By Author admin

Why We’re So Excited Shopify Plus PIM Integration Is Here

Great news! Shopify Plus PIM integrations are now super seamless, using third-party systems such as CommerceConnect or Pimcore

shopify plus pim

 

Fantastic! But wait…

What is PIM?

It’s not a traditional English liqueur many of us enjoy whisking down unremorsefully at a Sunday long lunch. Though, its benefits could leave you feeling similarly satisfied.

PIM stands for Product Information Management, and while you may not have heard the term so commonly used in the past, you can rest assured its popularity is growing rapidly. In fact, the PIM market is set to increase to over 15.7 billion USD by 2021. And, for people within the world of commerce, offline or online, it’s a must-know concept that is picking up a fast pace that traditional product management lacked.

shopify plus pim
Source: Shopify

But, for the sake of this article, let’s look at PIM from an ecommerce point-of-view. Strictly, from the view of Shopify Plus and its increasing number of merchants.

Fundamentally, PIM software (provided from third parties, such as Pimcore and CommerceConnect) manages your ecommerce master catalogue of products i.e. it takes data from multiple locations and systematically compiles it into the one location.

So, what are its immediate advantages of merchants looking for Shopify Plus PIM integration?

Merchants have the ability to edit and manage all product information at once from a PIM interface. For example, you can modify item IDs, references, catalogues, SKUs, images, localisations, documentations etc.

Who Benefits From Utilising Shopify Plus PIM?

Well, for starters, those of us wanting to launch omni-channel, international stores would see massive benefits from utilising PIM.

Why?

Because if you’re expanding globally, it might be a good idea to setup multiple stores as part of the localisation process.

However… this is not to say that global businesses are the only ones that can benefit from PIM. Your Shopify Plus store might appear to have a pretty limited product count, but, you might have a high set of variables and complex customisations that can take up a lot of time and manual labour that your business just can’t afford.

Shopify Plus PIM integration sees it biggest advantages come to life for merchants who require any of the following:

  • High product SKU count
  • Frequent SKU transitions
  • Convoluted fulfilment options
  • Various product information management contributors
  • Challengers associated with getting products to the market
  • Manual data processes
  • High Cost-Per-Product setup
  • Data collection from 2 or more channels
  • Cumbersome existing product management structure

By incorporating a PIM onto your Shopify Plus store, merchants can provide relevant information to stakeholders, internal business operations through to suppliers, manufacturers, wholesalers and, most importantly, customers.

It’s A Huge Time Saver

As I mentioned before, integrating PIM such as Pimcore or CommerceConnect into your Shopify Plus store could see a major improvement in your business’ time efficiency and gigantuan depletion in manual data entry.

In fact, according to Goodmasters, over twenty-five minutes every year is spent on individual manual item data… imagine what that number might be if you added the combined time of every product SKU in your Shopify Plus store. Thankfully, with the automatic synchronisation that PIM software provides, this time is reduced dramatically to an average of four minutes per product.

shopify plus pim

 

Moreover, research conducted by Aberdeen Asset Management suggests that PIM software reduces labor costs by an average of 67%.

And, while you may be investing in the software, the cost savings are usually blatantly evident when looking at the long-tail strategy e.g. more complete, wholesome product information for customers and stakeholders equals a higher converting store. It’s all about that conversion rate.

Massive Increase In Productivity

According to the Yankee Group, merchants who have incorporated PIM software such as Pimcore or CommerceConnect into their store see a 20% increase in employee productivity.

That number not impressive enough for you?

Looking at it from the other side of the spectrum might make it sound more impressive; currently, Shopify Plus merchants who do not use PIM software operate at a 30% inaccuracy rate (this is the overall pharmaceutical industry average). Having a third-party Shopify Plus PIM software, such as Pimcore or CommerceConnect organise all your information guarantees that you are presenting data that is as accurate and factual as possible.

shopify plus pim

Additionally, a report conducted by Heiler (via Jorji) reported that, companies who invested in PIM saw 23% fewer product returns.

Wow. Why is that?

Because their consumers weren’t disappointed or thwarted by the product that was delivered – they had realistic, informed expectations. They knew exactly what they were receiving because these merchants had effectively communicated, organised product information.

To summarise, PIM should act as a business performance driver. It will reach its highest potential when it is utilised as an asset to drive your businesses performance.

Does Your Store Need Shopify Plus PIM Integration?

So, now you grasp an understanding of what PIM is and what it could do to help enhance your business, you need to determine if it is necessary to integrate on your Shopify Plus store.

To help you decide, acidgreen have summarised the key benefits merchants could gain from incorporating Shopify Plus PIM integration: 

  • Product information attributes are efficiently enriched.
  • PIM helps expand marketplaces your business couldn’t previously access.
  • Assists in driving overall sales and profit.
  • Get products to market faster (4x faster on average).
  • Enables third-parties with easy access to documents and publishing.
  • Allows for seamless management of product category and attribute mappings for every marketplace.
  • Simple back-end integration.
  • Creates a central management system and organises the various requirements from eCommerce channels.
  • Provides inventory allocation across multiple channels.
  • Minimises the risk of overselling.

For a smooth Shopify Plus PIM integration, it is highly recommended to look for a PIM with on-boarding support. A PIM where, “you’re going to get some support from a professional third-party that’s going to help you connect your PIM with your external systems” – John Marsella (found and CEO of Jasper Studios).

Luckily for you, acidgreen are not only your friendly, professional Shopify Experts and Shopify Plus Partner (one of the first in Australia), we’re also Pimcore Silver Partners, and we know how to successfully integrate your PIM system to drive your omni-channel success, with the need for flexibility and efficiency at the forefront of our mind.

shopify plus pim

At acidgreen, we have over 17 years of digital commerce experience, so contact us today for expert advice. We’ll hinder to your specific requirements and guide you in a direction that’s right for your business.

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acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedInFacebook and Twitteror give us a call to learn more about our services.

By Author admin

2017 Sees The PIM Market Set To Grow Astronomically

The global increase of ecommerce has led to some astounding advancements in the PIM (Product Information Management) market.

This market started to gain speed back in 2003, and has only grown in recent years. Now, as consumers continue to turn away from physical stores and towards online sellers, the need for product information management has become ever more urgent.

Thus, having reached 5.1 billion USD in 2016, the PIM market is predicted to increase in growth through the next five years.

 

pim

What is PIM / Product Information Management?

As the name suggests, Product Information Management (PIM) means storing information about products. With online marketplaces becoming more and more popular, information about each individual product must be clear to the consumer. Such information as price, category and product name are all essential.

PIM allows for all the information about each product to be stored in only one location. This allows easier management for online stores selling thousands of products to their customers. PIM systems allow for multi-lingual data to be used across different geographic locations and in different ways.

Reasons for Increase

The main reason for the increase of the PIM market has been due to the increased demand for cloud-based solutions in information storage. With master-data in the cloud, essential business functions can be performed much quicker, and product information is consistent across different platforms.

A company that sells online, on mobile, and in printed catalogs must have a consistent view of the product information. Big internet selling companies that work with different suppliers, in different countries, with different price lists and multiple promotions must have a way to manage all of that information.

Another reason for increase is that more detailed information is more often in demand, both from consumers and from governments.

Consumers wish to see the most detailed information of the product or service before they buy, thus being able to compare specifications between different products and make a decision.

In many places, legal requirements also make it necessary for companies to store more detailed information about each of their products.

These legal requirements are actually a challenge for the PIM market. Since different governments have different regulations or policies to consider, the way that the information is handled or what exactly is stored can change across borders.

North America Leads the Way

The continent of North America has led the way when it comes to the PIM Market. The constant demand in the United States and Canada has proved essential to the increase of the PIM market itself.

Also, adaptation to new technologies has made it easier for the PIM market to grow in this area, making the integration of big data possible within Product Information Management systems.

Market Predictions

Reports show that the PIM market is on an uphill curve, and there are predictions of substantial increase over the next five years.

From 5.1 billion USD last year, predictions have been made that the PIM market will increase to over 15.7 billion USD by 2021. Thus, the estimated CAGR is about 25%. This incredible increase means that the Product Information Management Market is truly reaching its potential, providing necessary solutions to businesses around the world.

acidgreen is an award winning e-commerce agency  specialising in Magento, Shopify Plus and digital marketing with over 15 years of  industry experience. Our certified developers and digital marketers are highly qualified to create aesthetically pleasing Magento and Shopify Plus websites that generate the highest amount of conversions and provide the best ROI. Be sure to follow us on LinkedIn, Facebook and Twitter, or give us a call to learn more about our services.

By Author admin

Pimcore Partners Australia, Magento PIM Integration

Acidgreen, a multi-award winning eCommerce agency in Australia, has been awarded the Silver Partnership Certificate from Pimcore – the leading open-source PIM platform, making them official Pimcore Premium Partners.

Pimcore Solution Partners offer exceptional Pimcore integration and delivery services, vertical and horizontal business solutions, and in-depth expertise to further the adoption of Pimcore software and provide value to customers using the Pimcore technology.

pimcore partner australia

CEO of acidgreen Mike Larcher has said “We are very excited to partner with Pimcore’s innovative multi-channel product information management solution. Combined with our extensive systems integration experience and deep industry knowledge we will achieve great things together for our clients.”

The central management of product information in a consistent way is key to omni-channel success. Pimcore provides the needed flexible master data management of product information to efficiently enable this process.

Magento PIM Integration

Pimcore allows more than 40 high-performance data types and is capable of handling millions of products with thousands of attributes. You can manage every aspect of each product master record within the Pimcore data management interface.

Acidgreen are Magento Gold Partners specialising in eCommerce and have also recently partnered with Dotmailer and OroCRM. These partnerships start a new chapter for the company and open up new opportunities for further expansion in the field of eCommerce.

For more information on PIM Magento integration or to discuss your Magento PIM requirements, please do not hesitate to get in touch with us.

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Acidgreen is an award winning Magento Australia company with over 15 years of  magento web development  and design experience. Our certified magento developers  and designers are highly qualified to create aesthetically pleasing magento websites that generate the highest amount of conversions and provide the best ROI. To know more about magento enterprise and how to get started with Acidgreen’s magento development and design services, please contact us today.