled access to customise and improve you on-site checkout experience; these customisations can ensure brand consistency and inevitably, up your online conversion rates. Now, isn’t that what it’s all about? This is definitely up there with one of the more desirable benefits of Shopify Plus. 

What’s more, with Plus we can:

  • Add a free product to cart via discount code
  • Create extra, custom fields in checkout e.g gift message box
  • Utilise social logins via multipass
  • Enable address autocomplete

benefits of shopify plus

Custom SSL certificates are also exclusive to Plus so if you want a ‘green bar’ aka EV SSL to increase customer trust then Plus is a must.

6. Exclusive and faster API calls

Um… what’s an API?

Put simply an API receives requests and sends responses. So, think of it as a ‘connector’ for integration between systems. With Plus you get access to exclusive APIs, such as:

  • Discounts
  • Gift cards
  • Adjustments
  • Multipass/single sign-on and user

Without these you will be limited with what can be integrated from some third party apps and systems. Plus also provides increased API limits (500% more). That means faster API call rates.

7. Smart promotional tools

With Plus, merchants receive exclusive access to Launchpad so you can easily plan and automate all of the activities necessary to executing a successful flash sale, product launch, or sales campaign. Launchpad gives you the power to schedule bulk changes to your store that coincide with the start/end of your desired campaign/event.

As well as this, with Launchpad, you can also monitor and manage campaigns and create invitation-only and limited-release product collections.

benefits of shopify plus

8. Advanced discount engine

The Script Editor app lets you create scripts that are run each time a customer adds items to their online cart. It covers line items, shipping and payments. Scripts can have many uses, from discounting products with specific tags to running promotions such as ‘Buy 2, Get 1 Free’.

9. Operations/automation

Flow allows you to construct, import and configure automation processes and business logic. For example, with Flow, retailers can automatically change shipping rates for high-volume customers or provide rule-based discounts, such as offering $20 off to shoppers who have purchased more than three times in the past six months. Flow provides the agility necessary to create backend customisations designed to instantly boost productivity.

Shopify Plus also gives you access to Avalara AvaTax which automatically handles international sales tax calculations from over 12,000 taxing jurisdictions.

10. Service & Support 

As a Shopify Plus merchant, you receive exclusive support to Shopify’s priority support, a Launch Manager to assist during the build and migration. You’ll also get a Merchant Success Manager to provide ongoing support post-launch.

At acidgreen, we work very closely with Shopify Plus’ Launch Managers and Merchant Success Managers to enable new beta features and ensure you’re staying up to date with how quickly the platform moves.

This extra service and support really adds a new layer of value around Shopify Plus.

So, Are The Benefits Of Shopify Plus Worth It?

Still not sure if you need Advanced Shopify or Shopify Plus? Contact us today, so we can discuss your specific requirements and personally advise you on the best solution for your business. acidgreen has more than 17 years digital commerce experience and are an official ‘Shopify Expert’ and ‘Shopify Plus Partner’. We look forward to working with you.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.