By Author Eloise Edstein

5 Best eCommerce SEO Tips To Maximise Online Traffic

The world of digital marketing is a tough one to crack into. Particularly given that there’s no definitive structure to follow, on top of the fact that online marketing and SEO trends are constantly evolving.

So, how can your online eCommerce brand enhance its SEO to get ahead?

The first approach toward improving your eCommerce SEO, is laying out a detailed proposal and figuring out an effective game-plan.

ecommerce SEO

30.5% of all user traffic stems from organic searches. That’s a huge chunk lost if you don’t strategise correctly. Smart content marketing is vital to good eCommerce SEO. This means that investing in long term strategies that centre around your brand’s personal niche is mandatory.

Unfortunately, many brands try to get away without creating a detailed plan and inevitably… get it wrong.

As professional digital marketers, we’re always pushing to get ahead of the curve. That’s why we’ve rounded up some of the best eCommerce SEO trends that are set to create an impact in the soon to be present.

These tips will help you and your business maximise your SEM and ultimately improve conversions for your online brand.

Video Content and Virility

Somewhere in the world, a digital marketer proposed the question,

Why not merge content with commerce?

It has been well established in the digital community that content is paramount to a great digital marketing strategy. Over the last few years, it has become more and more relevant for eCommerce businesses.

eCommerce brands are constantly searching for new and innovative ways to be heard; particularly in the ever-growing congestion of crowded marketplaces. Thanks to the continuing popularity and usage of mobile devices, as well as WiFi/Data availability, the world of eCommerce SEO has hit a new high in terms of demand for online content. After all, content has the highest power to go viral – and a higher traction essentially drives more conversions.

The solution: what’s the most interactive, uncomplicated form of digital content for your consumers?

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Video content. The evolving ease of video sharing capabilities for people of all ages means, exploring the video content platform can and will only be advantageous for your brand.  Recently, we have seen an interesting transformation in the video format from a simple traffic tool to a conversion platform. At the moment, only 16% of the eCommerce market are utilising it – with the welcoming of a new financial year, this is set to change.

We’ve listed some of the most successful ways you can incorporate video content into your digital marketing scheme:

Shoppable Videos

Shoppable images aren’t all that exciting. They’re old news. But what about shoppable videos?

A great tool created by Cinematique, the world’s first touchable video platform, allows brands to sell their products directly through video content. These brands have the ability to embed videos onto their sites. When users watch the video, they can click on products displayed that appeal to them. At the end of the clip, all the items that the user has clicked on will be available in a queue – ready for them to explore ie. purchase. Ca-ching!

Youtube also has its own eCommerce portal.  The most popular video streaming site in the world, provides businesses with the ability to incorporate external annotations into their video. They can be transported straight to your features products. This turns the viewer into a potential consumer.

ecommerce SEO

 Facebook Live

Although this platform is hardly new, eCommerce websites are only just starting to welcome its extreme benefits. The most obvious benefit: you are immediately creating a dynamic, genuine connection with your users.

 Creating Facebook Live on your customer based profile means fans are immediately notified via the notifications tab, and the video will automatically stream throughout their news feed. This guarantees effective organic reach.

“With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions,” Facebook company in a statement.

The live stream means followers can ask questions in real time and receive an immediate interactive response.

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Get creative with your content. Make it an informative product review or an entertaining demonstration – or just provide extra content to back up already existing content.

The point is, the Facebook Live platform is a simple brand leverage that satisfies the growing desire for interactive content.

Mobile Friendliness 

 It is basically understood that mobile affability is effective in every stage of digital marketing (the mobile now represents 60% of all digital media time) bar the conversion; the majority of people simply prefer to use a PC or laptop to complete their transaction.

However, the biggest mistake for a lot of eCommerce brands is to overlook the importance of smartphone analytics. Mobile eCommerce SEO will account for 30% of global eCommerce sales by 2018 and don’t forget, 43% of consumers will visit your competitor’s site next after having a negative mobile shopping experience.

So, what aren’t you going to do?

Neglect your mobile users.

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Continuous evidence proves that there is a strong correlation between high percentages of mobile traffic and high overall website conversion rates. Just because the conversion was made on a PC doesn’t mean that’s where the decision was made. 59% of people research on smartphones.

Do not rule out mobile devices as the first and sometimes most important stop: key decisions are made during this step. Brands should no longer see mobile and PC users as a different identity – the end result still leads to the same conversion, it just involves multiple platforms/devices.

In summation, mobile friendliness = eCommerce SEO friendly.

User Generated Content

 Customers trust other customers. The easiest way to attract a customer to your brand, and get them to purchase your product instead of your competitors, is to implement customer feedback e.g. product reviews.

ecommerce SEO

90% of customers admit reviews and comments from other customers influence their decision to make a purchase, and 81% of online shoppers admit to trusting information found on blogs. In this regard, it is imperative to make sure your information is both useful and up-to-date.

Implement customer reviews in a way that matches your overall site design. Only feature detailed reviews that offer more informative descriptions of the specific benefits and features of your products. This will draw in your site visitors and potentially give them a nudge to purchase a product they may previously have been on the fence about buying.

UGC (user generated content) is also a great way to feature authentic content in your social advertisements – reassure your customers of your value and gain their trust. The benefit of this is that it will also dramatically improve your visibility and in turn, assist your SEO.

How do you get customers to leave a review?

Reward them.

For example, a great draw card is to promote product discounts to those who do leave a review. This makes customers feel special. Who doesn’t love to feel special?

Another optimizing trend set to branch out in 2017 & 2018 is to mix user generated content in with product pictures.

Customers are more intelligent than ever, and whilst consumers still enjoy the feeling of luxury they get when they look at product pictures, they also realise that the product is unlikely to look as glamorous in real life. Displaying user generated images provides customers with a better context of the product. A good way to execute this would be by including product images with a stream of pictures from Instagram e.g. social pictures with relevant reference points.

Voice Search and Digital Assistants

Voice Search programs have been available to users for a while, but only recently have we seen a growth in its usage, especially through SEO.

What was once a fun way to communicate with a computerised voice system that probably couldn’t understand what you said anyway – is now a large marketing source for eCommerce brands. More people nowadays rely on voice search with every major tech company utilising their own digital assistants, e.g. Siri, Alexa, Cortana and Google Now and over 20% of all search requests are now made using voice services.

ecommerce SEO

How can you benefit from this, and moreover, how can this positively impact your eCommerce SEO?

In order to receive optimal SEO from a voice search, use more conversational long-tail responses/keywords and incorporate texts for advanced Google answers. Rich answers benefit extremely well from voice searches as they can provide them directly.

Example:

Normal Keyword: Fridge

Long-Tail Keyword: Stainless Steel Double Door Fridge.

By narrowing down your market, you’re likely to find users with more buying intent. You’re also more likely to rank highly.

Chatbots & Artificial Intelligence

Artificial intelligence and systems such as Chatbots, have come a long way. Its efficient way of combining piles of data, analytics and tracking software, mixed with its advanced intelligence, means it can perform competitive and mundane tasks much faster than any human.

It also means that individuals can now be personally marketed through a Chatbot system with tailored messaging to suit.

ecommerce SEO

A recent announcement made by Facebook at the F8 Developer Conference proposed that brands will soon be able to send customer support via Facebook Messenger to Chatbots. This creates another incredible eCommerce portal through social media, as the current Messenger app garners approximately 900 million active users every single month.

This software will help bridge the gap of personalization – a highly regarded business trait that the majority of consumers have come to expect whilst online shopping- but one that online brands rarely get right.

Now To Utilise These eCommerce SEO Tips

Opportunities for businesses to maximise their eCommerce SEO are constantly arising, and in order to be successful, it is important to foresee these changes to ensure an efficient and effective digital marketing campaign.

Over half a billion people around the world have access to at least one mobile device, and most are connected to multiple appliances. With this alone, we could see digital marketing step out of its broadcast bubble and into an entirely new immersive space. Marketing will become so heavily ingrained, that we won’t be able to differentiate the distinction between advertising and the real world.

It is the year 2017, and whilst we have not quite reached that level yet, there are many ways that eCommerce brands can incorporate incredibly interactive and creative marketing schemes that will help keep you relevant and ultimately provide you with the tools to maximise your SEO.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author Eloise Edstein

acidgreen: Your Certified Premier Google Partner

Recently, acidgreen received our Premier Google Partner Badge and Certificate for 2017 in the mail. So, as a premier digital marketing agency, we thought we’d go through the steps it took us to get here, and why it is so important to have experts handling your digital marketing, ongoing.

 

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Receiving a Premier Google Partner Badge essentially means that Google recognises acidgreen as an AdWord certified partner. However, what sets a Premier Partner apart from your standard Partner, is the spend requirements that need to be met from month to month, as well as additional certifications and performance requirements.

google partner acidgreen
acidgreen’s Digital Marketing Manager, Mark Binns featured with our Google Premier Partner Badge, 2017.

The Google AdWords Certifications fall under five categories:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

What Does It Mean For You?

Google Premier Partners are frequently invited to exclusive Google events and training programs that enable agencies access to different levels of training and support. Above this, acidgreen regularly schedule one on ones with our Google Account Manager to talk strategy and optimisation logistics for our clients. These unique opportunities then allow us to pass on our acquired knowledge to our clients personally – knowledge that is not accessed anywhere else.

Why You Need AdWords

It’s no hidden secret that digital marketing is a far cheaper solution than that of the traditional kind. But the advantages don’t just end there. That’s why it is used by thousands of small, medium and large organisations all over the world.

PPC and online marketing in general has a staggering 54% rate of generating successful leads.

Okay… but why else?

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Because these organisations are smart enough to realise that by advertising on search engines such as Google, they are tapping into a gargantuan number of people who search for products, information and services online every single damn second of the day. 

Google’s share of the global digital advertising market was at 31.1% in 2016, and that number was even higher for mobiles; 40.5%.

Advertising on the digital scope – and more specifically, Google, with a professional Google Partner has direct potential to lead consumers who are looking exactly for your product/service right to your site. This has a two fold advantage: it increases brand awareness across a much larger audience (of your choice) and will substantially increase your conversions and ROI.

What’s more: You choose who, what and when to optimise your ads to.

Maybe you’re a B2B and you don’t really make much revenue over the weekend. That’s easy, just schedule your AdWords campaigns not to show after business hours.

Maybe you’re a B2C ecommerce apparel store and you’re appealing to the younger demographic who like to spend 23 hours of the day scrolling through their smartphones. Fine, that’s easy, too. You’d benefit by optimising for mobile searches over that of desktop and tablet.

You Control Your Costs

Unlike other forms of marketing, using AdWords allows you to control your advertising costs. And a Premier Google Partner has the experience to tell you exactly what you should be spending for your individual business. Each campaign that is setup within your account is controlled by a set budget of your choice. And what’s even better? There’s no limit to that budget. If you’re just testing the waters, start small… then start raising the price as your leads start to grow, and trust me, they will grow.

According to a report produced by Moz, up to 80% of search results now contain AdWords ad placements, whether that be a text ad, display ad or product/shopping ad. Moreover, these ads cover 85% of the space on a singular search page. That’s a huge number when you’re considering attaining a larger audience.

Collaborate With Your SEO

SEO is amazing. We all know that. What isn’t so amazing, however, is the time it can take for any of your optimisation tactics to come into place. In fact, you may not see your organic rank move up for months. That’s why PPC platforms such as Google AdWords is a good resolution. The rewards are immediate and your ads can be paused at any time.

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SEO Benefits

Being a Premier Google Partner not only means we can assist you with your PPC (pay-per-click) marketing, but we can also provide you with outstanding tips and information that will help to boost your online SEO, too.

It’s commonly understood that Google’s algorithm is top secret and ever-changing, but gaining first-hand insider insights is definitely a substantial benefit. As established digital marketing professionals, we’ll help you maximise your SEO and guide you in increasing your online conversions .

Click here to find out more about our Conversion Optimisation tips.

Give Us A Call, Your Premier Google Partner, Today

If you’re not already maximising your online marketing strategy to its fullest potential, then you’re doing a great disservice to your business. In 2017, companies can no longer excuse themselves from the digital space – it’s where the future is and it’s where the opportunities will continue to grow and essentially, remain. Additionally, reaching out to the professionals to assist you in performing the best digital marketing practices is ideal – you’ll only be opening more doors and more prospects for the future.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

 

 

 

By Author admin Tags , ,

SEO tips for creating the perfect Magento Ecommerce Store

magento ecommerce store

It takes more than just exceptional in-store customer service to achieve successful sales. The bulk of shopping has now been digitalised with more than 50% of Australians now shopping online, totaling a 12% increase from last year’s statistics. This shift in customer activity means a reconsidering which areas of shopping service and customer satisfaction should be receiving attention and financial support.

Magento has revolutionised the way you as a vendors sell online. With its abundance of features and extensions, it helps Magento ecommerce store owners present their products in an effective and aesthetically pleasing method. One of these is ensuring your magento website has a visible result when customers search for products that you happen to sell. Since most buyers believe in organic results over sponsored ads, enhancing your Search Engine Optimisation (SEO) is the sure fire way to increase your website’s visibility. See below for our SEO tips on how to attract potential customers with ease.

Acidgreen’s SEO Tips:

#1: 301 redirects for OOS products

When a product is out of stock, it is usually removed from the list. However when customers see those products from a search engine, when usually happens is the product page gives then a 404 – Not Found error message. This can be very off-putting, especially to new customers and more often than not they will exit out of your website without having a look through it. One of our fundamental SEO tips is to instead redirect them to a different product page, which will not only will it keep the customer at bay but it will also preserve search positioning.

#2: Content blogging

Blogging is been a trending e-commerce strategy as it’s been the easiest and safest way to attract website traffic. Blogging about specific industry-related topics, guides and tutorials will undoubtably get a lot of daily visits – statistically these pages get more visits than the products themselves. However even though readers may not initially look at what you are selling, they are still being exposed to your company name which will heighten the chance of company name recall next time they are thinking of buying products relating to your website.

#3: Utilise social media

From everyone’s list of SEO tips, this is probably the most well-used one in today’s digital realm. Social media has been a phenomenon explosion for advertising and marketing and the best right hand man for your SEO. Facebook, Instagram and Twitter are extraordinarily helpful to connect with your existing and potential customers alike. Not only does this help link to your website, but it is also a good method to stay connected with your patrons and provide customer support which can be publicly acknowledged.

#4: Separate your products with unique descriptions

Always write a fresh and unique description for your products, even if the only difference is a hairline. The reason being that Google Panda (the recent upgrade to Google’s search result ranking algorithm) strictly treats duplication content even it is 50%. If it’s too hard to write up a completely new description, use product images instead to avoid SEO penalties.

#5: Use original product images

Speaking of product images, use original pictures of your own products instead of stolen images from the internet. It’s very obvious when this is the case and will only hurt your credibility. Furthermore, give your images a proper title and alt tags. in order to achieve good ranks in the search engine image section.

Acidgreen is an award winning magento sydney company and a Magento Gold Partner with proven experience in successfully delivering magento development projects for top brands in Australia. With over 15 years e-commerce experience,  our certified magento ecommerce developers are highly qualified to create magento websites that generate the highest amount of conversions and provide the best ROI. For more information on our magento web development services and how to get started with Acidgreen, contact us today.